Topic: Book Marketing

Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.

1. Before you start down audio-land, it’s wise to consult with someone who …

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Footnote and Endnote Mania … Do You or Don’t You in Writing?

Footnote and Endnote Mania … Do You or Don’t You in Writing?

In Your Writing, Do You Use Footnotes, Endnotes or No Notes?
Footnotes and endnotes are used in printed documents to explain, comment on, or provide references for text in a document. You might use footnotes for detailed comments and endnotes for citation of sources. The Reference tab in your Word document will be your source for both Footnotes and Endnotes. You also will have the ability to ID what type of numbering format you want.

 
I repeatedly …

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Turning the Author’s Table

Turning the Author’s Table

Every few weeks, hubby John and I get together with another couple—it’s our dinner and a movie night. Sometimes it’s a movie; others, it’s a TV series. Last week, we dove into Netflix’s House of Cards fourth season with Kevin Spacey and Robin Penn. I’m a fan from the get-go and was mesmerized by the BBC series that surfaced in 1990 that starred Ian Richardson. As I watched the first five episodes, I viewed scenes …

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Why Goal Setting for Your Book is the NEW Black!

Why Goal Setting for Your Book is the NEW Black!

What better time than the first quarter of the year to get out the author and book crystal ball, shake it up, and gaze into it. What worked last year? What didn’t? If you have the magic wand, what would you like this year to do for you … for your book?

 
Whatever it is … you need a plan. For You. Your Book. Your Publishing.
No author plans to fail; what they do is fail to …

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Self-Published Authors Beware: Will Your Book Be Hit with an Amazon Slapdown?

Self-Published Authors Beware: Will Your Book Be Hit with an Amazon Slapdown?

Oh-Oh … Avoid the Amazon Warning and Possible Slap Down for a Crappy Book
Amazon has been the self and indie publisher’s best friend. If you’ve got a book, Amazon will be a primary portal to sell it. Amazon also sells 70 percent of eBooks. Because of the ease of getting on Amazon, there are plenty of crappy books available. In January of 2016, Amazon announced that it will slap Warning labels on poorly edited books …

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Author Power: The Secret to Author SMARTs Is Being DUMB

Author Power:  The Secret to Author SMARTs Is Being DUMB

To Become a MASTER … Authors Begin the Journey as a DUMMY
Are you dumb? Sheep on Dunce Hat
 
Throughout the year, my favorite Geek Girl, Kelly Johnson and I create a mini intensive on a specific topic … the goal is always to talk our small enclave of dummies to ace users over a three hour period of time. In the three years, we have delivered Tech Tool Boxes for the AuthorU community, the transition never …

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Don’t Be a Screwed Up, Misguided, Resistant Author at Work

Don’t Be a Screwed Up, Misguided, Resistant Author at Work

Holy Moley … I just got off the phone with one of the many trust publishing service providers I work with and refer clients to. This time, I was the listener to my colleague’s rant—she was exhausted in working with a particular client … on that always had the “but” in her vocabulary, ready to flow at a moment’s wink. Repeated phone and Skype calls asking the same questions over and over. When the solution/response …

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2016 Tech Toolboxes: Blogs, Pinterest, Media Pages, Technology

2016 Tech Toolboxes: Blogs, Pinterest, Media Pages, Technology

Kick off your planning for this NEW YEAR by participating in AuthorU’s unique Tech Toolboxes.

As a GOLD or BESTSELLER member of AuthorU, you have the ability to attend the monthly Tech Toolboxes. Designed for in-person or remote participation, they are limited in size to 8 participants so that each AuthorU member experiences one-on-one coachingthroughout the three-hour session. Both Kelly Johnson and Judith Briles are your guides.
 
The first four months of this year will focus on …

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Author Writing, Book Marketing, Publishing Tips January 01

Author Writing, Book Marketing, Publishing Tips January 01

It’s the New Year … and there is no better time than to start a new, critical habit or fine-tune one that you are doing that is essential to author and book success: the ability to create awesome HEADLINES.

Yes, Headlines count … whether it’s the phrase that an On-Air personality uses or something in print … headlines count. The question is: are you using them? Your  headline is the first thing anyone sees or hears.
 
1.     …

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Author, Writing, Book Marketing Tips December 18

Author, Writing, Book Marketing Tips December 18

 
Are You VISIBLE? Get your planning in gear with 2 hot tips from the Publicity Hound, Joan Stewart:
 
1. Use 2016 Editorial Calendars

Get a jump start on next year’s publicity campaign by collecting 2016 editorial calendars of publications, blogs and websites where you want publicity.
Editorial calendars list the topics that will be featured in a specific issue, week or month, and have deadlines for advertising and editorial. 
Newspapers and magazines use them, mostly for the benefit of …

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