September 12th Program
Speak Like a Pro and Sell Books by the Truckload
Are you an author who just wants to write? Do you think the world will come to you? Is that what’s holding back massive book sales that could be yours?
If you just want to write, go back to sleep. Authors may have the gift of the written word, yet they flunk with the verbal variety. Authors must be promoters and marketers. In Judith Briles words, “Get over it.”
One of the best ways to market yourself and your book is via the speaking platform. There are no boring subjects …there are too many boring speakers … and if that’s what you choose to be, your book sales will be mediocre.
What are the crucial and must have elements of a great speech? What are the common mistakes speakers need to avoid? Get Judith’s Briles’ perspective—someone who has been there, done that, creating over 4.8 million dollars in combined speaking fees and direct book sales in a 25 year period—of speaking and selling books at the highest level. Yes Virginia, you can make a living with your words.
Judith has 10 questions for you:
- Do you want to create a speech that gets attention and bookings?
- Do you want to be known as the “go to” person and a “must have” speaker?
- Do you want to use powerful stories and humor within a presentation, even when your topic is controversial or could be considered a downer?
- Do you want to be paid every time you speak?
- Do you want to sell books whenever and wherever you speak?
- Do you want to connect with your audience?
- Do you want to know how to find people that will hire you?
- Do you want to know tips on how to go from FREE to FEE?
- Do you want recovery tips on what to do when you are bombing?
- Do you want to sell books by the truckload?
You’ve got the topic and the book … now what? Create the speech or workshop. Every speech needs a great beginning, nuggets with how-tos and action, and a powerful closing. You will learn how to structure a keynote speech or workshop. Your talk will sell books—lots of them. Learn how to find your audience, get them to pay you, and skyrocket your book sales. Learn how to “drill down” within your niche.
If you have a book … or will have one soon:
- Are you preparing a presentation that will bring in enthusiastic believers to your topic?
- Would you like to have enthusiastic book buyers flock to a table piled with your books?
- Would you like to be known as an expert, solution person, premier storyteller, or an entertainer?
- Are you creating a presentation that will sell books, lots of them?
- Are you getting paid for your talks—either for the presentation or in book sales—better yet, for both?
Your take-aways include how to be a better speaker, how to create and deliver a powerful message around your book and how to speak with impact! You’ve got a master speaker who is ready to get you started, recharged and moving into selling books one truckload at a time. Her next book is How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos available this fall.
Judith Briles is an international speaker, publisher, award-winning and best-selling author and is known as The Book Shepherd. She has consistently been ranked as the top speaker at events including the recent Las Vegas Writer Conference and the AuthorU Extravaganza.
Judith Briles knows the publishing industry. She’s the author of 34 books—18 published with New York, the rest with her own imprint; has sold foreign rights to 16 countries; sold in excess of 1,000,000 in combined sales; is co-founder of Mile High Press; has created and chaired several publishing conferences; created the book shepherding concept in Colorado; and is the Founder and Chief Visionary Officer Author U®. Her books for authors and writers include: The CrowdFunding Guide for Authors & Writers, Author YOU: Creating and Building the Author and Book Platforms, which was #1 on Amazon and Snappy Sassy Salty: Wise Words for Authors and Writers.
When: Saturday, September 12
Time: 8 a.m. for schmoozing, networking and breakfast; program ends at noon
Where: Garcia’s DTC
Cost: $22 for Members, $35 NonMembers; increases $10 on September 7th
September Tech ToolBox
How to Do Jedi Designs without Being a Jedi Graphics Designer … Welcome to Canva
Note: Tech Tool Boxes are open to paid-up AuthorU.org members. Remote members can participate via Skype.
Do you feel your talents don’t extend to graphic design?
Meet Canva, a great resource that will change your mindset!
Canva is a fun and free online tool that provides features to make it easy to create your own images and designs.
Watch your creativity come to life as you create designs for web or print such as graphics for blog posts, presentations, social media, posters, flyers and more.
