The weekend is here … here’s three items to goose your power as an author and indie publisher.
Validate Your Topic and Words
Are people interested in your topic … your area of expertise? Do a quick search to find out how many are using a key phrase that describes you and/or what your do and/or the topic of your book. It’s time for a key word search. Go to KeyWordSpy.com and see what the number is that is searching for your key words. If it’s minimal … like a few hundred/thousand a month, you want to goose it up. Do that my changing your key words. You may know that your topic is “hot” … but if you are using the wrong descriptive words, the Internet isn’t going to find you.
Always spell out the name of a state or countries; don’t use abbreviations. E.g., CO should be Colorado; Can should be Canada, Eur should be Europe, SC should be South Carolina. (An exception would be DC for District of Columbia.)
Ditto with companies and associations. You may know what they stand for, but your reader may not.
Mix your sentences lengths up. Long sentences are, well, long. The reader gets lost and either starts over or starts skipping. Don’t get caught up in paragraph perpetuity. Today’s reader needs visual breaks. Think short paragraphs in your writing. You want the reader to feel comfortable as he or she reads your amazing copy.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.
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