Topic: Book Shepherd

Book Marketing Myth #2: Publicity Sells Tons of Books

Book Marketing Myth #2: Publicity Sells Tons of Books

Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!

If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone …

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Author Twitter Tweets for the Week of May 30th

Author Twitter Tweets for the Week of May 30th

Author smarts: Get the CDs and DVDs from the Author U 2013 Extravaganza … order yours today!     http://ncrsusa.com/cgi-bin/store/main-authoru.html 
 
The professional writer says, ‘It is almost certain that most of what I write will not resonate with most people who read it, but over time, I will gain an audience who trusts me to, at the very least, be interesting.’ ~ Seth Godin
  Today, Your Guide to Book Publishing will focus on all things that …

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Author Key Question: Who’s in Your Mind When You Write?

Author Key Question: Who’s in Your Mind When You Write?

 At the Author U Extravaganza, it was interesting to hear many authors stumble when asked three simple questions:

Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?

And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was …

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What “SomeOnes” Are In Your Author Circle?

What “SomeOnes” Are In Your Author Circle?

Authors need feedback, reality checks and plain old-fashion butt-kicking. And they need a little kindness. Few think about putting together an “official” type of board to serve in the feedback/reality check/butt-kicking honors. An Author Inner Circle … a type of Advisory Board.

Who Belongs in Your Inner Circle?
It’s time to create yours. The Author Inner Circle … trusted colleagues, pals, and always someone who has “been there, done that.” Most likely, it’s not going to be …

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Authors: Are You Emotionally Driven or Intentionally Driven?

Authors: Are You Emotionally Driven or Intentionally Driven?

Emotions and Intentions. They affect us all when it comes to the book.

Sharing with a publishing colleague that I’m always amazed that authors wait until the last minute to sign up for things. “Pay more later for the same thing that I could have gotten for less sooner,” is their operating model. Or, “I just can’t make up my mind what I want to do, to be.” Or, “I don’t like to, don’t want, to …

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4th Annual Author U Extravaganza … Will You Be There?

4th Annual Author U Extravaganza … Will You Be There?

Author U will hold its 4th Annual Extravaganza May 2-4 at the Renaissance Denver Hotel. With 25 author and publishing experts speaking at workshops and 30 national Exhibitors, the Author U Extravaganza attendees will feast in information to expand their marketing, social media and publishing efforts. The question is: will YOU be there?
 Do You Have the Edge? Every Author Needs One!

Over THREE amazing days, you will be working with amazing book marketing strategists, publicists, Internet …

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Authors: How to Get Your LCCN (Library of Congress Number)

Authors: How to Get Your LCCN (Library of Congress Number)

                      Get Your LCCN
(Library of Congress Catalog Control Number)
 
One question that most authors don’t know to ask is, “How do I get the LCCN?” What’s a LCCN? Good question—it’s the Library of Congress number that shows that you exist, and the one that any library that you are pitching your book to wants to know you have.
The good news is that these are free …

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Authors: Make Up Your Mind

Authors: Make Up Your Mind

 
Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal for 2013.  Today is Make Up Your Mind Day … why not kick off 2013 the last day of 2012?

                       
For the 2013, make a decision to go forward or eliminate vs. the one that you …

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Top 10 Twitter Tweets for November 29th

Top 10 Twitter Tweets for November 29th

 
Today, Your Guide to Book Publishing will focus business strategies and blogging for authors. Tune in at 6 Eastern, 5 Central, 4 Mountain, 3 Pacific and for our out-of-the-country members and followers … you are going to have to do the clock crunching for your time zone. Remember—you can go to the AuthorU.org website, scroll down on the Home page and see the last five shows—just click and you are instantly there!
Here’s your Top Ten …

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Tis the season for Authors and Parties …

Tis the season for Authors and Parties …

Over the summer, one of my author friends shared her joy about a niece that had married. Then she added the hiccup—over 30 people had shown up for the sit down reception dinner that hadn’t RSVP’d. A huge snafu for those who had and a massive headache for the bride’s family … meaning mother. The word spread; friends of the bride’s mother quickly stepped in, giving up their dinner spots and dinner—all to the rude …

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