Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play with …
Let’s face it, most authors scratch their heads when it comes to figuring out where they should be in the Amazon machine. Oh, they have a general idea … but how in the heck does one drill down into some of the odd-ball categories so frankly, they can own it. With the millions (yes millions) of books in the “e” world popping annual, claiming the top spot(s) in categories can push book sales. Doing …
Most authors wait until the new year to think about goals for books and themselves.
Don’t. Get out your crystal ball, shake it up, and gaze into it. What worked this past year? What didn’t? If you have the magic wand, what would you like NEXT year to do for you … for your book? Whatever it is … you need a plan.
No author plans to fail; what they do is fail to plan.
-Snappy Sassy Salty
It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …
You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to mention LinkedIn, Google+, Facebook and of course, bows to Twitter for goosing us all to start using them.
Why are hashtags so hot? It’s all about social media … that phrase that is now ingrained in our thoughts and tongues: search engines. Those little devils love hashtags …
Endorsements … Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …
Yowsa … AuthorU.org has an extraordinary BookCamp popping next weekend, Saturday the 15th … it’s our end of the year gift to you.
How to Create Killer Book Publicity that Sells Books Far Beyond Your Launch on a Shoestring Budget
SO … here’s the BIG question … Would you like to create killer, knock the socks off, book publicity that reaches far beyond any launch you envisioned … even on a teeny tiny shoe string budget? And your …
Author U Circles Are Here!***
The online Author U Circles goes live this afternoon/evening … depending upon where you are at. Times are 7 ET, 6 CT, 5 MT, 4 PT. This is an Author U member benefit. The Author U Circles are exclusively for paid up AuthorU.org members—no guests allowed. Not a member? … join here: AuthorU.org
The phone number to call in was emailed to ALL paid up members on Thursday last week. Since this is private, we will not …
Sometimes the best of an author’s plan goes kaput.
The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?
We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of …
Join us for a Webinar on September 17
What’s holding you back or got you in a quandary A look into the ghosts of the past and what’s in the next, next realm of publishing for today’s author. This session will break up the myths and bring realty to today’s author/publishers.
This session will repeat on Saturday, September 20th.
Tittle: Webinar GOLD : Sacred Publishing Myths Busted and Beyond
Date : Wednesday, September 17, 2014
Time: 4:00 PM – 5:30 PM …