Topic: Book Marketing

Book Launch Day is Approaching … Are You Ready?

Book Launch Day is Approaching … Are You Ready?

Plenty of authors have winter and spring books that are now at printers. AuthorU’s question is: what are you going to do to launch your book?
 
In fact, there are more questions. What did you do before you sent it to the printer? What was your prep work for your book day? Are you planning an all out blitz to the world? Or are you doing one with mini-steps? Or, is it possible that you …

Read More

ISBN 101 for Authors … EVERY Book Needs One!

ISBN 101 for Authors … EVERY Book Needs One!

One of the fastest ways to tell if a book is “self-published” is the tell-tale missing ISBN. The International Standard Book Number … a number that will start with “978” … the code for books that is needed for ordering and identification that is followed by another ten digits. ISBN 101 is all about What you need to know about International Standard Book Numbers and why you should use them.

Let’s start with: What is an ISBN?ISBN …

Read More

Sell Your Books at the 2015 Colorado Country Gift Show in November

Sell Your Books at the 2015 Colorado Country Gift Show in November

Get Ready for 2015 Holiday Selling and Shopping!

 
The AuthorU Board has decided to transition from the Jr. League Holiday selling format used a few years ago to the larger Colorado Country Christmas Mart that will roll out in early November this year.  This means you will have the possibility of exposing your book to 25,000 potential buyers who are there to buy … something.   Interested? Read on …
The location will be at the Denver Merchandise Mart on November 6-8. The first …

Read More

AuthorU Extravaganza Wowie!

AuthorU Extravaganza Wowie!

A standing ovation to the speakers and attendees at the May 7-9 Extravaganza. It’s not an everyday thing in the meeting planning world where High Fives were flying for the Speakers, the Program, the Food and the Hotel. But that’s exactly what the evals said.
On Thursday, the Eagles and Eaglets were off to a brisk start. Attendees were mesmerized by Mara Purl’s program that wove fiction and nonfiction narratives; by Bill Van Orsdel deep dive into …

Read More

Top Ten Twitter Tweets of April 02

Top Ten Twitter Tweets of April 02

It’s Thursday at


AUTHOR PHOTOS Award winning author photographer Ashlee Bratton will have her lenses ready to focus on up to 20 attendees for personalized Author Portraits. There’s magic in her eyes as she creates photos for your books, blogs
 
… anywhere. The cost is only $250 per session. You get a CD to use anytime, anywhere. Call 303-885-2207 to book your slot now!

 
John Kremer will be at the Extravaganza … Awesome Book Marketing Using Pinterest … …

Read More

5 Critical AuthorU Extravaganza Deadlines NOW for Authors

5 Critical AuthorU Extravaganza Deadlines NOW for Authors

 
The AuthorU Extravaganza Deadlines are coming fast.

1  TOMORROW, March 31st is the last day to take advantage of Early Bird pricing for the AuthorU Extravaganza May 7-9. Save $$$. Register and use the promo code AU2015 to save an extra $100. Book you spot at the AuthorU Extravaganza.
2   STAYING at the hotel is author smart. Our block will go away in two weeks. Thursday and Friday are long days–stay there … driving back and forth from home …

Read More

Google Smackdown Coming-Is Your Website Mobile Friendly?

Google Smackdown Coming-Is Your Website Mobile Friendly?

Jeeze Louise … you work hard to create a website, make it user friendly, add content so there is no stagnate factor and now Google is doing the Google Dance again. And it’s all about your cell phone–that mobile device that goes with you everywhere.
Yes, we know that people are all over their mobile devices. They talk to other people with them; they play with them; they eat with them; some even sleep with them.

Now …

Read More

Why I Didn’t Sign Up Yet for the AuthorU Extravaganza?

Why I Didn’t Sign Up Yet for the AuthorU Extravaganza?

 Why I Haven’t Sign Up Yet for the AuthorU Extravaganza … Stop the Book Insanity

 
Authors sometimes don’t want to hear what works in creating a successful book publishing effort—an effort that includes the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that …

Read More

Remainder Book Outlets and Sites for Authors and Indie Publishers

Remainder Book Outlets and Sites for Authors and Indie Publishers

There comes a time when books are put out to a pasture of some sorts. 
Remaindered is the term that is the most frequently used. 
 
 
Some refer to remaindered books as printed books that are no longer selling well and whose remaining unsold copies are being liquidated by the publisher at greatly reduced prices. True from the traditional publishing standpoint. BUT, it could also mean that as an indie publisher/author–you need more room in your storage; your work …

Read More

Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.