Woot … you’ve got your book—congrats for sure.
You are now a “published” author; some sales are coming in; you are promoting it in every channel you can think of, and then an online OMG moment hits. It may be a not-so “Yo-Ho-Ho” time for you and your book. You’ve done an online search and discovered that your book is being sold by someone(s)o you have never heard of—someone(s) you never engaged in selling your book. …
Our guest blog is by member Andi Phillips who first learned about Paper.li at Judith Briles Book Publishing Unplugged. It’s a terrific process of curating “like” expertise and producing a weekly or daily newspaper—takes about an hour … and once you are done … you-are-done! Become a subscriber of mine: http://paper.li/e-1437000336
Make your own paper … Judith
At #AuthorU, I recently learned about a new tool called Paper.li, which creates a web newspaper and e-mail newsletter with …
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered.
So what do you do? Take your chance on a press releases or on a pitch?
The decision …
Oh-Oh … Avoid the Amazon Warning and Possible Slap Down for a Crappy Book
Amazon has been the self and indie publisher’s best friend. If you’ve got a book, Amazon will be a primary portal to sell it. Amazon also sells 70 percent of eBooks. Because of the ease of getting on Amazon, there are plenty of crappy books available. In January of 2016, Amazon announced that it will slap Warning labels on poorly edited books …
Book Shepherd Client Barbara Sternberg is Being Honored!
It trills … I mean THRILLS me … when one of my authors hits the HOME RUN. The latest is Barbara Sternberg with her wonderful book: Anne Evans-A Pioneer in Colorado’s Cultural History. First, Barbara wrote this as she kissed the big 90! Second, it’s won many book awards. Third, FINALLY, Anne Evans is being recognized throughout Colorado for the many achievements that her path generated – literally …
It’s the New Year … and there is no better time than to start a new, critical habit or fine-tune one that you are doing that is essential to author and book success: the ability to create awesome HEADLINES.
Yes, Headlines count … whether it’s the phrase that an On-Air personality uses or something in print … headlines count. The question is: are you using them? Your headline is the first thing anyone sees or hears.
Position Yourself as the Expert for Media
Happy Christmas to all! I love it when my colleagues share tidbits that can help authors to move forward in book and author success. The Publicity Hound, Joan Stewart reminds all of three essential things to do to “hook” the media.
1. Get on the phone early. Not only should you pitch your story, news via email to the newsroom or outlet … get on the phone. Talk to a …
Are You VISIBLE? Get your planning in gear with 2 hot tips from the Publicity Hound, Joan Stewart:
1. Use 2016 Editorial Calendars
Get a jump start on next year’s publicity campaign by collecting 2016 editorial calendars of publications, blogs and websites where you want publicity.
Editorial calendars list the topics that will be featured in a specific issue, week or month, and have deadlines for advertising and editorial.
Newspapers and magazines use them, mostly for the benefit of …
Yowsa … AuthorU.org has an extraordinary BookCamp popping next weekend, Saturday the 15th … it’s our end of the year gift to you.
How to Create Killer Book Publicity that Sells Books Far Beyond Your Launch on a Shoestring Budget
SO … here’s the BIG question … Would you like to create killer, knock the socks off, book publicity that reaches far beyond any launch you envisioned … even on a teeny tiny shoe string budget? And your …