It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
One of the most common questions that authors ask is about the Copyright page and “What should my copyright page look like?” Good question, here’s an answer:
The Copyright Page, which follows the title page of your manuscript, is a flexible document with respect to format, but several elements must be included. The most confusing two are the ISBN and LOCN. Detailed instructions for sending for them are included below:
-The copyright symbol,
-Followed by the …
When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?
For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …
Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.
Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.
Control—if you …
Don’t you love it when authors actually take their own advice? In a blog that was published some time ago, Author U had a special guest featured within our blog. Dana Lynn Smith put together a Virtual Blog Tour for her book, Virtual Book Tour Magic. Let’s revisit the key elements. Virtual Blog Tours are quite common now … don’t bypass it in your book marketing plans.
Here’s why this book makes marketing sense for today’s author:
The author has …
When Amazon’s eBook sales, a la Kindle, exceeded its print book sales that we authors and publishers love so well, the “book sky is falling” dooms-dayers and sayers came out of the woodwork.
~ Books have power! ~
The University of Tennessee has been exploring students’ test scores for the past three years. Research led by Richard Allington has found that students who brought “real” books home had significantly higher reading scores than those who didn’t. …
Several times a month, I get calls or emails from aspiring or just-ready-to-give-birth authors. Or so they think. Maybe they are ready for the book birth—but too many times, it’s a false labor, or should be. This past month, after an SOS from a book designer I work with, I literally pulled two books out of the “line” where the authors had jumped the gun and submitted theirs too soon and directly to him, bypassing …
You confused in which way to publish today? And for that matter, what are the publishing options? Traditional publishing, self-publishing and independent publishing are tossed in the air with the flick of the tongue. Just what are they? Authors feel like they are going bonkers with the choices, that unfortunately, lead to plenty of disillusionment.
Is the easiest to get … and digest. The biggies in the field today are: Simon & Schuster, Wiley, Hachette, …
Why, oh why, do self-published authors insist on creating mediocre book covers? At the recent Author U Extravaganza, I talked with a gaggle of newly published authors. As proud as a new Dad or Mom, they put their treasure in my hands. Uh-oh… what comes out of my mouth is often what they don’t want to hear … as in “What were you thinking …?” Too many times, the cover was poorly designed, didn’t relate …