It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
Book Shepherd Client Barbara Sternberg is Being Honored!
It trills … I mean THRILLS me … when one of my authors hits the HOME RUN. The latest is Barbara Sternberg with her wonderful book: Anne Evans-A Pioneer in Colorado’s Cultural History. First, Barbara wrote this as she kissed the big 90! Second, it’s won many book awards. Third, FINALLY, Anne Evans is being recognized throughout Colorado for the many achievements that her path generated – literally …
Ahhh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have morphed into new critters—ranging from “Wow—look at these books, they are amazing” to “Wow—these like they were done with Elmer’s Glue at the kitchen table.”
The publishing road answer: it depends. Authors are choosing to bypass the traditional method that had been so coveted by the …
Rule the World Hands Free!
The TechSlinger … not sure if you would call this a “tip” or but what the heck … if you have a lot of gadgets and want to be “different”… this could be for you! www.techslinger.com
Need help with taglines and slogans?
Get ye to Slogan Slingers—the ultimate in quick and easy ways to get talented writers come to your aid. http://www.sloganslingers.com/
Want to Speak?
Looking for associations to take your message to? …
Typically, most view January as the month of Resolutions. I suggest you don’t. Why?—simply this: most resolutions are trashed within a few weeks. In reality, over 70 percent are either stomped on, forgotten or deemed not worth the resolver’s while.
What are the top reasons resolutions that become out of sight … out of mind to an author?
1 Creating an All or Nothing Scenario Almost guaranteed to set any author up for …
Indie, Independent and Small Press Publishing Are So, Soooooo Different from Self-Publishing, Vanity Presses and Pay-to-Publish “Publishing”
I’ve said it once, I’ve said it a zillion times: yes, dear author-to-be (and those already published), there is a difference between self-publishing, vanity presses, pay-to-publish, a small press, and independent publishing. Don’t mix them up. Don’t get confused.
Use Wikipedia as an initial guide:
“The terms “small press”, “indie publisher”, and “independent press” are often used interchangeably, with “independent press” defined …
It’s time for the Annual Fall Holiday Author Tea on Saturday, November 22!
Celebrating Authors … Hearing them talk about their books … Shopping for gifts – books are ideal!
Don’t worry … the Broncos aren’t playing!
When: Saturday, November 22nd
Time: 1 – 4 pm
Food? Absolutely … delicious goodies and tidbits plus tea and punch of course!
Hosted by: Author U members Judith Briles and Julie Griffin
Where: Julie & Bob Griffin’s home: 3929 S. Eagle St. Aurora, …
The deer in the headlights look is common when authors hear the phrase “social media marketing.” When the glaze factor settles in, the heels dig in and resistance oozes from every pore.
I know that resistance—I resisted it too. The last thing I needed on my plate was something that could literally suck hours of my time each day. That was then; this is now. One of the first things I need on my plate is …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
Author U Circles Are Here!***
We launched Author U Circles at our last live event in Colorado in October, and they were tremendously successful. As in we had to stop the chatter! Now we are bringing them online via your phone, anywhere you are as an Author U member benefit. The Author U Circles are exclusively for paid up AuthorU.org members—no guests allowed. Not a member? … join here: AuthorU.org
What’s the value? … Priceless!
✓ How about not paying for …