- Are you ready to sell more books?
- Do you know how to create a brand that shows off your best side, on and off camera?
- Are you aware of how to consistently influence, market and pitch yourself to get noticed?
- Are you ready when a publicist or event planner calls for a TV or radio spot?
All of you know that walking your talk is an integral part of personal and professional branding. As an author, you need to look and sound your best. When you pitch your books, you’re pitching yourself! When you get that long awaited call, you want to be ready. Too often when you get the call, you focus on scripting what you’ll say and forget to plan on how to look. Remember, over 80% of what people hear is what they see!
This morning will provide a practical approach that can save you, both men and women, from wishing for a do-over! Today’s speakers will help us look our best in person and sound our best on paper! They will share their secrets of how to become successful. When you leave, you will be ready to fine-tune your brand and ready to win the pitch.
Success is knocking! Are you ready to sell more books?
Want to increase book sales? How you look in front of the camera and on speaking engagements tells a bigger story. Learn how to improve your personal brand to optimize your social media presence and attract potential readers. Discover the Hollywood secrets of maximizing your image to engage your audience. Note: authors Ronald Beach and Connie Pshigoda have graciously agreed to be models!
- Your personal brand should help you, not hurt you
- Simple techniques that will attract people to you
- Be prepared to look your best on camera
- Current trends to use and ones to avoid
- Looking your best sells more books
Rhoda Johnson received a Fashion Merchandising Degree from Brooks College in Long Beach, California and has studied makeup artistry at Cinema Secrets in Burbank California. She received a license to teach Personal Development from John Robert Powers in Cerritos, California and JF Images Talent Agency in Denver, Colorado. Rhoda has over 35 years’ experience collectively as an Image Consultant, Makeup Artist, Jewelry Designer, and Motivational Public Speaker. She also writes a monthly beauty and fashion column for 50 Plus Marketplace News.
Jill Christensen, How to Become a Noted Influencer (Brag: Recognized by Engagement101 as one of the Top 100 Employee Engagement Global Influencers of 2017, alongside Richard Branson and others.) Featured Author of the Month.
Book sales, speaking engagements, and your reputation will soar if you can position yourself as a thought-leader and noted influencer on the topic of your book.
How to Become a Noted Influencer
1. Pick a Lane
2. Determine Your Target Audience and Research Where They Are Online
3. Develop a Strategic Plan to Position Yourself as a Thought-Leader in Your Space
4. Gauge Your Progress and Course-Correct if Necessary
5. Be Open to Building on Your Success – Do Not Rest on Your Laurels
Jill Christensen has three decades of consulting, speaking, and most importantly, real-life, in-the-trenches global Fortune 500 executive-level experience. She has served as the head of global Internal Communications at both Avaya and Western Union, has a Six Sigma Green Belt, authored the best-selling book, If Not You, Who? Cracking the Code of Employee Disengagement, and was recently named one of the Top 100 Global Employee Engagement Influencers of 2017.
Earned media is one of the most powerful marketing tools because it’s not you telling people how great your book is, it’s a trusted media outlet telling them. Earned media opens new audiences to you and gives you more credibility.
Today you will:
- Learn the do’s and don ts of pitching to the media
- Discover how and when to approach journalists and bloggers
- The elements of a good pitch
- How best to leverage a media placement once you’ve earned it
Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver, a full-service marketing agency that moves the needle for small businesses. She was the marketing and public relations manager for Barnes & Noble for ten years where she worked with over 600 authors, helping them market their books more effectively.
Date: Saturday, May 6
Time: 8.15 Networking
8.45 Intros and Announcements
9.00 Program begins
Location: 290 E Speer Blvd., Denver CO
(remote registration available for video)
Cost: $40 Gold Members starting May 1; $55 Nonmembers
Gold members need to login to Member site to register.