Topic: Book Publishing

Making Your Reviews the Hard Lifting for Your Marketing Campaign By Carolyn Howard-Johnson.

Making Your Reviews the Hard Lifting for Your Marketing Campaign  By Carolyn Howard-Johnson.

Our guest blog is created by Carolyn Howard-Johnson. Always savvy in frugal promoting, push your book marketing as you get reviews with a twist.
 

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.
Authors rarely get the most from their reviews. Surprised? I think it’s because the idea of extending a review’s value doesn’t occur to …

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Thanksgiving for Authors

Thanksgiving for Authors

This week is a favorite—little on the agenda—oh there’s football, family, and food. For me, I also dive into Macy’s Parade for the kid is me and the National Day Show, wondering “which one” will get the grand prize—I don’t own a dog now, but I love those sassy pooches as they parade around.

I’m grateful for the freedom we all have and often too assume .. Let AuthorU start with a thank you—we are grateful …

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Have You Matched UP Yet with Amazon?

Have You Matched UP Yet with Amazon?

Have You Matched UP Yet? Last month, it was the Happy Birthday month for Amazon’s creation of the Kindle / Book Matchbook program. On yesterday’s Author Mentoring Mondays, we had quite a discussion on the how-tos and why authors should take advantage of the free participation.

 

Let’s recap what the program does for you and your book …
Two years ago, Amazon quietly launched the Matchbook program. Designed to push print books … the bonus is that a …

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Don’t Diss Product Placement for Your Book!

Don’t Diss Product Placement for Your Book!

This week’s guest blog is by Carolyn Howard-Johnson. Carolyn gave an excellent presentation at the Extravaganza on frugal book marketing for little bucks.
A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things was as vital …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.

1. Before you start down audio-land, it’s wise to consult with someone who …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Twitter has long been a personal favorite of The Book Shepherds for reaching out and connecting with “like” … as in authors and writers. It’s quick and short, which is my personal style.

In that matter, here are several Twitter type tips for your weekend:

If your readers are outside of the ideal times, ignore them and post where and when they will see it.

Tweets last 15 seconds to many minutes depending on Follower’s followers. Suggest you post …

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Get Ready to Rock Your Book Sales

Get Ready to Rock Your Book Sales

Summer is gone. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. From Columbus Day to Halloween to Black whatever to Thanksgiving to Hanukkah to Christmas to fill in the ________. Before you think about the ice and cold of winter, how about heating up your book? What atmosphere you can you create around your book? A previous book? A forthcoming book? In other words … as 2016 winds …

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Author, Writing and Book Publishing Tips and Ahas

Author, Writing and Book Publishing Tips and Ahas

 

 
Rule the World Hands Free!
The TechSlinger … not sure if you would call this a “tip” or but what the heck … if you have a lot of gadgets and want to be “different”… this could be for you! www.techslinger.com
 
 
Need help with taglines and slogans?
Get ye to Slogan Slingers—the ultimate in quick and easy ways to get talented writers come to your aid. http://www.sloganslingers.com/  
 
 
Want to Speak?
 Looking for associations to take your message to? …

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EARN YOUR ‘WRITE’ TO SPEAK:  ADDING THE B.S. TO YOUR BOOK DREAMS (Best -Seller)  

EARN YOUR ‘WRITE’ TO SPEAK:  ADDING THE B.S. TO YOUR BOOK DREAMS (Best -Seller)   

Susan RoAne will speak Friday morning September 16th at the AuthorU Extravaganza.

Susan RoAne is the best-selling author of the classic Silver Anniversary of HOW TO WORK A ROOM, The SECRETS OF SAVVY NETWORKING, WHAT DO I SAY NEXT?, FACE TO FACE,  and three other books. She has sold over a million books worldwide in 13 countries and was #1 on Book of the Month Club’s bestseller list (and the San Francisco Bay Area Bestseller list). She is …

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