At the Author U Extravaganza, it was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was …
Authors need feedback, reality checks and plain old-fashion butt-kicking. And they need a little kindness. Few think about putting together an “official” type of board to serve in the feedback/reality check/butt-kicking honors. An Author Inner Circle … a type of Advisory Board.
Who Belongs in Your Inner Circle?
It’s time to create yours. The Author Inner Circle … trusted colleagues, pals, and always someone who has “been there, done that.” Most likely, it’s not going to be …
One of the most common questions that authors ask is about the Copyright page and “What should my copyright page look like?” Good question, here’s an answer:
The Copyright Page, which follows the title page of your manuscript, is a flexible document with respect to format, but several elements must be included. The most confusing two are the ISBN and LOCN. Detailed instructions for sending for them are included below:
-The copyright symbol,
-Followed by the …
Today is National Go Caroling Day … perfect for this time of the year.
1 Book awards are in the book mix again. USA Book News offers paid up Author U members a $10 discount when entering book awards contest. Here’s the link to get yours: http://usabooknews.com/authoru.html
2 Hurry and reserve your seat! Early Bird ends December 27th. Learn the 6 Must-Focus-On Areas to Build Readership, Increase Book Sales and Gain Exposure as an Author for …
With the onslaught of the “e” world … and yes, it is an onslaught; the overwhelming amount of “e” pollution has turned many off. “You’re an author … what type of an author are you? A real author … or who that just jabbers and tosses out anything and everything, without really thinking about content, much less the audience that it is meant for or who it really is?
Can you be a real author and …
We are well into fall—winter is at the door. Your writing and your book, or about-to-be-book, should be planning its next step. Your book marketing, or the steps you need to be taking should also have their own steps. Within those steps should be the inclusion of getting off and away from any of the excuse ruts you may have fallen into.
Don’t we all get stuck at some time? The list is endless …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?
For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …
… Speak About and Market It, Of Course!
When the book deliver euphoria wears off, every author has the gaze in the belly button moment … what do I do next?
Two quick responses:
1 Market, Market, Market. Eighty percent of your time will now be directed to this single word.
2 Speak, Speak, Speak. You will enjoy the reprints, not to mention the book sales.
I am a firm believer that speaking is one of …
You confused in which way to publish today? And for that matter, what are the publishing options? Traditional publishing, self-publishing and independent publishing are tossed in the air with the flick of the tongue. Just what are they? Authors feel like they are going bonkers with the choices, that unfortunately, lead to plenty of disillusionment.
Traditional publishing is the easiest to get … and digest. The biggies in the field today are: Simon & Schuster, Wiley, …