Are you that author who regularly shouts “buy my book” on Twitter and Facebook? If this is your idea of book promotion, you need to get comfortable with the fact that your personal brand is “salesperson.” That’s fine if your books are about how to sell things, but a terrible fit if you write novels.
Authors are often uncomfortable with the idea of personal branding. Yet, by being part of the social conversation, most are creating …
Mobile, digital, social, online shopping – whether we like it or not, the new word-of-mouth involves computers. They translate our recommendations and drive online discoverability of our content. They have their own language – metadata – and it’s much more nuanced than you might think. It defines how authors and their books are described, presented and discovered by readers. It’s time to learn this language and make it work for you and your brand.
While books can’t sell themselves, …
Susan RoAne will speak Friday morning September 16th at the AuthorU Extravaganza.
Susan RoAne is the best-selling author of the classic Silver Anniversary of HOW TO WORK A ROOM, The SECRETS OF SAVVY NETWORKING, WHAT DO I SAY NEXT?, FACE TO FACE, and three other books. She has sold over a million books worldwide in 13 countries and was #1 on Book of the Month Club’s bestseller list (and the San Francisco Bay Area Bestseller list). She is …
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered.
So what do you do? Take your chance on a press releases or on a pitch?
The decision …
Are you Ready to Learn the Critical Steps on How to Print a Book in Today’s Publishing Market? Have you ever wondered what does it take to manufacturer a book?
Lucky you … we’ve got the answers in today’s guest blog. Total Printing Systems has put together a terrific seven-part video series to gain insight into the book printing process.
Each video will take an in-depth look into the various steps it takes to manufacture a book as well …
AuthorU Extravaganza – September 15-17, 2016
Get Discounted Rate for DWPC Members
Start Date: July 27, 2016End Date: September 15 – 17, 2016Location: Renaissance Denver Stapleton Hotel, Denver CO Contact Information: AuthorU.org – 720-588-9838 – info@AuthorU.orgRegistration: General Registration
Authors and Indie Publishers have questions. The annual AuthorU Extravaganza September 15-17, 2016 in Denver, CO has the answers … 25 expert speakers including Joel Friedlander, Judith Briles, Amy Collins, Robin Cutler, Joan Stewart, Daniel Hall, David Dunham, Susan RoAne, Matthew …
AuthorU looks forward to having Carolyn Howard Johnson at the Extravaganza in September. Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about “book bigotry” — oh yes, it’s out there!
I thought I would share an early draft from my coming book in the How To Do It Frugally series of books for writers titled How To Get Great Reviews Frugally and …
The so called “big news” in bookland this month was all about Barnes & Noble: it has actually made a competitive move that could leave Amazon in the dust (there are 640 BN stores … Amazon has only 3) … but will it?
With over 600 brick and mortar stores—at least one in every state—B & N is dangling a carrot to the self-published arena. It, too, can have a shot at its reverend bookshelves. Really? …
Today is the 4th of July … a huge day in America. For Authors and Writers globally, join in our celebration of the FREEDOM of your words. The liberation for you as the writer … and the freedom that your readers savor for hope, encouragement and inspiration.
A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop …