Topic: Marketing Books

8 Author Goals Tips for Book Success

8 Author Goals Tips for Book Success

What does author and book success have in common? Good question … the answer is: a goal with a plan to reach it.

When I completed Snappy Sassy Salty: Wise Words for Authors and Writers, it was woven with quotations to kick-start and propel you forward. If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward.
Most of us have resolutions at this …

Read More

Intentional Book Selling in 3 Steps

Intentional Book Selling in 3 Steps

For authors to be successful, the magic dust of book selling and marketing need to be in play. Do you know the  three steps that will set you up for your book sales?
  It’s All About Intentions …

  Step 1 … The Pitch and Platform When someone asks what your book is about … what do you say as you Pitch them your work and words? Do you stumble a bit? Do you start and …

Read More

Please, Please … Ban Book Pollution

Please, Please … Ban Book Pollution

Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …

Read More

It’s Easy to Get Lost in Publishing Terminology

It’s Easy to Get Lost in Publishing Terminology

        You confused in which way to publish today? And for that matter, what are the publishing options? Traditional publishing, self-publishing and independent publishing are tossed in the air with the flick of the tongue. Just what are they? Authors feel like they are going bonkers with the choices, that unfortunately, lead to plenty of disillusionment.
 

 Is the easiest to get … and digest. The biggies in the field today are: Simon & Schuster, Wiley, Hachette, HarperCollins, …

Read More

Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.

Is Your #Blog Stuck? Unstick It … Starting Now!

Is Your #Blog Stuck? Unstick It … Starting Now!

Are you having one of those days? Can’t think of a thing … not a single thing … to blog about? Ideas just don’t gel. The words are stuck. Your creativity spark is on dim. Your fingers can’t move. Are you thinking:
Help! My Blog Has Fallen and It Can’t Get Up!
Is that your problem dear author? Would you like 52 plus blog ideas … one for each week for the next year … and maybe, …

Read More

Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Snappy, Sassy, Sometimes Salty…Your #Book Pitch Must Be!

Quick … when someone asks you what your book is about … do you stumble finding the words to describe it? You are not alone–most authors fail miserably in delivering the “hook” that is gets the listeners attention and buy-in. They don’t get that they have to be a little different, well, may a lot different, to get the attention of the book buyer. To say, “You Who … I’ve got something to say, worth …

Read More

Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

                     
This is hot and it puts Indie Authors in the catbird seat … Amazon came up with a program last month that pushes print books … the bonus is that your get the eBook at a deep discount.

 
Matchbook bundles the print book with the ebook.  The customer they get a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon’s audiobook program.
Traditional publishers are doing something that sounds like, but …

Read More

It’s No Baloney-Here’s the Top Tweets for Authors on Oct 24th

It’s No Baloney-Here’s the Top Tweets for Authors on Oct 24th

 Oh boy!  Today is National Balogna Day … anyone over 40 probably grew up with baloney sandwiches… yes, this is the day to celebrate that round piece of sandwich meat.

Or do you remainder the Oscar Mayer Weinermobile? … Quick … what was the word on the Weinermobile’s license plate? Answer is at end of post.
Although Oscar Mayer had lots of products … kids knew that it meant baloney … Balogna can be eaten … and …

Read More

#Hashtags … Oh My … They Are Everywhere!

#Hashtags … Oh My … They Are Everywhere!

 
 
You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to mention LinkedIn, Google+, Facebook and of course, bows to Twitter for goosing us all to start using them.

Why are hashtags so hot? It’s all about social media … that phrase that is now ingrained in our thoughts and tongues: search engines. Those little devils love hashtags …

Read More