Monthly Archives: January 2018

Authors Need to Ride Surfing the Publishing Wave

Authors Need to Ride Surfing the Publishing Wave

Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …

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Is There a Book in You? How’s It Doing? Get Resources for Success

Is There a Book in You? How’s It Doing? Get Resources for Success

Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
                       
Answers: The answers are in front of you. Within the …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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