You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to mention LinkedIn, Google+, Facebook and of course, bows to Twitter for goosing us all to start using them.
Why are hashtags so hot? It’s all about social media … that phrase that is now ingrained in our thoughts and tongues: search engines. Those little devils love hashtags as they are the cat’s meow for finding results.
Hashtags have been a key factor in growing our radio show, AuthorU Your Guide to Book Publishing … or I should write: #AuthorU Your Guide to #Book #Publishing. After every show, six to ten Tweets are created around the contented, all using key phrases and words that will hook potential podcast listeners. Words/phrases like authors, books, publishing, marketing, promo, pr, book sales, book marketing, author platform, platforms, book platform, publicity, get published, indie publishing, self-publishing, writing, writers etc. Or, how they are used would be like this:
#authors, #books, #publishing, #marketing, #promo, #pr, #book sales, #bookmarketing, #authorplatform, #platforms,
#bookplatform, #publicity, #getpublished, #indiepublishing, #selfpublishing, #writing, #writers, #authoru
For a recent show I did on the costs of publishing, these Tweets were created along with the link to the podcast:
Hot – #Authors, get the real cost of #publishing #books-listen to podcast: http://ow.ly/BFxIz
#Authors: Does the cost of #publishing have to break your wallet? Listen to podcast: http://ow.ly/BFxIz
How to tell what are must dos and what are nice to haves with costs to #publishing-listen to podcast. http://ow.ly/BFxIz
What #authors will pay for all types of #editing of #books-listen to podcast: http://ow.ly/BFxIz
How #authors can keep costs down in #publishing-listen to podcast: http://ow.ly/BFxIz
Tips for #authors in reducing layout costs for #books-listen to podcast: http://ow.ly/BFxIz
#Author Tips: What to expect to pay for various services to get your book #published- Listen to podcast: http://ow.ly/BFxIz
How to reduce the cost of #editing your #book-listen to podcast: http://ow.ly/BFxIz
Notice that there is a variation for each Tweet, but they are all connected. For a Facebook, Google+, LinkedIn posting, I would add additional info since character space will allow it … yet the hashtag will always be in play.
Many of the old ways of calling attention to your news along with links within your articles and blogs are lessening is use. The Hashtag has risen! Use it. Don’t leave your postings, your Tweets, your anything that is in writing that goes out in cyberland without out it. The extensive use of Twitter and Hashtags has significantly enhanced the growth of the Author U-Your Guide to Book Publishing radio show.
Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://tinyurl.com/AuthorURoadio. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
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