Topic: Book Publishing

When to use a press release and when to deliver a pitch

When to use a press release and when to deliver a pitch

Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release 

As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …

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The pros and cons of press releases vs. pitches

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered. 
So what do you do? Take your chance on a press releases or on a pitch?
The decision …

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25 Reasons Why You Should Be at the EXTRAVAGANZA

25 Reasons Why You Should Be at the EXTRAVAGANZA

AuthorU Extravaganza – September 15-17, 2016
Get Discounted Rate for DWPC Members

Start Date: July 27, 2016End Date: September 15 – 17, 2016Location: Renaissance Denver Stapleton Hotel, Denver CO Contact Information: AuthorU.org – 720-588-9838 – info@AuthorU.orgRegistration: General Registration
Authors and Indie Publishers have questions. The annual AuthorU Extravaganza September 15-17, 2016 in Denver, CO has the answers … 25 expert speakers including Joel Friedlander, Judith Briles, Amy Collins, Robin Cutler, Joan Stewart, Daniel Hall, David Dunham, Susan RoAne, Matthew …

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How to Handle Book Bigotry & Self Published Bias

How to Handle Book Bigotry & Self Published Bias

AuthorU looks forward to having Carolyn Howard Johnson at the Extravaganza in September. Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about “book bigotry” — oh yes, it’s out there!

I thought I would share an early draft from my coming book in the How To Do It Frugally series of books for writers titled How To Get Great Reviews Frugally and …

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Learn How to Write an Author Press Release Quickly and Easily!

Learn How to Write an Author Press Release Quickly and Easily!

When it comes to gathering publicity for yourself and your book, I have two big questions for you:

Do you sometimes feel absolutely clueless as to what goes in a press release … and for that matter, why you should care?
Do you know what’s the difference between authors who write timely, helpful press releases for their books and other news events, and authors who don’t?

And drumroll … how about these answers: 

Thousands of dollars in free publicity.
Top …

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Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Today is the 4th of July … a huge day in America. For Authors and Writers globally, join in our celebration of the FREEDOM of your words. The liberation for you as the writer … and the freedom that your readers savor for hope, encouragement and inspiration.

A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop …

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Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Bublish is the world’s first complete publishing system with integrated branding, marketing and discoverability features. The platform has award-winning tools to help authors write, publish, promote, sell and track their work—all from a single dashboard.

Here’s what Bublish helps you do as an author:

Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. …

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Don’t Miss Webinar: 30 Best Book Publishing for Authors

Don’t Miss Webinar: 30 Best Book Publishing for Authors

 
Imagine how much smarter you’d be if you could get six of the top book publishing experts in one room for 90 minutes, and hear their best tips on how to publish, market, distribute and publicize your book online and offline.
Now, you can. Virtually. And it’s free. That is, if you act now and get registered for the awesome free webinar that I along with five other publishing superstars have planned for you today.
You’re invited …

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7 Tips to Get Book Endorsements

7 Tips to Get Book Endorsements

Endorsements …
Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
 Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …

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Do You Quack About Your Book … or Just Peep Here and There When You Have NEWS?

Do You Quack About Your Book … or Just Peep Here and There When You Have NEWS?

As summer unfolds, many authors who entered their books in award competitions this year have gotten news and have been honored this season as of this writing. —some are Finalists; some are Winners; some get a Gold, Silver or Bronze; and some are Finalists in the IndieFab Awards.  Congratulations to Kim Curtis – Money Secrets; Richard Rieman – The Author’s Guide to AudioBook Creation; Pat Morgan – The Concrete Killing Fields; Jo Kairys – I …

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