How to Create Killer Book Publicity
that Sells Books Far Beyond Your Launch on a Shoe String Budget!
Saturday, November 15, 2014
Check out this webinar conducted with Joan Stewart and Judith Briles, “7 Things Your 2015 Publicity Plan MUST Include.”
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Would you like to create killer, knock the socks off, book publicity that reaches far beyond any launch you envisioned … even on a teeny tiny shoe string budget?
You can … and you will if you attend the Fall BookCamp led by the Publicity Hound Joan Stewart.
Your take-aways include:
- How to take the target market for your book and find them online, offline, etc. Includes contacting them (journalists, bloggers, consumers) on social media sites, pitching, follow-up.
- How to create your own media outlets and tips for building a raving fan base. Includes YouTube, podcasts, an ezine, etc.
- Email marketing. So IMPORTANT and something most authors miss! Tips for capturing the email address and what to do with it once you have it. What kinds of emails to send, even if you write fiction. Includes things like killer subject lines that get them to open the message, tricks for writing and presentation, etc.
- How to prepare a publicity campaign for your book, what to do pre-launch, during launch and afterward.
- The most important question to ask about your target market when planning a publicity campaign (it has nothing to do with you or what you’re selling).
- How to become an expert in your topic and use it to open doors that are closed to non-experts.
- How to make your website “media ready” so journalists, broadcasters and bloggers find exactly what they need without calling you.
- The all-important “extras” to offer to the media to convince them to cover you.
- Sneaky ways to increase the odds of getting your website address in news stories (these work!).
- The basics of your author media kit and why you need multiple author bios, not just one.
- How to avoid being a pain-in-the-ass who journalists end up blackballing.
- Cool tools (most of them free) to use in your book publicity campaign. (Judith was blown away when she learned about some of these.)
Hot seats in the afternoon … Joan will pre-select up to 6 attendees who will be in the Publicity Hound’s eyes … will you be a lucky one and howl with and for your book?
Who should attend?:
- Authors who haven’t started writing yet.
- Authors who haven’t published yet.
- Authors who are bored with their own books.
- Authors who have a book that is getting long in the tooth.
- Authors who are just published.
- Authors … you!
Joan Stewart is the Publicity Hound. With an in-depth background as a journalist, publicity coach and master of creating the best of the best in Cheat Sheets for propelling authors to the forefront of media attention, get ready for an action packed and fun day. Her website is PublicityHound.com.
When: Saturday, November 15th Lunch and Workbook included
Where: Doubletree SE, 13696 E Iliff Pl, Aurora, CO 80014
Time: 8:30 a.m. to 4:30 p.m.
Cost: Details below
Author U Members: $129
Non-Members: $169
