Topic: Marketing Books

Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.

Your 8 Author Goals Tips for the New Year

Your 8 Author Goals Tips for the New Year

No author plans to fail; what he or she does is fail to plan.  
                                                                -Snappy Sassy Salty by Judith Briles
 
When I completed Snappy Sassy Salty: Wise Words for Authors and Writers, it was woven with quotations to kick-start and propel you forward. If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward.
Most of us have resolutions at this time of the year, …

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Is Your #Blog Stuck? Unstick It … Starting Now!

Is Your #Blog Stuck? Unstick It … Starting Now!

Are you having one of those days? Can’t think of a thing … not a single thing … to blog about? Ideas just don’t gel. The words are stuck. Your creativity spark is on dim. Your fingers can’t move. Are you thinking:
Help! My Blog Has Fallen and It Can’t Get Up!
Is that your problem dear author? Would you like 52 plus blog ideas … one for each week for the next year … and maybe, …

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Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Quick … when someone asks you what your book is about … do you stumble finding the words to describe it? You are not alone–most authors fail miserably in delivering the “hook” that is gets the listeners attention and buy-in. They don’t get that they have to be a little different, well, may a lot different, to get the attention of the book buyer. To say, “You Who … I’ve got something to say, worth …

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Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

                     
This is hot and it puts Indie Authors in the catbird seat … Amazon came up with a program last month that pushes print books … the bonus is that your get the eBook at a deep discount.

 
Matchbook bundles the print book with the ebook.  The customer they get a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon’s audiobook program.
Traditional publishers are doing something that sounds like, but …

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It’s No Baloney-Here’s the Top Tweets for Authors on Oct 24th

It’s No Baloney-Here’s the Top Tweets for Authors on Oct 24th

 Oh boy!  Today is National Balogna Day … anyone over 40 probably grew up with baloney sandwiches… yes, this is the day to celebrate that round piece of sandwich meat.

Or do you remainder the Oscar Mayer Weinermobile? … Quick … what was the word on the Weinermobile’s license plate? Answer is at end of post.
Although Oscar Mayer had lots of products … kids knew that it meant baloney … Balogna can be eaten … and …

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#Hashtags … Oh My … They Are Everywhere!

#Hashtags … Oh My … They Are Everywhere!

 
 
You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to mention LinkedIn, Google+, Facebook and of course, bows to Twitter for goosing us all to start using them.

Why are hashtags so hot? It’s all about social media … that phrase that is now ingrained in our thoughts and tongues: search engines. Those little devils love hashtags …

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Do You Want Book Reviews for Amazon and Goodreads?

Do You Want Book Reviews for Amazon and Goodreads?

It’s always fun to connect with many of our followers on Author U’s social media sites. Meet book reviewer and blogger Lu Ann Worley of Lu Ann Workley Book Reviews …
Lu Ann has been officially reviewing books for over a year and a half, she recently opened her new review blog a few months ago.
Book Reviews for Awesome Authors
         http://www.rockinbookreviews.com
In exchange for a printed copy, she would love to read and review your book(s). However, …

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Calling All Authors … Book Selling in the Seasons

Calling All Authors … Book Selling in the Seasons

It’s Seasonal Book Selling Planning Time NOW!

We are in the heart of summer …and that means, it’s kick-start time for book promotions and book marketing for authors. Seasons occur all year—Fall-Winter brings a boatload of opportunities. Embrace, Halloween ( HUGE book buying month), Thanksgiving, Christmas, Hanukkah, Winter Solstice, the New Year, Valentine’s Day 2014, President’s Day/Week, Etc., Etc.
Fall is heavy book media promotion time—on the air, on the TV and certainly in the bookstores. Keep …

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Book Marketing Myth #2: Publicity Sells Tons of Books

Book Marketing Myth #2: Publicity Sells Tons of Books

Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!

If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone …

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