Social media keeps shifting. That’s an understatement. It used to be that AMs were the best time to blast out Tweets to your Peeps and get on Facebook. Google+ is now roaring into place and timing is unknown, yet my gut tells me AMs will dominate with revisits later in the day for it.
Social media posts get lost quickly; they have a limited shelf life. Very limited. If you have something that is timely and important—your post time becomes critical.
Who Is Using What When?
What’s your time zone? Almost half the U.S. population is in the Eastern time zone … it’s critical to post within. If you are regionally based and do events/activities with one zone—focus on it.
Twitter users are spending more time between the hours of noon and 6 PM. On Twitter, most of the United States posts and reads tweets between Noon and 6:00 PM with the best time to Tweet being 5 PM and a range of one to four tweets within the hour.
Facebook is different. It has the highest usage at Noon or after 7:00 PM The best day? Saturday.
Don’t waste your Tweets and Postings. Go for peak posting and use Hootsuite or SocialOomph to be your planning guide to post into the peak time zones. You want the most eyes on what you are doing, especially if you have a marketing campaign in the wings.
© 2013 Judith Briles
Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com), an author and book publishing expert and the Founder of Author U (www.AuthorU.org), a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 30 books. Her latest, Author YOU: Creating and Building Your Author and Book Platforms is just out. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the www.RockStarRadioNetwork.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.