Topic: Book Marketing

8 Lessons for Authors from the Shark Tank

8 Lessons for Authors from the Shark Tank

 I confess, I’m a devotee to ABC’s Shark Tank.

It gives a variety—and I mean HUGE variety of entrepreneurs at every stage the opportunity to pitch their company to five entrepreneurs who have been enormously successful in their individual endeavors—oh, you can rest assured that they have had some detours and potholes along the way.   If the pitch “hooks” them, the lucky, and very nervous budding entrepreneur gets a partner. The cost—part of his or her …

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Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.

Author Tip: Create an Awesome Audio Clip for all Social Media Platforms

Author Tip: Create an Awesome Audio Clip for all Social Media Platforms

At the March Author U Tech Tool Box, our favorite Geek Girl member Kelly Johnson ID’d a simple and awesome tool that all who attended instantly … and I mean instantly … grasped the concept, how to use it and what they could use it for.

In baseball jargon, we hit a grand slam homerun.

Welcome to Audioboo land. And it is that magic word: free.

I made 5 different boards within my new profile with a descriptor on the “May the inspiration …

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Top Twitter Tweets for Authors during the First Week in January

Top Twitter Tweets for Authors during the First Week in January

 
Brrr … the Polar Vortex has spread across North America, across the Atlantic and created monster waves off the coast of the United Kingdom.

   Stay in. Stay warm. And let your fingers do the walking to open up an    amazing avenue of book marketing ideas and ahas. It’s Author U’s Top Twitter Tweets of the Week time!
 
 
Don’t forget to sign up for the January 11th  Brunch & Learn… that’s in TWO DAYS … this month …

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Author Thank Yous for 2013 …

Author Thank Yous for 2013 …

Happy Holidays, Merry Christmas and Happy New Year to You! 

It’s a wonderful time of “togetherness” with family and friends; and, a time of reflection on the past year … and think forward. Next week is, gulp, the beginning of 2014.
On the Author U Group on LinkedIn (have you joined–it’s an open Forum with a variety of live discussions throughout the day)–I posted a question today: What are you going to do the same; keep doing–yet …

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#Amazon Takes the Machete to #BookReviews Again

#Amazon Takes the Machete to #BookReviews Again

Help … my Book Review has fallen and it can’t get up!

A recent phone conversation from an author revealed that several of her 5 star reviews were given the ax via Amazon. All were legit; all had read the book to her knowledge … I know that I had and I went into some detail with my review.
Two years ago, there was grumbling in the author community that book reviews  on Amazon were mysteriously going astray. A …

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7 Tips to Get Book Endorsements

7 Tips to Get Book Endorsements

Endorsements … Should You or Shouldn’t You and How Do You Get Them?

One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …

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#Author Smarts: What to Do When You Win a #BookAward

#Author Smarts: What to Do When You Win a #BookAward

What’s next …  What do you do when you win a book award? The savvy #author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. You need strategies–below are 10 that will add life to your book award … it’s all part of book marketing. Start by creating a shout out for yourself. And doing a happy dance!
Book Awards are a badge …

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Halloween Twitter Tweets for #Authors!

Halloween Twitter Tweets for #Authors!

It’s many adults favorite day … Halloween. Do you dress up—for work or later, or do you just ignore, nibbling the candy that your co-workers put out …or secretly hope the stuff disappears quickly?  
Don’t forget … if you are in Colorado … The #AuthorU BookCamp is TWO weeks away … get registered on the website–discounts disappear tomorrow. There are 30 reasons why you should. BIG ones!
 
Today, Your Guide to Book Publishing will …

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Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

Amazon Delivers a Huge Treat with No Tricks with MatchBook Program

                     
This is hot and it puts Indie Authors in the catbird seat … Amazon came up with a program last month that pushes print books … the bonus is that your get the eBook at a deep discount.

 
Matchbook bundles the print book with the ebook.  The customer they get a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon’s audiobook program.
Traditional publishers are doing something that sounds like, but …

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