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Author Alert: Beware of Publishing Pitch Fests

Author Alert: Beware of Publishing Pitch Fests

Be careful of what is known as a “pitch fest.” Pitched to newbie authors as education, they are really designed to lure them in (and their credit cards) to buy, buy, buy and buy some more. What are they buying? Products, services, trainings—you name it.  Pitch fests are big business for the promoters. Authors want a quick fix to whatever ails them … or they are on the hunt to the “wonder cure” for quick …

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Author Writing, Book Marketing, Publishing Tips April 29, 2016

Author Writing, Book Marketing, Publishing Tips April 29, 2016

 

How are you selling your books? Just waiting the Amazon order? If you are, you are shooting your book in its pages. There are distribution options beyond online retailers and brick-and-mortar shops. 
Have you:

Created your own website and sell your book there.

Summer is coming. How about approaching book fairs? May communities have book fairs and welcome authors to purchase tables and sell books (and be available for a book signing).

Offer to speak where there are potential …

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Top Ten Twitter Tweets of April 28, 2016

Top Ten Twitter Tweets of  April 28, 2016

Today
Author U –Your Guide to Book Publishing, host Dr. Judith Briles of The Book Shepherd digs into a variety of writing and publishing insights each show. Today she will focus on new marketing strategies for you and your book.  Tune in at 6 Eastern, 5 Central, 4 Mountain, 3 Pacific and for our out-of-the-country members and followers … you are going to have to do the clock crunching for your time zone at http://tinurl.com/AuthorURadio.  You …

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Do YOU Have a Written Publishing Plan for Your Publishing?

Do YOU Have a Written Publishing Plan for Your Publishing?

We all need some type of a guide for a project.  Oh, you may have one in your head—which is good. Visualizing what your book will look like; feel like; seeing buyers line up to buy it; speaking from a stage to hundreds—heck, thousands, is always good. But, what’s the plan in getting there? What are you doing to hold yourself accountable in bringing those crowds; delivering the book for which that the oohs and …

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Author Writing, Book Marketing, Publishing Tips April 22, 2016

Author Writing, Book Marketing, Publishing Tips April 22, 2016

 
Your book title is critical. Most authors love tweaking and re-tweaking words (sometimes way too much), yet they do a “rush” as they get to the finish line and titling the book.
Don’t rush it. Create a list of potential ones. Chew on them. Ask others who would be a potential buyer (family and close friends love you—they won’t give you the push back your title may need to fine tune).

Your book title is every …

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Top Ten Twitter Tweets of April 21, 2016

Top Ten Twitter Tweets of  April 21, 2016

When authors finally send their books to a printer, it means STOP. You are DONE with editing.

STOP editing
STOP re-writing
STOP adding new content
STOP deleting content
STOP tweaking
STOP

With every addition, deletion, even a minor tweak realize that you could be “pulling” your book for the printing queue. Once out of line, others move ahead. Whether your book can be squeezed in quick … or has to go to the end of the line, will be a printer’s choice. …

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The Author Goldmine: Repurpose Content … Are You?

The Author Goldmine: Repurpose Content … Are You?

There is no reason to create/invent new-new material for every social media platform or product you put your fingers on. A book that was written a few years ago can be cut up, combined with new information and re-introduced—new title, new ISBN, new descriptions, new cover … just new-new, all seeded with words that you created long ago. Now modified, they are repurposed.

Let’s look at blogs. If you take a blog post or an article …

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Author Writing, Book Marketing, Publishing Tips April 15, 2016

Author Writing, Book Marketing, Publishing Tips April 15, 2016

 Never, Never, Never Use Song Lyrics without Getting Written Permission
Songwriters and musicians don’t give their words away. You may have a favorite line from Yesterday by Paul McCartney … but you will be “yesterday” if you don’t get written permission to use them. You would have to pony up some bucks to use anything from his or the Beatles’ work in your book.  As you read this, Sir Paul McCartney is aggressively seeking the rights …

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Top Ten Twitter Tweets of April 14, 2016

Top Ten Twitter Tweets of  April 14, 2016

Goals are great … but have you created the stepping stones to get you there? And, do you know when you arrive and how to measure it or them?

Today
Author U – Your Guide to Book Publishing, host Dr. Judith Briles of The Book Shepherd digs into a variety of writing and publishing insights each show. Today she will focus on critical words, phrases, things that trip authors up—in other words, the language of publishing. Get ready …

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IBPA in the Springtime in Salt Lake City!

IBPA in the Springtime in Salt Lake City!

This past weekend, I was in Salt Lake City, where the annual Independent Book Publishers Association (IBPA) Publishing University was held at the Marriott City Creek across from the huge Salt Palace Convention Center. Speaking at the conference on CREATE YOUR 30-SECOND PITCH was the lure that got me there PLUS catching up with publishing PALS, connecting with PUBLISHING PROVIDERS and providing over 20 MINI-CONSULTS with attendees … whew!
Without a “rush” on me to get …

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