When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?
For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …
… Speak About and Market It, Of Course!
When the book deliver euphoria wears off, every author has the gaze in the belly button moment … what do I do next?
Two quick responses:
1 Market, Market, Market. Eighty percent of your time will now be directed to this single word.
2 Speak, Speak, Speak. You will enjoy the reprints, not to mention the book sales.
I am a firm believer that speaking is one of …
Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.
Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.
Control—if you …
Every book has a starting point for its journey. Along the way, the author sharpens their ideas and gathers the tools to be successful.
#1 Be smart from the get-go! Savvy authors learn quickly that books are a business. Creating cobwebs in your garage or basement shouldn’t be an option. Knowing what your book cost (really cost, not an estimate—that means you crunch the numbers so you have a true unit/book cost); knowing who your …
If there is one thing Author U’s CEO, Judith Briles, wants for authors, it’s this: succeed. Succeed in the writing of their book; succeed in the design and production of their book; succeed in the publishing of their book; succeed in the marketing of their book … succeed!
That’s why she wants you to come with her on vacation January. And only a few of you can.
Yep. You, her, four other book publishing experts and a small group …
Book Award Announcement Season is here. Congratulations to Author U members Mary Jo Fay, Cheryl Carpinello and Lois Hjelmstad who all picked up Global eBook awards for their books recently.
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company.
It’s time for you to start bragging … and formally announce you …
End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”
Working with authors every day, there are routine hiccups that …
Do You Quack About Your Book … or Just Peep Here and There?
When the year began to unfold, many authors who entered their books in award competitions got good news—their books were award winners. Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards. Congratulations to Members who picked up a variety of awards and honors:
Judith Briles – Author YOU: Creating and …
One of the most common questions the about to publish author asks is, “Where do I get my ISBN?”
Excellent question—start here:
The International Standard Book Number is known to all in the book world as an ISBN. It costs $125 for one and $295 for a block of ten. It’s highly recommend that you purchase a block of 10 because the author usually has at least another book on the “back burner.” If you do a hard …
Don’t you love it when authors actually take their own advice? In a blog that was published some time ago, Author U had a special guest featured within our blog. Dana Lynn Smith put together a Virtual Blog Tour for her book, Virtual Book Tour Magic. Let’s revisit the key elements. Virtual Blog Tours are quite common now … don’t bypass it in your book marketing plans.
Here’s why this book makes marketing sense for today’s author:
The author has …