The BIG 4 Website Blunders
1 COLOR pollution
You have a myriad of colors blends … don’t use them. Stick with THREE primary colors (or less).
2 OD of IMAGES and NO CONTENT
Yes, the majority of the world is visual … but, you need some verbiage on your website.
3 Your Critical INFO is at the BOTTOM of a Page … any Page
Open a Page on your website … any Page. What shows? On your screen—Computer, Tablet, …
… it’s only 2 weeks away … tomorrow is the last day we can guarantee the hotel discount rate. AND …where else will you get 25 awesome publishing pros in one room, available to answer your questions and brainstorm with you? Can you afford … can your book afford to not be here in Denver, CO at the AuthorU annual Extravaganza? www.AuthorUExtravaganza.org
Author U – Your Guide to Book Publishing, host Dr. Judith Briles of …
Susan RoAne is the leading expert in how to connect with anyone in any room at a time. It’s what every author needs to know and do to succeed in selling and marketing books. Get ready to learn from the pro at the Extravaganza.
People who produce, sell books and people who buy books, the better positioned we are as authors to build essential long-term relationships.
Being a Talk Target—someone who makes other people feel like brilliant …
… it’s only 3 weeks away … will you be joining 25 publishing pros who are heading to Denver to coach and guide you at a cost of you of $20 per pro … that’s a HUGE deal for you. Can you afford … can your book afford to not be here in Denver, CO at the AuthorU annual Extravaganza? What’s holding you back? www.AuthorUExtravaganza.org
Author U – Your Guide to Book Publishing, host Dr. Judith Briles …
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …
Editing confuses many aspiring authors ..your tips today start out with:
1. Always … Always … Always use an editor who “get” your genre. Your editor is a critical investment to the success of your book. No exceptions.
2. Depending on your writing skill, you may need far more than just a copy editor … the one that does the final check for grammar and typo checks.
3. Lack of or poor editing is the #1 thing that …
… are you still on the Extravaganza fence? What’s holding you back? The Extravaganza is coming fast AND you should be there.
Why … how about:
All new presentations to seed and support your success.
Social media and marketing strategies change on an ongoing basis—you need the latest. What you have been doing may be so yesterday.
It’s an investment in you and your book and tax deductible.
The Extravaganza … where smart authors go. www.AuthorUExtravaganza.org
Author U – Your Guide …
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered.
So what do you do? Take your chance on a press releases or on a pitch?
The decision …
Tips for Change
1. Mindset counts. How’s yours? If you want to have “legs” in your field of expertise, you need to be dedicated to continual change and growth. Both essential to your longevity as an author expert. If you are feeling stuck, I recommend Heather Elliott’s Same Shit, Different Day book.
2. Opportunities are pulls you into change, transformation, even reinvention. So can crisis which will push you. Better to seek out opportunities.
3. If you are …
It’s the midst of summertime and on Saturday, Judith Briles will be hosting her last AuthorU member and friends BBQ. If you are here in Colorado, join in … it’s a freebie and always fun. Starts at 5 p.m.—bring a side dish to share … she will take care of the rest of the fixins’ … you need to RSVP to Judith@Briles.com –count me/us in!
It’s Thursday and this afternoon … drop in and learn all …