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When to use a press release and when to deliver a pitch

When to use a press release and when to deliver a pitch

Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release 

As the “announcement of record” that you post online, preferably in your online press room.
When you must reach consumers directly and not take the chance that the media will cover your story. Consumers can find your press releases when they search online.
As the starting point for journalists. Even if you’re pitching, …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

 
Editing confuses many aspiring authors ..your tips today start out with:
1. Always … Always … Always use an editor who “get” your genre. Your editor is a critical investment to the success of your book. No exceptions.
2. Depending on your writing skill, you may need far more than just a copy editor … the one that does the final check for grammar and typo checks.
3. Lack of or poor editing is the #1 thing that …

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Top Ten Twitter Tweets of August 18, 2016

Top Ten Twitter Tweets of August 18, 2016

 
… are you still on the Extravaganza fence? What’s holding you back? The Extravaganza is coming fast AND you should be there.
Why … how about:

All new presentations to seed and support your success.
Social media and marketing strategies change on an ongoing basis—you need the latest. What you have been doing may be so yesterday.
It’s an investment in you and your book and tax deductible.
It’s fun.

The Extravaganza … where smart authors go.  www.AuthorUExtravaganza.org

Today
Author U – Your Guide …

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The pros and cons of press releases vs. pitches

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered. 
So what do you do? Take your chance on a press releases or on a pitch?
The decision …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

Tips for Change
1.       Mindset counts. How’s yours? If you want to have “legs” in your field of expertise, you need to be dedicated to continual change and growth. Both essential to your longevity as an author expert. If you are feeling stuck, I recommend Heather Elliott’s Same Shit, Different Day book.
2.       Opportunities are pulls you into change, transformation, even reinvention. So can crisis which will push you. Better to seek out opportunities.
3.       If you are …

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Top Ten Twitter Tweets of August 11, 2016

Top Ten Twitter Tweets of August 11, 2016

It’s the midst of summertime and on Saturday, Judith Briles will be hosting her last AuthorU member and friends BBQ. If you are here in Colorado, join in … it’s a freebie and always fun. Starts at 5 p.m.—bring a side dish to share … she will take care of the rest of the fixins’ … you need to  RSVP to Judith@Briles.com –count me/us in!
 It’s Thursday and this afternoon … drop in and learn all …

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Learn How to Print a Book in Today’s Publishing Market

Learn How to Print a Book in Today’s Publishing Market

Are you Ready to Learn the Critical Steps on How to Print a Book in Today’s Publishing Market? Have you ever wondered what does it take to manufacturer a book?
Lucky you … we’ve got the answers in today’s guest blog. Total Printing Systems has put together a terrific seven-part video series to gain insight into the book printing process.

Each video will take an in-depth look into the various steps it takes to manufacture a book as well …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

Your tip today is a caution … actually a huge one. Attending conferences on writing and publishing is a grand thing to do. But … be careful. Don’t get caught up in any hype … they are common … in fact, most “require” the speakers to include a “lure” to get money. Why? Simply this: the promoter gets part … and of course, so does the speaker. Go to learn. If it’s appropriate to “buy” …

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Top Ten Twitter Tweets of August 04, 2016

Top Ten Twitter Tweets of August 04, 2016

 
 
Jeeze … don’t you hate it when the techno gremlin decides to rear its head? On Mondays awesome 28 Killer Publishing Tips we ran into a sound glitch, but got it fixed within two minutes—but what a pain in the tush. Here’s the replay—take advantage of it, good until the 6th. http://publishingatsea.com/best-webinars/

Today is a celebration for the men and women in the U.S. Coast Guard—many don’t realize the massive amount of work that these amazing …

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25 Reasons Why You Should Be at the EXTRAVAGANZA

25 Reasons Why You Should Be at the EXTRAVAGANZA

AuthorU Extravaganza – September 15-17, 2016
Get Discounted Rate for DWPC Members

Start Date: July 27, 2016End Date: September 15 – 17, 2016Location: Renaissance Denver Stapleton Hotel, Denver CO Contact Information: AuthorU.org – 720-588-9838 – info@AuthorU.orgRegistration: General Registration
Authors and Indie Publishers have questions. The annual AuthorU Extravaganza September 15-17, 2016 in Denver, CO has the answers … 25 expert speakers including Joel Friedlander, Judith Briles, Amy Collins, Robin Cutler, Joan Stewart, Daniel Hall, David Dunham, Susan RoAne, Matthew …

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