Topic: Book Prep Work

Best Times for Twitter, Facebook, Google+, LinkedIn, Pinterest … Oh My!

Best Times for Twitter, Facebook, Google+, LinkedIn, Pinterest … Oh My!

For social media and social media posting, the key question is: What is the best time to post to social media?  The answer: know your target audience and know your time zones. Adjust accordingly.   

While the optimal time to update your Twitter or Google+ is included per a variety of resources, your audience may have a different optimal time. It means you need to know—one of the Author U members has a huge LinkedIn and Twitter …

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One-Track Marketing Doesn’t Create an Author Tipping Point

One-Track Marketing Doesn’t Create an Author Tipping Point

A recent reader of the Author U blog emailed about her strategy for marketing her book. She was an alumnus of a university with a few hundred thousand graduates and 15,000 current student body. Getting a review in the alumni magazine was her game plan. Assuming it was positive, that, she felt, would spread the “get this book” word.
Other forms of marketing would be bypassed. She didn’t want to put her time or energy into …

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Author You … Are You Someone’s Cash Cow?

Author You …                                                              Are You Someone’s Cash Cow?

Are You Someone’s Cash Cow?
 
Starting down the publishing path takes money—don’t let anyone … anyone … tell you that it doesn’t. Sure, there are ways to create a book and publish it for minimal dollars. And, it usually looks like it.
The lease expensive way to get into the publishing game is via the eBook route or the minimalist version that Amazon’s Create Space offers. It’s getting your toe in the water and a way to …

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10 Blunders Guaranteed to Crush Your Publishing Efforts … Part I

10 Blunders Guaranteed to Crush Your Publishing Efforts … Part I

Everywhere you turn, there is info via the Internet , on the bookshelf,  via videos,  and certainly from workshops. You would think that any beginning author would start with a quick search on the Internet to begin their quest. It would certainly reveal a plethora of information—how to do it; what not to do; publish your book for a few hundred bucks, become a best-seller; sell books by the boatloads—you name it, it’s out there.

Yet, …

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Where Do Your Book Sales Come From? Are You Findable?

Where Do Your Book Sales Come From? Are You Findable?

Book Publishing Savvy Today:
 
Do You Know Where Your Book Sales Come From?
       Do You Know Where Your Clients Come From?
              Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …

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Book Publishing … Which Book Award Contests Merit Your Attention?

Book Publishing … Which Book Award Contests Merit Your Attention?

Book Awards List …
Which Book Awards Are for You?
It’s a new year … and thoughts of book awards get an author’s attention quickly … are they worth the entry fee? Which do you submit to? And what do you do if your book is recognized … besides telling all your friends?
Can book awards make a difference? Yes, if they are the right ones—that’s why Author U has cherry-picked the ones that are recommended for …

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Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012
The decorations are down, dishes put away and guests departed. It’s time to get back to the author’s work with new passion, a vision that has possibly been tweaked over the Holidays and a commitment that this is the year. Your year.
Starting a book is a major event. Continuing the journey deserves a tap dance or two. Launching it is a firework celebration.
As The Book Shepherd, my goal …

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Book Publishing — 4 Factors to ID Your Path

Book Publishing — 4 Factors to ID Your Path

Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.
Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.
Control—if you …

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Book Marketing and Selling: The Web is the Author’s Best Friend …

Book Marketing and Selling: The Web is the Author’s Best Friend …

You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …

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Book Publishing: Eat, Prey & Kind of Love …

Book Publishing: Eat, Prey & Kind of Love …

Eat, Prey & Kind of Love …
First of all, I have to tell you . . . I did not like Elizabeth Gilbert’s book, Eat, Pray, Love. Oh, there’s no question that the author is talented. It’s well written—about a married women who doesn’t want to be married. She’s got to do a re-direct on her life to find herself, so she’s taking a year off and schmoozing, speaking Italian and eating in Italy, praying …

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