This week’s guest blog is by Carolyn Howard-Johnson. Carolyn gave an excellent presentation at the Extravaganza on frugal book marketing for little bucks.
A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things was as vital …
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.
1. Before you start down audio-land, it’s wise to consult with someone who …
Twitter has long been a personal favorite of The Book Shepherds for reaching out and connecting with “like” … as in authors and writers. It’s quick and short, which is my personal style.
In that matter, here are several Twitter type tips for your weekend:
If your readers are outside of the ideal times, ignore them and post where and when they will see it.
Tweets last 15 seconds to many minutes depending on Follower’s followers. Suggest you post …
Summer is gone. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. From Columbus Day to Halloween to Black whatever to Thanksgiving to Hanukkah to Christmas to fill in the ________. Before you think about the ice and cold of winter, how about heating up your book? What atmosphere you can you create around your book? A previous book? A forthcoming book? In other words … as 2016 winds …
Are you that author who regularly shouts “buy my book” on Twitter and Facebook? If this is your idea of book promotion, you need to get comfortable with the fact that your personal brand is “salesperson.” That’s fine if your books are about how to sell things, but a terrible fit if you write novels.
Authors are often uncomfortable with the idea of personal branding. Yet, by being part of the social conversation, most are creating …
Mobile, digital, social, online shopping – whether we like it or not, the new word-of-mouth involves computers. They translate our recommendations and drive online discoverability of our content. They have their own language – metadata – and it’s much more nuanced than you might think. It defines how authors and their books are described, presented and discovered by readers. It’s time to learn this language and make it work for you and your brand.
While books can’t sell themselves, …
Susan RoAne will speak Friday morning September 16th at the AuthorU Extravaganza.
Susan RoAne is the best-selling author of the classic Silver Anniversary of HOW TO WORK A ROOM, The SECRETS OF SAVVY NETWORKING, WHAT DO I SAY NEXT?, FACE TO FACE, and three other books. She has sold over a million books worldwide in 13 countries and was #1 on Book of the Month Club’s bestseller list (and the San Francisco Bay Area Bestseller list). She is …
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered.
So what do you do? Take your chance on a press releases or on a pitch?
The decision …
Are you Ready to Learn the Critical Steps on How to Print a Book in Today’s Publishing Market? Have you ever wondered what does it take to manufacturer a book?
Lucky you … we’ve got the answers in today’s guest blog. Total Printing Systems has put together a terrific seven-part video series to gain insight into the book printing process.
Each video will take an in-depth look into the various steps it takes to manufacture a book as well …