Social media keeps shifting.  That’s an understatement. It used to be that AMs were the best time to blast out Tweets to your Peeps and get on Facebook. Google+ is now roaring into place and timing is unknown, yet my gut tells me AMs will dominate with revisits later in the day for it.

Social media posts get lost quickly; they have a limited shelf life. Very limited. If you have something that is timely and important—your post time becomes critical.

Who Is Using What When?

What’s your time zone? Almost half the U.S. population is in the Eastern time zone … it’s critical to post within. If you are regionally based and do events/activities with one zone—focus on it.

Twitter users are spending more time between the hours of noon and 6 PM. On Twitter, most of the United States posts and reads tweets between Noon and 6:00 PM with the best time to Tweet being 5 PM and a range of one to four tweets within the hour.