Publishing Blunders aren’t fun … as pointed out last week with the first 5 Publishing Blunders.
Last week, I identified the first 5 on my hit list of blunders: Not niching your market-get over that your book is for everyone–it’s not; not grasping that this thing called authoring and publishing is a business; using the wrong editors (sorry Mom); not creating a Author and Book GamePlan from the get-go; and believing that your book will …
Everywhere you turn, there is info via the Internet , on the bookshelf, via videos, and certainly from workshops. Info that tells you want to do with your publishing efforts; what not to do.
You would think that any beginning author would start with a quick search on the Internet to begin their quest–a quest that would identify common snafus and traps that newbie authors fall into. It would certainly reveal a plethora of information—how to do it; …
Sometimes the best of an author’s plan goes kaput.
The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?
We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of …
Such a deal … buy your ISBN for only ten bucks … who wants to pay $125? The real questions to ask: Are they legit ISBNs? Or, are they knockoffs? Or, are they a re-sale? And if they are a re-sale, are they being sold by an approved resale outlet? I other words, are they legit … or are they fake?
All authors need to understand this: ISBNs are ONLY ISSUED by Bowker … it doesn’t …
The wise author applies for the LCCN before the book is printed.
(Library of Congress Catalog Control Number)
One question that most authors don’t know to ask is, “How do I get the LCCN?” What’s a LCCN? Good question—it’s the Library of Congress number that shows that you exist, and the one that any library that you are pitching your book to wants to know you …
When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?
For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …
… Speak About and Market It, Of Course!
When the book deliver euphoria wears off, every author has the gaze in the belly button moment … what do I do next?
Two quick responses:
1 Market, Market, Market. Eighty percent of your time will now be directed to this single word.
2 Speak, Speak, Speak. You will enjoy the reprints, not to mention the book sales.
I am a firm believer that speaking is one of …
Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.
Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.
Control—if you …
Every book has a starting point for its journey. Along the way, the author sharpens their ideas and gathers the tools to be successful.
#1 Be smart from the get-go! Savvy authors learn quickly that books are a business. Creating cobwebs in your garage or basement shouldn’t be an option. Knowing what your book cost (really cost, not an estimate—that means you crunch the numbers so you have a true unit/book cost); knowing who your …
If there is one thing Author U’s CEO, Judith Briles, wants for authors, it’s this: succeed. Succeed in the writing of their book; succeed in the design and production of their book; succeed in the publishing of their book; succeed in the marketing of their book … succeed!
That’s why she wants you to come with her on vacation January. And only a few of you can.
Yep. You, her, four other book publishing experts and a small group …