Monthly Archives: August 2019

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

The temptation among aspiring authors to embellish their marketing literature with grandiose claims is widespread. I’ve observed that newbies whose credentials are still developing sometimes are prone to make grandiose claims on self-published books such as, “The world’s leading …” “One of the most popular…” or “The #1 book on…” 
Use of absolute terminology such as best, first, most, most outstanding, and greatest are difficult to prove and generally are fallacious. Put yourself in the shoes of others. …

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Banishing Writer’s Block By Jeff Davidson

Banishing Writer’s Block By Jeff Davidson

Writer’s block is an obstacle for many authors. If writer’s block is a problem for you, the following suggestions may help you to get started:

Make an Outline of Your Ideas
Producing a one-page outline, or writing as little as ten keywords on a page, can guide me through the preparation and completion of an article. Devote a block of time to simply preparing article outlines or chronological sequences that can later serve as a useful tool …

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