Share your expertise by designing images that include quotes from your book and that highlight your specialty area.
Go from feeling you can only draw “stick people” to developing more professional images.
Must have to participate in this session: Your laptop, images that can be used to enhance the posters, banners, flyers, posts, slides that you will make—the more the better.
If you have key phrases and quotes that link to what your expertise is and your book is about, have them already written in a file.
When: Wednesday, September 16th
Where: Judith Briles’ Offices, 14160 E Bellewood Dr., Aurora CO 80015
NOTE … remote members welcome via Skype
Time: 3 pm to 6 pm Mountain
Social Media for the Real World Exposed
How Authors Can Learn It, Use It, and Still Have a Life
Does social media overwhelm you? Having trouble getting started or keeping going? Not sure what platform to use or what to write or when to post it?
Don’t worry; we live in that world too. Social media can feel like a harsh mistress. It’s time to get sassy with that mistress!
There’s no doubt all authors need to use social media. What many authors doubt is whether they can learn to use it effectively while still living a life and writing more books.
We’re here to tell you that you CAN. But you need to do the work upfront to see success and that takes an investment of time. In the beginning, your life will be more about social media than you’re used to, but if you follow the guidelines we present to you in the 2015 Author U BookCamp, you will gain time back.
Sign up and get all this:
- How magical thinking is killing your motivation and progress
- Be your own chiropractor: identify the pain points holding you back and fix them
- Why you can’t build on a cracked foundation (are your basics REALLY taken care of?)
- Pinpoint what’s working and what isn’t by conducting your own social media audit
- KISS your platforms and your tools (Keep It Simple, Silly)
- Why you need the double C’s: Curation and Creation
- What to write, how to write, and when to post
- Visual content marketing: yes, you have to do it
- Real world examples of real world authors
- Laptop – we will be working online
- Sign-in information for all your social media accounts – don’t hold up the class because you don’t have this info
You get a workbook filled with worksheets and useful info, a better understanding of how to make social media fit into your life, an overall strategy, and a specific plan laid out for the next full week. You also get access to the instructor Melody Jones and to Judith Briles. Ask them anything and everything!
Date: Saturday, October 3rd LUNCH is included
Time: 8:30am to 4: 30pm
Where: DoubleTree Hotel, 13696 E Iliff Pl, Aurora, CO 80014
Early Bird rates through September 15th:
Tardy Bird rates from September 16th on:
Melody Jones is the CEO and Founder of Social Media Management Services. She’s your social media aspirin, here to take the pain away. Melody offers management programs where she takes care of your social media for you, online and offline workshops, one-on-one coaching, and is the creator of the Kick in the Pants Program: Get Moving, Stay Moving, and Start Building Your Social Media Presence in 30 Days. Visit Melody at www.SocialMediaMelody.com or email her at Melody@SocialMediaMelody.com. On a personal note, Melody is a Colorado native currently living in Parker with her husband and two senior dogs. She is a published author and accomplished crafter.
Meet 20 Authors at ONE Time! Hear about their books and buy for gifts … enjoy meeting new book friends and devouring delicious food.
NO TRICKS … all TREATS at the Annual Author Tea and Book Sale early Halloween Afternoon.
What: Participate in a select number of authors displaying, pitching and selling books for “gifts” . All participants invite and bring friends to this event.
When: Saturday, October 31st
Time: 1 – 4 pm
Hosted by: Julie Griffin and Judith Briles
Cost to Guests: FREE
Cost to Author to participate: $25 PLUS Author Commits to bringing guests—think of this as “coop marketing”. If you can’t commit to bringing others, you can’t be a featured author. No exceptions.
Where: Julie and Bob Griffin’s home: 3929 S. Eagle St. Aurora, CO 80014
The Twist: Up to 20 authors will share with invited attendees about their books and who they are for in 90 seconds or less. All books will be displayed on tables to peruse. Books are IDEAL gifts … for yourself, for others. All will be priced at less than what you can buy thm on Amazon.com. Authors will be signing and present for the three hours to chat with you about their books and to personalize them for gifting. There will be books for guys, gals and kids!
