Topic: Book Marketing

15 Reasons Why Books Are THE Best Gift for Last Minute Shoppers!

15 Reasons Why Books Are THE Best Gift for Last Minute Shoppers!

 
AuthorU.org started in Denver, Colorado via a Meetup.com group just five years ago. It’s evolved to include members in many states and even a few outside of the United States. One of the “hot” newish places to hang out, plan an event (I’m doing a two-parter on Publishing Ins and Outs February 1st and 8th next year), schmooze with authors, have a glass of vivo, ETC., is the BookBar in Denver. This is the time …

Read More

5 Hot Tips for Self-Publishing and Indie Authors during the Holidays

5 Hot Tips for Self-Publishing and Indie Authors  during the Holidays

Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play with …

Read More

Author Key Question: Who’s in Your Mind When You Write?

Author Key Question: Who’s in Your Mind When You Write?

It was interesting to hear many authors stumble when asked three simple questions:

Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?

 
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …

Read More

7 Tips to Get Book Endorsements

7 Tips to Get Book Endorsements

Endorsements … Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
 Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …

Read More

Book Sales … Book Success is …

Book Sales … Book Success is …

And the ANSWER is … It’s the Marketing, Stupid …
Frankie Valli’s Oh What a Night came ran through my mind in October as I completed one of my radio shows for Author U-Your Guide to Book Publishing and headed out of the office for dinner and a check-in with one of my favorite TV shows that evening. My guest was Aliza Sherman, co-author of Social Media Engagement for Dummies.

Listenership had been steadily building this past …

Read More

Get ready for the Author U Circles Member Only Coaching

Get ready for the Author U Circles Member Only Coaching

Author U Circles Are Here!***
We launched Author U Circles at our last live event in Colorado in October, and they were tremendously successful. As in we had to stop the chatter! Now we are bringing them online via your phone, anywhere you are as an Author U member benefit.  The Author U Circles are exclusively for paid up AuthorU.org members—no guests allowed. Not a member? … join here: AuthorU.org
 
What’s the value? … Priceless!
✓ How about not paying for …

Read More

Authors: Make Up Your Mind

Authors: Make Up Your Mind

Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal. 

                       
Make a decision to go forward or eliminate vs. the one that you have practiced—to do nothing.
Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the …

Read More

Authors … What’s in Your Vision Wallet?

Authors … What’s in Your Vision Wallet?

When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?

For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …

Read More

Top Ten Twitter Tweets of September 11

Top Ten Twitter Tweets of September 11

 It’s Thursday at …


Today
Author U – Your Guide to Book Publishing will focus on a variety for common hiccups that new authors get into. Judith Briles is going solo today the second part of Author and Publishing Timelines. What you need (should know) 12 months from publication of your book, then moving it up month by month. Last week, Judith and Jake Williams, illustrator, author, charicature creator dove into the creativity process —you don’t want …

Read More

What To Do Next for Your Next, Next Move After You Have Book In Hand?

What To Do Next for Your Next, Next Move After You Have Book In Hand?

… Speak About and Market It, Of Course!

 
When the book deliver euphoria wears off, every author has the gaze in the belly button moment … what do I do next?
Two quick responses:
1     Market, Market, Market. Eighty percent of your time will now be directed to this single word. 2     Speak, Speak, Speak. You will enjoy the reprints, not to mention the book sales.
I am a firm believer that speaking is …

Read More