Topic: Book Marketing

Making Your Reviews the Hard Lifting for Your Marketing Campaign By Carolyn Howard-Johnson.

Making Your Reviews the Hard Lifting for Your Marketing Campaign  By Carolyn Howard-Johnson.

Our guest blog is created by Carolyn Howard-Johnson. Always savvy in frugal promoting, push your book marketing as you get reviews with a twist.
 

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.
Authors rarely get the most from their reviews. Surprised? I think it’s because the idea of extending a review’s value doesn’t occur to …

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Want a newsletter and content generator for your business? Use #Paperli

Want a newsletter and content generator for your business? Use #Paperli

Our guest blog is by member Andi Phillips who first learned about Paper.li at Judith Briles Book Publishing Unplugged. It’s a terrific process of curating “like” expertise and producing a weekly or daily newspaper—takes about an hour … and once you are done … you-are-done! Become a subscriber of mine: http://paper.li/e-1437000336

Make your own paper … Judith
 

At #AuthorU, I recently learned about a new tool called Paper.li, which creates a web newspaper and e-mail newsletter with …

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Thanksgiving for Authors

Thanksgiving for Authors

This week is a favorite—little on the agenda—oh there’s football, family, and food. For me, I also dive into Macy’s Parade for the kid is me and the National Day Show, wondering “which one” will get the grand prize—I don’t own a dog now, but I love those sassy pooches as they parade around.

I’m grateful for the freedom we all have and often too assume .. Let AuthorU start with a thank you—we are grateful …

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Book Review Secrets — What to Do and Not to Do in Getting Them Today

Book Review Secrets — What to Do and Not to Do in Getting Them Today

In the U.S., over 70% of books are sold through the Amazon channels. Book reviews are considered “essential” to have, yet Amazon has taken an aggressive posture in removing many that are posted: many from legitimate book buyers/owners and some from phony “reviewers”.

What happens when a posted book review has been zapped by the Amazon bots (or many); is there a path to getting reviews that stick; are perplexed about which type of reviews to seek …

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Ready, Aim, WRITE … it’s National Novel Writing Month. Get your rough draft of 50,000 words going!

Ready, Aim, WRITE … it’s National Novel Writing Month.  Get your rough draft of 50,000 words going!

November Delivers National Novel Writing Month!
Using the abbreviation and hashtag, NaNoWriMo, the National Novel Writing Month challenges participants to write 50,000 words (their minimum number of words for a novel) from November 1 until the deadline at 11:59PM on November 30. The goal of NaNoWriMo is to get people writing and keep them motivated throughout the process. For many … it doesn’t matter if it’s fiction or nonfiction. It’s a goal … get the draft done … just …

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Don’t Diss Product Placement for Your Book!

Don’t Diss Product Placement for Your Book!

This week’s guest blog is by Carolyn Howard-Johnson. Carolyn gave an excellent presentation at the Extravaganza on frugal book marketing for little bucks.
A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things was as vital …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Is Audio in the AIR for you and your book. If it isn’t, start re-noodling your thinking. Right now, audio books exceed one BILLION in sales .. that’s a lot of listening and re-listening. Think libraries; drive trips; anyone working out; taking a long walk; or even just a quiet afternoon in the garden. Your reach is unlimited–are you taking advantage of it.

1. Before you start down audio-land, it’s wise to consult with someone who …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Twitter has long been a personal favorite of The Book Shepherds for reaching out and connecting with “like” … as in authors and writers. It’s quick and short, which is my personal style.

In that matter, here are several Twitter type tips for your weekend:

If your readers are outside of the ideal times, ignore them and post where and when they will see it.

Tweets last 15 seconds to many minutes depending on Follower’s followers. Suggest you post …

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Get Ready to Rock Your Book Sales

Get Ready to Rock Your Book Sales

Summer is gone. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. From Columbus Day to Halloween to Black whatever to Thanksgiving to Hanukkah to Christmas to fill in the ________. Before you think about the ice and cold of winter, how about heating up your book? What atmosphere you can you create around your book? A previous book? A forthcoming book? In other words … as 2016 winds …

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6 Tips To Increase Discoverability and Book Sales

6 Tips To Increase Discoverability and Book Sales

Are you that author who regularly shouts “buy my book” on Twitter and Facebook? If this is your idea of book promotion, you need to get comfortable with the fact that your personal brand is “salesperson.” That’s fine if your books are about how to sell things, but a terrible fit if you write novels.

Authors are often uncomfortable with the idea of personal branding. Yet, by being part of the social conversation, most are creating …

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