Topic: Marketing Books

Leave Me Alone … I just want to write my books …

Leave Me Alone … I just want to write my books …

Sometimes the best of an author’s plan goes kaput.
                    The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?                        

We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of …

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Webinar GOLD : Sacred Publishing Myths Busted and Beyond

Webinar GOLD : Sacred Publishing Myths Busted and Beyond

Join us for a Webinar on September 17
 
What’s holding you back or got you in a quandary A look into the ghosts of the past and what’s in the next, next realm of publishing for today’s author. This session will break up the myths and bring realty to today’s author/publishers.

This session will repeat on Saturday, September 20th.
Tittle: Webinar GOLD : Sacred Publishing Myths Busted and Beyond
Date : Wednesday, September 17, 2014
Time: 4:00 PM – 5:30 PM …

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Authors … What’s in Your Vision Wallet?

Authors … What’s in Your Vision Wallet?

When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?

For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …

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Book Awards … Some Have Deadlines

Book Awards … Some Have Deadlines

 Which book awards do you enter? Do they matter?

Let’s start with the second question first. The answer: sometimes. Depending upon the tenacity of the author/publisher in getting the word out about the book and the award, you could be wasting your money. Awards can be used to market your book, but it doesn’t happen by itself. You will be the primary promoter. Always.
Some of the more established awards—USA Book News, ForeWord Indie/Fab, Ben Franklin, IPPY, …

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Will Your Book Get the Book Award Boot?

Will Your Book Get the Book Award Boot?

End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”

Working with authors every day, there are routine hiccups that …

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Marketing Your Book: Do You Quack About Your Book … or Just Peep Here and There?

Marketing Your Book: Do You Quack About Your Book … or Just Peep Here and There?

Do You Quack About Your Book … or Just Peep Here and There?

When the year began to unfold, many authors who entered their books in award competitions got good  news—their books were award winners.  Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards.  Congratulations to Members who picked up a variety of awards and honors:
Judith Briles – Author YOU: Creating and …

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8 Author Goals Tips for Book Success

8 Author Goals Tips for Book Success

What does author and book success have in common? Good question … the answer is: a goal with a plan to reach it.

When I completed Snappy Sassy Salty: Wise Words for Authors and Writers, it was woven with quotations to kick-start and propel you forward. If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward.
Most of us have resolutions at this …

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Intentional Book Selling in 3 Steps

Intentional Book Selling in 3 Steps

For authors to be successful, the magic dust of book selling and marketing need to be in play. Do you know the  three steps that will set you up for your book sales?
  It’s All About Intentions …

  Step 1 … The Pitch and Platform When someone asks what your book is about … what do you say as you Pitch them your work and words? Do you stumble a bit? Do you start and …

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Please, Please … Ban Book Pollution

Please, Please … Ban Book Pollution

Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …

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It’s Easy to Get Lost in Publishing Terminology

It’s Easy to Get Lost in Publishing Terminology

        You confused in which way to publish today? And for that matter, what are the publishing options? Traditional publishing, self-publishing and independent publishing are tossed in the air with the flick of the tongue. Just what are they? Authors feel like they are going bonkers with the choices, that unfortunately, lead to plenty of disillusionment.
 

 Is the easiest to get … and digest. The biggies in the field today are: Simon & Schuster, Wiley, Hachette, HarperCollins, …

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