This is hot and it puts Indie Authors in the catbird seat … Amazon came up with a program last month that pushes print books … the bonus is that your get the eBook at a deep discount.
Matchbook bundles the print book with the ebook. The customer they get a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon’s audiobook program.
Traditional publishers are doing something that sounds like, but …
With the onslaught of the “e” world … and yes, it is an onslaught; the overwhelming amount of “e” pollution has turned many off. “You’re an author … what type of an author are you? A real author … or who that just jabbers and tosses out anything and everything, without really thinking about content, much less the audience that it is meant for or who it really is?
Can you be a real author and …
Did you know that it’s Share a Sunset with Your Lover Month? … how fabulous is that!
… definitely don’t forget to attend the Author U-Tattered Cover event on Monday evening, July 23rd … http://authoru.org/tattered-cover.html
ALL profits go to support the fire-fighting efforts that so devastated major areas of Colorado in June and July. Come and out and let your educational/investment in your book dollars count. Tell your friends!
The Mansoons have hit Colorado …amazing thunder and rain storms this past week … If you are in Colorado and new to authoring and publishing, don’t forget to register for the August 18th Is There a Book In YOU? half-day program designed for the Eaglet—the newbie—to the authoring and publishing worlds. It’s only $47 and includes breakfast, workbook and a copy of Judith Briles’ book, Show Me About Book Publishing ($20 value). Early bird deadline …
Everywhere you turn, there is info via the Internet , on the bookshelf, via videos, and certainly from workshops. You would think that any beginning author would start with a quick search on the Internet to begin their quest. It would certainly reveal a plethora of information—how to do it; what not to do; publish your book for a few hundred bucks, become a best-seller; sell books by the boatloads—you name it, it’s out there.
Your Book Success Is Up to You … and ONLY You!
This week, I send three emails to three separate authors that I had shephered and agreed to co-publish their books about the lack of sales. Publishers don’t love the term, “lack of sales.” None of these authors should have got the “Wake up and smell the book roses … possible death toll bell” from me.
I hated writing them … I hated sending them.
And, I had …
Book Publishing Savvy Today:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …
You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …
Don’t you love it when authors actually take their own advice? Today, Author U has a special guest who will answer your questions about Book Blog Tours. Dana Lynn Smith has one put together for her latest book, Virtual Book Tour Magic. Her tour has been over the past two weeks.
Here’s why this book makes marketing sense for today’s author:
The author has a clear vision of her goal.
She responded immediately to any questions that I have …
is a Publishing Consultant/Professional … really?
Years ago, I was a financial planner … before financial
planning was a profession. Starting as stock broker with EF Hutton, I learned
that savvy investors did something besides buy and sell stocks and bonds. An
early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton
to start my own company, where I specialized in overall financial planning.
Then a national study was done on up-and-coming professions … and being a
Financial Planner …