Everywhere you turn, there is info via the Internet , on the bookshelf, via videos, and certainly from workshops. Info that tells you want to do with your publishing efforts; what not to do.
You would think that any beginning author would start with a quick search on the Internet to begin their quest–a quest that would identify common snafus and traps that newbie authors fall into. It would certainly reveal a plethora of information—how to do it; …
Why, oh why, do self-published authors insist on creating mediocre book covers? At a recent publishing conference, I talked with a gaggle of newly published authors. As proud as a new Dad or Mom, they put their treasure in my hands. Too many times, the cover was poorly designed, didn’t relate to the book topic and was third-rate at best.
Authors: Should You Sell Your Next Book to a Publisher?
Recently, I responded to a query from an author who wanted to transition from self-publishing to traditional publishing. She had successfully sold 60,000 books on her own. The first words out of my mouth were, “Why would you want to do that?”
And then …
I’m lucky. I’m passionate about what I do when working with authors and their books and about the books that I write. When authors attend my various Publishing and Speaking Salons, they know what they are writing or want to speak about. They come with enthusiasm … and passion. And many show up a bit overwhelmed with the whole process.
It’s their passion that fuels their engines and enables them to work one more hour, take …
For social media and social media posting, the key question is: What is the best time to post to social media? The answer: know your target audience and know your time zones. Adjust accordingly.
While the optimal time to update your Twitter or Google+ is included per a variety of resources, your audience may have a different optimal time. It means you need to know—one of the Author U members has a huge LinkedIn and Twitter …
Are You Someone’s Cash Cow?
Starting down the publishing path takes money—don’t let anyone … anyone … tell you that it doesn’t. Sure, there are ways to create a book and publish it for minimal dollars. And, it usually looks like it.
The lease expensive way to get into the publishing game is via the eBook route or the minimalist version that Amazon’s Create Space offers. It’s getting your toe in the water and a way to …
Book Publishing Savvy Today:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …
Book Awards List …
Which Book Awards Are for You?
It’s a new year … and thoughts of book awards get an author’s attention quickly … are they worth the entry fee? Which do you submit to? And what do you do if your book is recognized … besides telling all your friends?
Can book awards make a difference? Yes, if they are the right ones—that’s why Author U has cherry-picked the ones that are recommended for …
Book Publishing … Goodbye 2011 and Hello 2012
The decorations are down, dishes put away and guests departed. It’s time to get back to the author’s work with new passion, a vision that has possibly been tweaked over the Holidays and a commitment that this is the year. Your year.
Starting a book is a major event. Continuing the journey deserves a tap dance or two. Launching it is a firework celebration.
As The Book Shepherd, my goal …
You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …