Author Essentials: The 3 Ps … Pitch, Platform and Plan

When you talk … are the people you want to hear you listening? 



When someone asks what your book is about, you Pitch what do you say as you Pitch them your work and words? Do you stumble a bit? Do you start and stop your response until you get it out to the listener. Is the listener still listening? Or do you say it smoothly in the words you absolutely intended to say with confidence?

 What about when someone asks about your Platform … do you know what a Platform is? Do you know what magic words and phrases need to be said so that your listener gets what your book is about; what commitment you have to it; what your Fan base is; and how you will engage them to buy your book? Are you able to communicate them with clarity and confidence?


When someone asks you what your Plandownload is for marketing your book, what is it? Do you have one? Do you know what steps are critical in syncing each component of your Plan to launch and propel your book?



The 3 Ps: Pitch, Platform and Plan are critical to your success as an author and selling books.

Don’t leave your book without them. 





Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U,  a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms, Snappy Sassy Salty: Wise Words for Authors and Writers  and a speaker at publishing conferences.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at . Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact Judith at

If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

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