Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …

Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because nothing else will work. Or, if they had cost overruns in creating the book (and just who is responsible for that?—yes, dear author—look in the mirror), they refuse to do anything to support/market their book once they have all those books sitting in the garage.

Stop the Insanity

Stop the Insanity … And please, pass me the barf bag so I can continue …

Great—you’ve got a book. What’s next? What’s next has to be marketing and selling of it. What’s next is teaching it and you how to connect with others. What’s next is telling the world. What’s next is to stop rationalizing, making excuses and justifying why you can’t market it. What’s next is for you, dear author, to commit—recommit—to your book and yourself.

“I’m tired.” So … we all are.  The creation of a book can lead to Book Fatigue Syndrome—I get it, you need a rest. Take a week or two off … but then, it’s back to work.

“I’ve already committed so much money, I can’t put another penny on my credit card …”  What were you thinking in the first place—that if you just held a copy of your finished book that the world would flock to the stores, the Internet, your website, your front door, you ,to get a copy? Get over it—you need expert marketing help … starting right now.

“I just want to write …” This is so yesteryear. No author gets to do the ostrich bit these days. Part of authoring is connecting with potential and ongoing book buyers. It means marketing, marketing, and more marketing.

“I hired the wrong person …” Yep, it happens. Lick your wounds—determine what went wrong in the process—then get back to work.

“I don’t know how to do all this social media stuff…” Welcome to the crowd … but there are those out there that do … and guess what—they are part of the book marketing campaign—your book marketing campaign. Your book budget.

Too, too many authors abandon the book ship early in the process. And what do they do? Many start another book—maybe a variation of what they just did. And what will happen when they finish? Most likely, abandonment. In effect, you’ve become an unfit author/parent. What are you thinking? Stop the insanity. Today. Now.

Author U has your marketing answers/solutions. It’s at the Extravaganza in just four short weeks from now: May 3-5.  Fiction, Nonfiction, eBook or pBook. You missed the early, early bird—you could have had all workshops for $277 (non-members $405; you missed the early bird—you could have had all workshops for $377 (non-members $455); you can now have it all for $424 (non-members $574—it’s still a heck of a deal and remember, all meals are included. Remember: Author U feeds your Belly and your Brain!

Stop the Book Insanity … Today … Now!  Please …  Stop the Book Insanity … Register: Author U (niversity)

Judith Briles is known as The Book Shepherd, a book publishing coach and the Founder of Author U (niversity) a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 30 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Her next audio and workbook series, Creating Your Book and Author Platform will be available in the Spring of 2012. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the www.RockStarRadioNetwork.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

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6 Comments on Stop the Book Insanity … Or Why I Don’t Want to Market My Book

  1. Agree wholeheartedly. You have to get out of your comfort zone and learn some new things. I’m still learning all the time. It’s part and parcel of being an author. Once you find what works, you build confidence.

  2. Judith, I am so glad to see you take a stand on behalf of authors!~ This post may sound a bit like you are “stirring up the dust” a bit to get their attention, but until certain realities and truths are understood and acted upon, only a small portion of the success possible to a serious author can be captured.

    It takes someone who REALLY cares about their clientele and/or readership to deliver what may seem like tough messages – but messages which in the end might be that ONE THING that makes a difference!

    Kudos and professional respect.

    Anna Weber | Literary Strategist

  3. Can I just come and hang out with you? I LOVE this advice. Writing and producing and packaging/publishing a book is just like having a baby. Once you HAVE the baby, you have to raise it. You can get help or you can do it all on your own, but you don’t get to say to a 3 week old baby “you’re on your own… Be a success!” Neither do you get to say that to a 3 week or a 3 month old book. You decided to have the darn thing. Raise it right!

    Amy Collins – Distributor and Book Marketer and Judith Briles’ newest fan.

  4. Interesting, the number of personal emails and phone calls this blog has created. Hmmm…Author U has struck a cord with many! One caller said–if the author is not/will not do the marketing and want to learn about the variety of options … he or she just wants to “play” in publishing and authoring. Is this a Publishing/Authoring Energy Suck?

  5. Amy, the baby thing is such a good analogy for a book! Never thought of it that way before. And it’s true – I’ve produced my own “baby” and I’m learning every day how to “raise” it. It isn’t easy. I don’t know what the hell I’m doing half the time, but at least I’m trying.

    Judith, I wish I could come to the extravaganza, but I have a competing event out of town that weekend. I could sure use your help.

  6. Christie–trying is part of the “showing up: formula. We authors are the little engines that could–persistence and perseverance are the magic words. We will miss you this year.

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