1 COLOR pollution
You have a myriad of colors blends … don’t use them. Stick with THREE primary colors (or less).
2 OD of IMAGES and NO CONTENT
Yes, the majority of the world is visual … but, you need some verbiage on your website.
3 Your Critical INFO is at the BOTTOM of a Page … any Page
Open a Page on your website … any Page. What shows? On your screen—Computer, Tablet, Phone. Are your “grabbers” and Key Info showing … or are they lost? Find them and reposition pronto.
4 No OPT-IN Box The savvy author starts list building from the get-go. If you didn’t, today is your get-go. Offer “something” that is juicy enough to entice the visitor to leave an email, phone#, state. Create a Tips freebie or a Cheat Sheet that relates to your expertise—after all, the visitor is there for some reason. You may have a PDF of an eBook or a report that could be of value. Or think about a compilation of several articles or Blogs that you’ve done—put them together with a lead-in of some sort and TaDah!
Your website fails when a visitor comes and departs without giving you their info.
eMail is not dead
It’s important to stay in your crowd’s radar. Do it with content, information that can be used and doesn’t afraid to be vulnerable once in awhile. After all, life isn’t perfect; you are going to have down days in writing, promoting and marketing. This is a great time that you can share and add your takeaway. What would you do differently if you meet the same hiccup again?
It’s easy to get overwhelmed and stuck when it comes to your Blog—the Blog that says FEED ME
If you are looking for writing topics for your Blogs, look at the news. Can you “news jack” something and then hook it onto your book or your expertise? Did you see a recent posting by someone else that you totally disagreed with? Jump on it; link to it; then dive into your view and position. Key tip on what to write about: ANYTHING your clients, your customers, your followers feel is valuable.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35 was published this summer: The How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2017, the dates are June 22-24th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU – Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.