… Speak About and Market It, Of Course!
When the book deliver euphoria wears off, every author has the gaze in the belly button moment … what do I do next?
Two quick responses:
1 Market, Market, Market. Eighty percent of your time will now be directed to this single word.
2 Speak, Speak, Speak. You will enjoy the reprints, not to mention the book sales.
I am a firm believer that speaking is one of …
I’m lucky. I’m passionate about what I do when working with authors and their books and about the books that I write. When authors attend my various Publishing and Speaking Salons, they know what they are writing or want to speak about. They come with enthusiasm … and passion. And many show up a bit overwhelmed with the whole process.
It’s their passion that fuels their engines and enables them to work one more hour, take …
Oh my, many of Author U’s members can fondly remember Leave It to Beaver and Roy Rogers’ TV shows—it’s their day today … if you are a musician and the flute is your instrument of choice—get it out … it’s Toot Your Flute Day! In the heart of falltime, if you who love carrying around sticks and hitting a ball, it’s National Golf Day.
Today, it’s all about niche markets on Your Guide to Book Publishing. …
Book Publishing Savvy Today:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …
Authors: You Don’t Have to Answer Every Question When Doing Media
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the back cover, yes; flaps, yes–their producer has supplied the questions that will come your way.
Or, they have their own agenda. What to do?
Your answer: Why take control, that’s what you do!
Remember growing up, you were …
What is Independence in the Author and Book Publishing Worlds?
As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing?
A self-published book
can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop and sometimes looking like it was put together …
As a Presenter, Being Boring Isn’t an Option … The last thing a presenter wants to do is use a white background with a black lettering. Can you spell B.O.R.I.N.G?
Is There A Book Signing In You? Author U isn’t a fan of indiscriminate book signings—ask an author and most will tell you that they can be downright awful. Do them, but be selective. To enhance your event:
1 Do make sure that the bookstore has ordered a sufficient quantity of books and bring extra books for signings—stores do sell out and most will happily “buy” from your stock, paying you later.