This week’s guest blog is by Carolyn Howard-Johnson. Carolyn gave an excellent presentation at the Extravaganza on frugal book marketing for little bucks.
A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things was as vital …
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.
1. Before you start down audio-land, it’s wise to consult with someone who …
Twitter has long been a personal favorite of The Book Shepherds for reaching out and connecting with “like” … as in authors and writers. It’s quick and short, which is my personal style.
In that matter, here are several Twitter type tips for your weekend:
If your readers are outside of the ideal times, ignore them and post where and when they will see it.
Tweets last 15 seconds to many minutes depending on Follower’s followers. Suggest you post …
Summer is gone. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. From Columbus Day to Halloween to Black whatever to Thanksgiving to Hanukkah to Christmas to fill in the ________. Before you think about the ice and cold of winter, how about heating up your book? What atmosphere you can you create around your book? A previous book? A forthcoming book? In other words … as 2016 winds …
Rule the World Hands Free!
The TechSlinger … not sure if you would call this a “tip” or but what the heck … if you have a lot of gadgets and want to be “different”… this could be for you! www.techslinger.com
Need help with taglines and slogans?
Get ye to Slogan Slingers—the ultimate in quick and easy ways to get talented writers come to your aid. http://www.sloganslingers.com/
Want to Speak?
Looking for associations to take your message to? …
Mobile, digital, social, online shopping – whether we like it or not, the new word-of-mouth involves computers. They translate our recommendations and drive online discoverability of our content. They have their own language – metadata – and it’s much more nuanced than you might think. It defines how authors and their books are described, presented and discovered by readers. It’s time to learn this language and make it work for you and your brand.
While books can’t sell themselves, …
Susan RoAne will speak Friday morning September 16th at the AuthorU Extravaganza.
Susan RoAne is the best-selling author of the classic Silver Anniversary of HOW TO WORK A ROOM, The SECRETS OF SAVVY NETWORKING, WHAT DO I SAY NEXT?, FACE TO FACE, and three other books. She has sold over a million books worldwide in 13 countries and was #1 on Book of the Month Club’s bestseller list (and the San Francisco Bay Area Bestseller list). She is …
Susan RoAne is the leading expert in how to connect with anyone in any room at a time. It’s what every author needs to know and do to succeed in selling and marketing books. Get ready to learn from the pro at the Extravaganza.
People who produce, sell books and people who buy books, the better positioned we are as authors to build essential long-term relationships.
Being a Talk Target—someone who makes other people feel like brilliant …
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered.
So what do you do? Take your chance on a press releases or on a pitch?
The decision …