Genres: Always lots to browse and choose from.
PICK ME! … Tell Judith or Julie NOW that you would like to participate in pitching your book. And, this is where you commit to bringing guests—not just to buy your book—they may already own a few of yours— but to meet other buy other authors’ as well. Yes—the more, the merrier! We want to make sure that we have plenty of food.
email Judith at: Judith@Briles.com your PICK ME to participate in the Author Fall Tea and Book PitchFest on Halloween afternoon. Include your book title(s), genre and up to two sentences your “pitch”.
Get Ready for 2015 Holiday Selling and Shopping!
The AuthorU Board has decided to transition from the Jr. League Holiday selling format used a few years ago to the larger Colorado Country Christmas Mart that will roll out in early November this year. This means you will have the possibility of exposing your book to 25,000 potential buyers who are there to buy … something. Interested? Read on …
The location will be at the Denver Merchandise Mart on November 6-8. The first 50 AuthorU members will sign up for $50 for the first book … or until the Early Bird cutoff of September 15th. After that, rates increase to $75 for the first book and $20 for each additional book. As in the past, AuthorU will receive back 10 percent of all sales (all purchases will be handled by AuthorU with checks disbursed to participants before Thanksgiving).
Wait, wait … there’s more. Throughout the three days, there will be author signings in 90 minute blocks. The Mart has plenty of free parking … this is a great place to support the entire Colorado community AND do all your Holiday shopping at once. The AuthorU booth is huge — 10 x 25 — if people are heading for the restrooms, we are a few doors away. And we have a corner booth, so there’s great visibility for our Author Signings.
Heads up … this is for ALL AuthorU members, not just Colorado residents. You may not be here in Colorado for a book signing … but your fellow authors will be running the booth in a coop format; there will be a mini catalog with all titles in them to be handed out to all visitors; and we will have assigned members here who will be acting as though they are book sellers for others–that means you.
Don’t wait on this. Don’t become a Tardy Bird.
The AuthorU Booth will be directly to right one aisle and then straight back — it will be a major traffic area meaning we have ongoing traffic. Master designer Susie Scott will have her creative juices in play that will integrate the season flavor plus books, our central stage. Philippa Burgess will coordinate efforts for this year’s event and looks forward to debuting her new book as well.
Special pre-registration for the first 50 is $50. After that, Registration increases to $75 for AuthorU members.
To sign up for the AuthorU Book Booth at Colorado Country Christmas , register today!
Get ready for the AuthorU Extravaganza’s Hot Event …
SOLD OUT as of June 19, 2015
for the September 15, 2016 date
Contact Info@AuthorU.org and ask to be placed on Waiting List–there is a possibility on one more spot opening up.
There are FOUR HOT sessions will be available at the 2016 Extravaganza September 15-17, 2016 … only ONE Attendee can get his or her toe in the Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book and publishing quest. The Author Shark Tank will be held late Thursday afternoon, September 15th.
The Author Sharks like passion, persistence and excellence. They will proved incentives to writers and authors who demonstrate it in publishing and authoring through a variety of awards that pertain to their own expertise and product line.
What’s the value to you? It could be money; it could be time; it could be a product – as in the Author Shark has a product that he or she sells all day for $897 and it’s yours, free; it could be the joint venture creation of a product that features the author and his or her book—that is blasted to mega thousands to buy; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, there’s a fee.
Last year, participants came away with many thousands of dollars.
Author Shark Tank participants are identified on a first-come, first-serve basis. You will get pre-conference coaching from Judith Briles prior to entering the Tank.
Save the date – get it on your calendar. And if you want a guaranteed spot in the Author Shark Tank, swim forward and let us know!
As you can see, there are ALREADY two guppies ready to start swimming. Are you ready to Dare Greatly?
I’m ready to start swimming … add me in!