Tagged: book publishing

Making Your Reviews the Hard Lifting for Your Marketing Campaign By Carolyn Howard-Johnson.

Making Your Reviews the Hard Lifting for Your Marketing Campaign  By Carolyn Howard-Johnson.

Our guest blog is created by Carolyn Howard-Johnson. Always savvy in frugal promoting, push your book marketing as you get reviews with a twist.
 

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.
Authors rarely get the most from their reviews. Surprised? I think it’s because the idea of extending a review’s value doesn’t occur to …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.

1. Before you start down audio-land, it’s wise to consult with someone who …

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Top Ten Twitter Tweets of December 10

Top Ten Twitter Tweets of December 10

 
 Today
Author U –Your Guide to Book Publishing, host Dr. Judith Briles of The Book Shepherd digs into a variety of writing and publishing insights each show. During December, she will focus on strategies to kickstart your publishing success … or reboot it. THe Publicity Hound Joan Stewart joins Judith today as they reveal the latest in the power of email lists and email marketing. You don’t want to miss this—it will be another fast hour. …

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5 Hot Tips for Self-Publishing and Indie Authors during the Holidays

5 Hot Tips for Self-Publishing and Indie Authors  during the Holidays

Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play …

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The Wise Author Expects the Unexpected …

The Wise Author Expects the Unexpected …

 
Last Spring, I had an unexpected visitor. To my surprise, I noticed an old bulb bulging, one that bloomed the previous December. One that I had promptly forgotten about post the Holidays after I had moved the small pot that it was in to the garage.
 “Hmmm, maybe it might like a little water?” was my thought.
Over the next few weeks, I offered it a drink now and then and moved it to a window …

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Why Publishing on Your Own Is a Very, Very Viable Option

Why Publishing on Your Own Is a Very, Very Viable Option

Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …

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5 Blunders Guaranteed to Crush Your Publishing Efforts … Part I

5 Blunders Guaranteed to Crush Your Publishing Efforts … Part I

Everywhere you turn, there is info via the Internet , on the bookshelf,  via videos,  and certainly from workshops. Info that tells you want to do with your publishing efforts; what not to do.
You would think that any beginning author would start with a quick search on the Internet to begin their quest–a quest that would identify common snafus  and traps that newbie authors fall into. It would certainly reveal a plethora of information—how to do it; …

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Authors: How to Get Your LCCN (Library of Congress Number)

Authors: How to Get Your LCCN (Library of Congress Number)

The wise author applies for the LCCN before the book is printed.
(Library of Congress Catalog Control Number)
                     
 
One question that most authors don’t know to ask is, “How do I get the LCCN?” What’s a LCCN? Good question—it’s the Library of Congress number that shows that you exist, and the one that any library that you are pitching your book to wants to know you …

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Author Uncertainty

Author Uncertainty

Another phone call. Another author who is frustrated confused and stressed out. Another author who step into publishing without wearing the “author beware” hat.

“I’ve been taken.” “My book looks awful.” “The publisher hasn’t delivered on anything it promised.” “There are too many hidden charges.” “I’m not getting paid.” “I thought this was a reputable publisher.” “I’ve been screwed …”
Look in the mirror. Did you really check out the company? …

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Book Publishing … 4 Factors to ID Your Path

Book Publishing … 4 Factors to ID Your Path

Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.

Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.

 
Control—if you …

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