Topic: Book Marketing

Author Power: The Secret to Author SMARTs Is Being DUMB

Author Power:  The Secret to Author SMARTs Is Being DUMB

To Become a MASTER … Authors Begin the Journey as a DUMMY
Are you dumb? Sheep on Dunce Hat
 
Throughout the year, my favorite Geek Girl, Kelly Johnson and I create a mini intensive on a specific topic … the goal is always to talk our small enclave of dummies to ace users over a three hour period of time. In the three years, we have delivered Tech Tool Boxes for the AuthorU community, the transition never …

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Don’t Be a Screwed Up, Misguided, Resistant Author at Work

Don’t Be a Screwed Up, Misguided, Resistant Author at Work

Holy Moley … I just got off the phone with one of the many trust publishing service providers I work with and refer clients to. This time, I was the listener to my colleague’s rant—she was exhausted in working with a particular client … on that always had the “but” in her vocabulary, ready to flow at a moment’s wink. Repeated phone and Skype calls asking the same questions over and over. When the solution/response …

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2016 Tech Toolboxes: Blogs, Pinterest, Media Pages, Technology

2016 Tech Toolboxes: Blogs, Pinterest, Media Pages, Technology

Kick off your planning for this NEW YEAR by participating in AuthorU’s unique Tech Toolboxes.

As a GOLD or BESTSELLER member of AuthorU, you have the ability to attend the monthly Tech Toolboxes. Designed for in-person or remote participation, they are limited in size to 8 participants so that each AuthorU member experiences one-on-one coachingthroughout the three-hour session. Both Kelly Johnson and Judith Briles are your guides.
 
The first four months of this year will focus on …

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Author Writing, Book Marketing, Publishing Tips January 01

Author Writing, Book Marketing, Publishing Tips January 01

It’s the New Year … and there is no better time than to start a new, critical habit or fine-tune one that you are doing that is essential to author and book success: the ability to create awesome HEADLINES.

Yes, Headlines count … whether it’s the phrase that an On-Air personality uses or something in print … headlines count. The question is: are you using them? Your  headline is the first thing anyone sees or hears.
 
1.     …

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Author, Writing, Book Marketing Tips December 18

Author, Writing, Book Marketing Tips December 18

 
Are You VISIBLE? Get your planning in gear with 2 hot tips from the Publicity Hound, Joan Stewart:
 
1. Use 2016 Editorial Calendars

Get a jump start on next year’s publicity campaign by collecting 2016 editorial calendars of publications, blogs and websites where you want publicity.
Editorial calendars list the topics that will be featured in a specific issue, week or month, and have deadlines for advertising and editorial. 
Newspapers and magazines use them, mostly for the benefit of …

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Time is Running Out to Register for Book Awards

Time is Running Out to Register for Book Awards

 WOWSA … several annual Book Awards have deadlines NOW …
Why should you bother … let me count the ways. Book Awards get the attention of readers, librarians, book stores … and yes, the media. Post it on your website, your social media connections—with a link to where it can be bought. It’s shout-out time.
And, when you get one, you should create a press release and let the world – or at least your local area …

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5 Hot Tips for Self-Publishing and Indie Authors during the Holidays

5 Hot Tips for Self-Publishing and Indie Authors  during the Holidays

Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play …

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The Author’s Tweak

The Author’s Tweak

Authors should always have the final say; the final pass through; the final anything on their books. The question though is: what is the final-final? When is that final tweak really the final-final … or is it just another “tweak” in the author letting go? This “tweak” is the direct opposite of the RTP syndrome—the rush to publish wiz who pushes through without giving any thought for one more read, another set of eyes to …

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How to Avoid the Fizzle and Flopping of Author Land

How to Avoid the Fizzle and Flopping of Author Land

As an author, you don’t have on your goal list to know be NOT successful. None do … yet the norm is that most “fizzle and flop”–never reaching their expectations, their sales, their impact … slowing evaporating and totally exhausted from their efforts
To avoid the Fizzle and Flop default, ask yourself one question … just one:  What does success look like to you … as an author … for your book?
Is it huge book …

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Author Writing, Book Marketing, Publishing Tips November 13

Author Writing, Book Marketing, Publishing Tips November 13

 
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.

1. Before you start down audio-land, it’s wise to consult with someone who …

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