Let’s face it, most authors scratch their heads when it comes to figuring out where they should be in the Amazon machine. Oh, they have a general idea … but how in the heck does one drill down into some of the odd-ball categories so frankly, they can own it. With the millions (yes millions) of books in the “e” world popping annual, claiming the top spot(s) in categories can push book sales. Doing …
Topic: eBook Power
This is hot and it puts Indie Authors in the catbird seat … Amazon came up with a program last month that pushes print books … the bonus is that your get the eBook at a deep discount.
Matchbook bundles the print book with the ebook. The customer they get a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon’s audiobook program.
Traditional publishers are doing something that sounds like, but …
Did you know that it’s Share a Sunset with Your Lover Month? … how fabulous is that!
… definitely don’t forget to attend the Author U-Tattered Cover event on Monday evening, July 23rd … http://authoru.org/tattered-cover.html
ALL profits go to support the fire-fighting efforts that so devastated major areas of Colorado in June and July. Come and out and let your educational/investment in your book dollars count. Tell your friends!
The Mansoons have hit Colorado …amazing thunder and rain storms this past week … If you are in Colorado and new to authoring and publishing, don’t forget to register for the August 18th Is There a Book In YOU? half-day program designed for the Eaglet—the newbie—to the authoring and publishing worlds. It’s only $47 and includes breakfast, workbook and a copy of Judith Briles’ book, Show Me About Book Publishing ($20 value). Early bird deadline …
Your Book Success Is Up to You … and ONLY You!
This week, I send three emails to three separate authors that I had shephered and agreed to co-publish their books about the lack of sales. Publishers don’t love the term, “lack of sales.” None of these authors should have got the “Wake up and smell the book roses … possible death toll bell” from me.
I hated writing them … I hated sending them.
And, I had …
Book Publishing Savvy Today:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …
You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …
is a Publishing Consultant/Professional … really?
Years ago, I was a financial planner … before financial
planning was a profession. Starting as stock broker with EF Hutton, I learned
that savvy investors did something besides buy and sell stocks and bonds. An
early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton
to start my own company, where I specialized in overall financial planning.
Then a national study was done on up-and-coming professions … and being a
Financial Planner …
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than firstname.lastname@example.org.
The typical, www.thenameofmybookisfantastic.com is too hard for …
Authors: You Don’t Have to Answer Every Question When Doing Media
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the back cover, yes; flaps, yes–their producer has supplied the questions that will come your way.
Or, they have their own agenda. What to do?
Your answer: Why take control, that’s what you do!
Remember growing up, you were …