This past weekend, I was in Salt Lake City, where the annual Independent Book Publishers Association (IBPA) Publishing University was held at the Marriott City Creek across from the huge Salt Palace Convention Center. Speaking at the conference on CREATE YOUR 30-SECOND PITCH was the lure that got me there PLUS catching up with publishing PALS, connecting with PUBLISHING PROVIDERS and providing over 20 MINI-CONSULTS with attendees … whew!
Without a “rush” on me to get …
Book Shepherd Client Barbara Sternberg is Being Honored!
It trills … I mean THRILLS me … when one of my authors hits the HOME RUN. The latest is Barbara Sternberg with her wonderful book: Anne Evans-A Pioneer in Colorado’s Cultural History. First, Barbara wrote this as she kissed the big 90! Second, it’s won many book awards. Third, FINALLY, Anne Evans is being recognized throughout Colorado for the many achievements that her path generated – literally …
WOWSA … several annual Book Awards have deadlines NOW …
Why should you bother … let me count the ways. Book Awards get the attention of readers, librarians, book stores … and yes, the media. Post it on your website, your social media connections—with a link to where it can be bought. It’s shout-out time.
And, when you get one, you should create a press release and let the world – or at least your local area …
Which book awards do authors enter? Do they matter?
Let’s start with the second question first. Do they matter? The answer: sometimes. Depending upon the tenacity of the author/publisher in getting the word out about the book and the award, you could be wasting your money. Awards can be used to market your book, but it doesn’t happen by itself. You will be the primary promoter. Always.
Some of the more established awards—Parents Choice, Moonbeam, USA Book News, …
HOT News for all authors and authors-to be!
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As the premier authoring resource in the country, AuthorU.org creates community, education, guidance, vision and success for the serious author. It is a 501c6 non-profit membership organization. …
Which book awards do you enter? Do they matter?
Let’s start with the second question first. The answer: sometimes. Depending upon the tenacity of the author/publisher in getting the word out about the book and the award, you could be wasting your money. Awards can be used to market your book, but it doesn’t happen by itself. You will be the primary promoter. Always.
Some of the more established awards—USA Book News, ForeWord Indie/Fab, Ben Franklin, IPPY, …
Book Award Announcement Season is here. Congratulations to Author U members Mary Jo Fay, Cheryl Carpinello and Lois Hjelmstad who all picked up Global eBook awards for their books recently.
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company.
It’s time for you to start bragging … and formally announce you …
End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”
Working with authors every day, there are routine hiccups that …
Do You Quack About Your Book … or Just Peep Here and There?
When the year began to unfold, many authors who entered their books in award competitions got good news—their books were award winners. Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards. Congratulations to Members who picked up a variety of awards and honors:
Judith Briles – Author YOU: Creating and …
What’s next … What do you do when you win a book award? The savvy #author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. You need strategies–below are 10 that will add life to your book award … it’s all part of book marketing. Start by creating a shout out for yourself. And doing a happy dance!
Book Awards are a badge …