Topic: Guest Blog

Do Authors and Books Need Sell Sheets?

Do Authors and Books Need Sell Sheets?

What About One of Those Sell Sheets, Anyway?
Excerpted and abbreviated from a chapter on preparing review copies in How to Get Great Book Reviews Frugally and Ethically, third in the multi award-winning HowToDoItFrugally Series for writers.

Most authors doing their own publicity forget or don’t know about sell sheets. Some call them sales fliers. We should put them into the free copies of books we send to reviewers, bloggers, bookstore buyers and others. They need to sell, …

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Book Cover Re-Design- “Family or Pro”?

Book Cover Re-Design- “Family or Pro”?

This was sweet and so sensitive a topic as this Christian author came to me with a cover that her son done the illustration for. While he did a great job for a 16-year-old, it still has an amateur look to the book cover and had not been making any sales. She at first thought that maybe we could pick up on some of the elements or pieces of her sons’ illustration and while that would have been sweet …

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Book Cover Re-Design; Identify With Your Audience

Book Cover Re-Design; Identify With Your Audience

How does a Christian book cover depict a dream…the desire, longing, hope for a child?
That was my artistic challenge after Lorilyn Roberts asked me to redesign the book cover for “Children of Dreams.” First published in 2009, it is the true story of how God restored and fulfilled Lorilyn’ s dream of having children even after her husband abandoned her for his pregnant girlfriend.
My first step was to think of the readers. What kind of image would they identify with?
I know …

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Book Cover RE-DESIGN BOOSTS SALES 1200%!

Book Cover RE-DESIGN BOOSTS SALES 1200%!

Lorilyn Roberts came to me with a book cover re-design project and her current book cover was not all that bad. I think I mentioned that the font was kind of “masculine” (Meaning boxy and dated) and she mentioned that the girl on the front needed some hair AND some CLOTHING so she didn’t look naked.
I didn’t find much magic in the image but there was still something about what WAS there that created interest so …

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Your Best Writing May Not Be What You Think By Carolyn Howard-Johnson

Your Best Writing May Not Be What You Think By Carolyn Howard-Johnson

One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they’re afraid to write like they talk. Perhaps they fear “wordiness”, but sometimes writing like you talk is less wordy.

For instance, they never use one-word sentences. Or fragments. Those, for sure, are not wordy!
They refuse to start sentences with words such as “and” and “but” because of an elementary teacher …

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Writer’s Block Stinks!

Writer’s Block Stinks!

As writers, we are expected to create consistently for our livelihood. But what happens when that creativity has problems expressing itself? That’s right, folks; I’m talking about the dreaded writer’s block.

We all get it: That horrible feeling when you sit down to type or write out some great material only to find that you seem to have lost every idea you’ve ever had. Your fingers lie stagnant, waiting for the inspiration to come, and it …

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Authors Yukked It Up … and Learned Lots!

Authors Yukked It Up … and Learned Lots!

Comedy teacher extraordinaire Steve Kaplan came to town, Saturday and Sunday the first weekend in March, to educate the AuthorU community about humor—the tools, the rules—underlying a 3000-year history of a subject that remains as an important mainstay of our entertainment industry as any today.  The stars—the practitioners— of comedy are as familiar to all of us practically as are members of our own family: Billy Crystal, Bill Murray, Steve Martin, The Marx Brothers, Seinfeld, …

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10 Publishing Tips for Publishing Successfully …

10 Publishing Tips for Publishing Successfully …

 10 Tips for Publishing Success (especially if you have an MFA)
By Kathryn Brown Ramsperger

I was lucky enough to attend Hollins University, renowned for its MFA in creative writing (Masters in Fine Arts degree). My classmates became award-winning authors. I sat next to, and was taught by, Pulitzer Prize winners and Poet Laureates. I found my voice there through experimentation and objective, positive critique. However, when I received my degree, the pervading mentality was that writing …

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Book Contests – Why Bother Entering?

Book Contests – Why Bother Entering?

Ellen Reid has been a guest on the AuthorU-Your Guide to Book Publishing podcast and a supporter of AuthorU. In today’s blog, she answers the question, Why bother entering book contests?

So … you received an email or saw an ad about a book contest. What’s your first thought? For many authors it’s, “Can I win?” That question is likely followed by, “Why would I enter, anyway?”
The best answer to the question can be summed up …

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Making Your Reviews the Hard Lifting for Your Marketing Campaign By Carolyn Howard-Johnson.

Making Your Reviews the Hard Lifting for Your Marketing Campaign  By Carolyn Howard-Johnson.

Our guest blog is created by Carolyn Howard-Johnson. Always savvy in frugal promoting, push your book marketing as you get reviews with a twist.
 

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.
Authors rarely get the most from their reviews. Surprised? I think it’s because the idea of extending a review’s value doesn’t occur to …

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