It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal.
Make a decision to go forward or eliminate vs. the one that you have practiced—to do nothing.
Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the …
The wise author applies for the LCCN before the book is printed.
(Library of Congress Catalog Control Number)
One question that most authors don’t know to ask is, “How do I get the LCCN?” What’s a LCCN? Good question—it’s the Library of Congress number that shows that you exist, and the one that any library that you are pitching your book to wants to know you …
When someone asks you—anyone—what’s the Vision for your Book, and for you the Author, what do you say? Do you stammer and stutter? Do you feel like you project the “deer in the highlight” gaze? Or are you direct and succinct?
For the visionary founder of Virgin, Richard Branson, he’s been an entrepreneur from the get-go. Virgin was seeded when he was 20 years old—since then; he’s created an empire that includes eight separate billion-dollar companies …
End of Summer and Fall kick off the Book Award submission season. Will the author be honored for his or her words and book? Or will the Book Boot be felt? The question every author needs to ask is, “Did I do the best job in writing, in presenting, in connecting with my crowd—the people who need, want my words?” In other words, “Did I rush to publish?”
Working with authors every day, there are routine hiccups that …
It’s Thursday at
Author U – Your Guide to Book Publishing will focus on a variety for common hiccups that new authors get into. Her guest is Rebecca Finkel the CEO of F + P Design, a multi-award winning book design company. Last week, Judith and Victoria Sutherland and her team deep-dove into Book Reviews, what they look for and how to get attention for your book—you don’t want to miss this one! It’s up on …
It’s Thursday at
Author U – Your Guide to Book Publishing will focus on a variety for common hiccups that new authors get into. Her guest is Victoria Sutherland, the CEO of ForeWord Reviews, the #1 reviewer of independent publishers. Last week, Judith and D’vorah Lansky deep-dove into creating a Virtual Book Tour—you don’t want to miss this one! It’s up on the In the Air section on the AuthorU.org site. Tune in at 6 Eastern, …
Do You Quack About Your Book … or Just Peep Here and There?
When the year began to unfold, many authors who entered their books in award competitions got good news—their books were award winners. Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards. Congratulations to Members who picked up a variety of awards and honors:
Judith Briles – Author YOU: Creating and …
One of the most common questions the about to publish author asks is, “Where do I get my ISBN?” Excellent question—start here:
The International Standard Book Number is known to all in the book world as an ISBN. It costs $125 for one and $295 for a block of ten. It’s highly recommend that you purchase a block of 10 because the author usually has at least another book on the “back burner.” If you do a …