The AuthorU Extravaganza Deadlines are coming fast.
1 TOMORROW, March 31st is the last day to take advantage of Early Bird pricing for the AuthorU Extravaganza May 7-9. Save $$$. Register and use the promo code AU2015 to save an extra $100. Book you spot at the AuthorU Extravaganza.
2 STAYING at the hotel is author smart. Our block will go away in two weeks. Thursday and Friday are long days–stay there … driving back and forth from home …
Jeeze Louise … you work hard to create a website, make it user friendly, add content so there is no stagnate factor and now Google is doing the Google Dance again. And it’s all about your cell phone–that mobile device that goes with you everywhere.
Yes, we know that people are all over their mobile devices. They talk to other people with them; they play with them; they eat with them; some even sleep with them.
Why I Haven’t Sign Up Yet for the AuthorU Extravaganza … Stop the Book Insanity
Authors sometimes don’t want to hear what works in creating a successful book publishing effort—an effort that includes the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that …
There comes a time when books are put out to a pasture of some sorts.
Remaindered is the term that is the most frequently used.
Some refer to remaindered books as printed books that are no longer selling well and whose remaining unsold copies are being liquidated by the publisher at greatly reduced prices. True from the traditional publishing standpoint. BUT, it could also mean that as an indie publisher/author–you need more room in your storage; your work …
One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.
AuthorU.org started in Denver, Colorado via a Meetup.com group just five years ago. It’s evolved to include members in many states and even a few outside of the United States. One of the “hot” newish places to hang out, plan an event (I’m doing a two-parter on Publishing Ins and Outs February 1st and 8th next year), schmooze with authors, have a glass of vivo, ETC., is the BookBar in Denver. This is the time …
Black Friday and Cyber Monday have passed… Now “ads” are popping to snag all those who might have missed out … and guess what, some of the deals will be better than what were originally offered.
If you think you missed out on the holiday book-buying rush by not getting your book in all the Black Friday/Cyber Monday rush, you didn’t. Why, you ask? Because books are year round … holidays every month to play with …
It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …
Endorsements … Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …
And the ANSWER is … It’s the Marketing, Stupid …
Frankie Valli’s Oh What a Night came ran through my mind in October as I completed one of my radio shows for Author U-Your Guide to Book Publishing and headed out of the office for dinner and a check-in with one of my favorite TV shows that evening. My guest was Aliza Sherman, co-author of Social Media Engagement for Dummies.
Listenership had been steadily building this past …