It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …
Within AuthorU-Your Guide to Book Publishing, you will discover a myriad of tips, tricks, how-tos that will leap your book, author and publishing success factors significantly. Each show is fresh and topical–52 of them a year—information that authors at all stages of publishing are seeking. Whether it’s creation, production, or marketing strategies—you will discover and learn what the latest is to support your success.
Have you subscribed to the weekly AuthorU-Your Guide to Book Publishing radio …
Here’s a quick question for all authors: Do you think that the world … your book buyer will find you by putting the topic you write about in any search engine and you pop up at the top of the list? Think again. A better question is to ask: Do you think that you can tackle book and author presence without social media? Don’t be a delusional author. Social media must be in your book marketing plans …
Are you having one of those days? Can’t think of a thing … not a single thing … to blog about? Ideas just don’t gel. The words are stuck. Your creativity spark is on dim. Your fingers can’t move. Are you thinking:
Help! My Blog Has Fallen and It Can’t Get Up!
Is that your problem dear author? Would you like 52 plus blog ideas … one for each week for the next year … and maybe, …
One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.
Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play with …
Let’s face it, most authors scratch their heads when it comes to figuring out where they should be in the Amazon machine. Oh, they have a general idea … but how in the heck does one drill down into some of the odd-ball categories so frankly, they can own it. With the millions (yes millions) of books in the “e” world popping annual, claiming the top spot(s) in categories can push book sales. Doing …
Most authors wait until the new year to think about goals for books and themselves.
Don’t. Get out your crystal ball, shake it up, and gaze into it. What worked this past year? What didn’t? If you have the magic wand, what would you like NEXT year to do for you … for your book? Whatever it is … you need a plan.
No author plans to fail; what they do is fail to plan.
-Snappy Sassy Salty
You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to mention LinkedIn, Google+, Facebook and of course, bows to Twitter for goosing us all to start using them.
Why are hashtags so hot? It’s all about social media … that phrase that is now ingrained in our thoughts and tongues: search engines. Those little devils love hashtags …