It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
To Become a MASTER … Authors Begin the Journey as a DUMMY
Are you dumb? Sheep on Dunce Hat
Throughout the year, my favorite Geek Girl, Kelly Johnson and I create a mini intensive on a specific topic … the goal is always to talk our small enclave of dummies to ace users over a three hour period of time. In the three years, we have delivered Tech Tool Boxes for the AuthorU community, the transition never …
Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal.
Make a decision to go forward or eliminate vs. the one that you have practiced—to do nothing.
Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the …
End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”
Working with authors every day, there are routine hiccups that …
Don’t you love it when authors actually take their own advice? In a blog that was published some time ago, Author U had a special guest featured within our blog. Dana Lynn Smith put together a Virtual Blog Tour for her book, Virtual Book Tour Magic. Let’s revisit the key elements. Virtual Blog Tours are quite common now … don’t bypass it in your book marketing plans.
Here’s why this book makes marketing sense for today’s author:
The author has …
Snappy Sassy Salty …
Official Book Launch!
It’s summer … It’s hot …
Could you use a pick-me-up? A bit of inspiration or silliness? How about something to chew on or get you unstuck? How about your friends who are writing or already published?
In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that …
The Buzz Arrives … Amazon’s Kindle Unlimited Lands!
Amazon has a new offering … the dust hasn’t settled but the buzz is flowing. You have heard of Netflix. This is Bookflix.
If you at think about using this program, here’s a HUGE caution:
Indies would do well to avoid Kindle Unlimited for one simple reason: it requires KDP Select exclusivity. For me, doing an exclusive means that there has to be a tremendous bonus, usually financial with it. Smashwords’ CEO Mark Coker …
What a tangled web they weave … the Publishing Predators are breeding, casting out their nets for naive authors-to-be, those who are looking for a book publishing bargain and don’t realize that they will end up in a boiler plate up sales operation; promising bestseller status and so much more.
It’s author beware, author beware, author beware.
Over the past three years, I’ve worked with several private clients and fielded numerous phone calls/emails from authors who …
Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …
Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!
If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone …