Topic: Book Marketing

When to use a press release and when to deliver a pitch

When to use a press release and when to deliver a pitch

Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release 

As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …

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The pros and cons of press releases vs. pitches

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered. 
So what do you do? Take your chance on a press releases or on a pitch?
The decision …

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Learn How to Print a Book in Today’s Publishing Market

Learn How to Print a Book in Today’s Publishing Market

Are you Ready to Learn the Critical Steps on How to Print a Book in Today’s Publishing Market? Have you ever wondered what does it take to manufacturer a book?
Lucky you … we’ve got the answers in today’s guest blog. Total Printing Systems has put together a terrific seven-part video series to gain insight into the book printing process.

Each video will take an in-depth look into the various steps it takes to manufacture a book as well …

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25 Reasons Why You Should Be at the EXTRAVAGANZA

25 Reasons Why You Should Be at the EXTRAVAGANZA

AuthorU Extravaganza – September 15-17, 2016
Get Discounted Rate for DWPC Members

Start Date: July 27, 2016End Date: September 15 – 17, 2016Location: Renaissance Denver Stapleton Hotel, Denver CO Contact Information: AuthorU.org – 720-588-9838 – info@AuthorU.orgRegistration: General Registration
Authors and Indie Publishers have questions. The annual AuthorU Extravaganza September 15-17, 2016 in Denver, CO has the answers … 25 expert speakers including Joel Friedlander, Judith Briles, Amy Collins, Robin Cutler, Joan Stewart, Daniel Hall, David Dunham, Susan RoAne, Matthew …

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How to Handle Book Bigotry & Self Published Bias

How to Handle Book Bigotry & Self Published Bias

AuthorU looks forward to having Carolyn Howard Johnson at the Extravaganza in September. Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about “book bigotry” — oh yes, it’s out there!

I thought I would share an early draft from my coming book in the How To Do It Frugally series of books for writers titled How To Get Great Reviews Frugally and …

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B&N to Sell Self-Published Books in Stores .. What’s New Here?

B&N to Sell Self-Published Books in Stores .. What’s New Here?

The so called “big news” in bookland this month was all about Barnes & Noble: it has actually made a competitive move that could leave Amazon in the dust  (there are 640 BN stores … Amazon has only 3) … but will it?
With over 600 brick and mortar stores—at least one in every state—B & N is dangling a carrot to the self-published arena. It, too, can have a shot at its reverend bookshelves. Really? …

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Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Today is the 4th of July … a huge day in America. For Authors and Writers globally, join in our celebration of the FREEDOM of your words. The liberation for you as the writer … and the freedom that your readers savor for hope, encouragement and inspiration.

A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop …

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Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Why Authors Need to Get on the Book Bubble Band Wagon to Market Their Books Now!

Bublish is the world’s first complete publishing system with integrated branding, marketing and discoverability features. The platform has award-winning tools to help authors write, publish, promote, sell and track their work—all from a single dashboard.

Here’s what Bublish helps you do as an author:

Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. …

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Don’t Miss Webinar: 30 Best Book Publishing for Authors

Don’t Miss Webinar: 30 Best Book Publishing for Authors

 
Imagine how much smarter you’d be if you could get six of the top book publishing experts in one room for 90 minutes, and hear their best tips on how to publish, market, distribute and publicize your book online and offline.
Now, you can. Virtually. And it’s free. That is, if you act now and get registered for the awesome free webinar that I along with five other publishing superstars have planned for you today.
You’re invited …

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Essential Question for ALL Authors: Who’s in Your Mind When You Write?

Essential Question for ALL Authors: Who’s in Your Mind When You Write?

It was interesting to hear many authors stumble when asked three simple questions:

Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?

And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …

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