Topic: Marketing Books

Book Awards … Some Have Deadlines

Book Awards … Some Have Deadlines

 Which book awards do you enter? Do they matter?

Let’s start with the second question first. The answer: sometimes. Depending upon the tenacity of the author/publisher in getting the word out about the book and the award, you could be wasting your money. Awards can be used to market your book, but it doesn’t happen by itself. You will be the primary promoter. Always.
Some of the more established awards—USA Book News, ForeWord Indie/Fab, Ben Franklin, IPPY, …

Read More

Will Your Book Get the Book Award Boot?

Will Your Book Get the Book Award Boot?

End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”

Working with authors every day, there are routine hiccups that …

Read More

Marketing Your Book: Do You Quack About Your Book … or Just Peep Here and There?

Marketing Your Book: Do You Quack About Your Book … or Just Peep Here and There?

Do You Quack About Your Book … or Just Peep Here and There?

When the year began to unfold, many authors who entered their books in award competitions got good  news—their books were award winners.  Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards.  Congratulations to Members who picked up a variety of awards and honors:
Judith Briles – Author YOU: Creating and …

Read More

8 Author Goals Tips for Book Success

8 Author Goals Tips for Book Success

What does author and book success have in common? Good question … the answer is: a goal with a plan to reach it.

When I completed Snappy Sassy Salty: Wise Words for Authors and Writers, it was woven with quotations to kick-start and propel you forward. If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward.
Most of us have resolutions at this …

Read More

Intentional Book Selling in 3 Steps

Intentional Book Selling in 3 Steps

For authors to be successful, the magic dust of book selling and marketing need to be in play. Do you know the  three steps that will set you up for your book sales?
  It’s All About Intentions …

  Step 1 … The Pitch and Platform When someone asks what your book is about … what do you say as you Pitch them your work and words? Do you stumble a bit? Do you start and …

Read More

Please, Please … Ban Book Pollution

Please, Please … Ban Book Pollution

Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …

Read More

It’s Easy to Get Lost in Publishing Terminology

It’s Easy to Get Lost in Publishing Terminology

        You confused in which way to publish today? And for that matter, what are the publishing options? Traditional publishing, self-publishing and independent publishing are tossed in the air with the flick of the tongue. Just what are they? Authors feel like they are going bonkers with the choices, that unfortunately, lead to plenty of disillusionment.
 

 Is the easiest to get … and digest. The biggies in the field today are: Simon & Schuster, Wiley, Hachette, HarperCollins, …

Read More

Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.

Is Your #Blog Stuck? Unstick It … Starting Now!

Is Your #Blog Stuck? Unstick It … Starting Now!

Are you having one of those days? Can’t think of a thing … not a single thing … to blog about? Ideas just don’t gel. The words are stuck. Your creativity spark is on dim. Your fingers can’t move. Are you thinking:
Help! My Blog Has Fallen and It Can’t Get Up!
Is that your problem dear author? Would you like 52 plus blog ideas … one for each week for the next year … and maybe, …

Read More

Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Quick … when someone asks you what your book is about … do you stumble finding the words to describe it? You are not alone–most authors fail miserably in delivering the “hook” that is gets the listeners attention and buy-in. They don’t get that they have to be a little different, well, may a lot different, to get the attention of the book buyer. To say, “You Who … I’ve got something to say, worth …

Read More