Topic: Book Shepherd

Book Publishing: Virtual Book Blog Tours

Book Publishing: Virtual Book Blog Tours

Don’t you love it when authors actually take their own advice? Today, Author U has a special guest who will answer your questions about Book Blog Tours. Dana Lynn Smith has one put together for her latest book, Virtual Book Tour Magic. Her tour has been over the past two weeks.
Here’s why this book makes marketing sense for today’s author:

The author has a clear vision of her goal.
She responded immediately to any questions that I have …

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FREE Gifts with Snappy Sassy Salty … Official Book Launch is this Week!

FREE Gifts with Snappy Sassy Salty … Official Book Launch is this Week!

 Snappy Sassy Salty …
Official Book Launch!
July 21-24th
 
 
                                        It’s summer … It’s hot …
Could you use a pick-me-up?
A bit of inspiration or silliness?
How about something to chew on or get you unstuck?
How about your friends who are writing or already published?
In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that and more. It’s …

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Move Over Netflix … Here Comes Bookflix

Move Over Netflix … Here Comes Bookflix

The Buzz Arrives … Amazon’s Kindle Unlimited Lands!
Amazon has a new offering … the dust hasn’t settled but the buzz is flowing. You have heard of Netflix. This is Bookflix.

 
If you at think about using this program, here’s a HUGE caution: 
Indies would do well to avoid Kindle Unlimited for one simple reason:  it requires KDP Select exclusivity. For me, doing an exclusive means that there has to be a tremendous bonus, usually financial with it.  Smashwords’ CEO Mark Coker …

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Meet Publishing’s T-Rex …Publishing Predators Put You and Your Book at Risk

Meet Publishing’s T-Rex …Publishing Predators Put You and Your Book at Risk

What a tangled web they weave … the Publishing Predators are breeding, casting out their nets for naive authors-to-be, those who are looking for a book publishing bargain and don’t realize that they will end up in a boiler plate up sales operation; promising bestseller status and so much more.
It’s author beware, author beware, author beware.
Over the past three years, I’ve worked with several private clients and fielded numerous phone calls/emails from authors who …

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Please, Please … Ban Book Pollution

Please, Please … Ban Book Pollution

Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …

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Book Marketing Myth #2: Publicity Sells Tons of Books

Book Marketing Myth #2: Publicity Sells Tons of Books

Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!

If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone …

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Author Twitter Tweets for the Week of May 30th

Author Twitter Tweets for the Week of May 30th

Author smarts: Get the CDs and DVDs from the Author U 2013 Extravaganza … order yours today!     http://ncrsusa.com/cgi-bin/store/main-authoru.html 
 
The professional writer says, ‘It is almost certain that most of what I write will not resonate with most people who read it, but over time, I will gain an audience who trusts me to, at the very least, be interesting.’ ~ Seth Godin
  Today, Your Guide to Book Publishing will focus on all things that …

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Author Key Question: Who’s in Your Mind When You Write?

Author Key Question: Who’s in Your Mind When You Write?

 At the Author U Extravaganza, it was interesting to hear many authors stumble when asked three simple questions:

Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?

And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was …

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What “SomeOnes” Are In Your Author Circle?

What “SomeOnes” Are In Your Author Circle?

Authors need feedback, reality checks and plain old-fashion butt-kicking. And they need a little kindness. Few think about putting together an “official” type of board to serve in the feedback/reality check/butt-kicking honors. An Author Inner Circle … a type of Advisory Board.

Who Belongs in Your Inner Circle?
It’s time to create yours. The Author Inner Circle … trusted colleagues, pals, and always someone who has “been there, done that.” Most likely, it’s not going to be …

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Authors: Are You Emotionally Driven or Intentionally Driven?

Authors: Are You Emotionally Driven or Intentionally Driven?

Emotions and Intentions. They affect us all when it comes to the book.

Sharing with a publishing colleague that I’m always amazed that authors wait until the last minute to sign up for things. “Pay more later for the same thing that I could have gotten for less sooner,” is their operating model. Or, “I just can’t make up my mind what I want to do, to be.” Or, “I don’t like to, don’t want, to …

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