Eat, Prey & Kind of Love …
First of all, I have to tell you . . . I did not like Elizabeth Gilbert’s book, Eat, Pray, Love. Oh, there’s no question that the author is talented. It’s well written—about a married women who doesn’t want to be married. She’s got to do a re-direct on her life to find herself, so she’s taking a year off and schmoozing, speaking Italian and eating in Italy, praying …
is a Publishing Consultant/Professional … really?
Years ago, I was a financial planner … before financial
planning was a profession. Starting as stock broker with EF Hutton, I learned
that savvy investors did something besides buy and sell stocks and bonds. An
early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton
to start my own company, where I specialized in overall financial planning.
Then a national study was done on up-and-coming professions … and being a
Financial Planner …
<em>Why so many authors think that their friend who teaches literature at the local college, or their sister who loves everything they write and do is the perfect editor for their work is beyond me.</em> Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent published books than those produced by the traditional NY …
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than firstname.lastname@example.org.
The typical, www.thenameofmybookisfantastic.com is too hard for …
What a tangled web they weave … In the past two months, I’ve worked with several private clients and fielded numerous phone calls/emails from authors who have issues with their “publishers.” In all cases, they’ve been duped.
Their publishers are really not “publishers,” at least in the sense that they have the infrastructure to create and support a quality book and its author; that they have their internal team—from editing to some semblance of book design …