More By: Judith Briles

Authors, Books and Webinars Go Together

Authors, Books and Webinars Go Together

One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.

Traditional Publishing, Self or Independent Publishing: Which to Choose and Why…Advice from the Book Coach / Book Shepherd

Traditional Publishing, Self or Independent Publishing: Which to Choose and Why…Advice from the Book Coach / Book Shepherd

Ahhh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have morphed into new critters—ranging from “Wow—look at these books, they are amazing” to “Wow—these like they were done with Elmer’s Glue at the kitchen table.”
The publishing road answer: it depends. Authors are choosing to bypass the traditional method that had been so coveted by the …

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Agents Who Are Looking for New Authors to Publish

Agents Who Are Looking for New Authors to Publish

Anyone looking for a literary agent should become familiar pronto with the Guide to Literary Agents, the bible for finding literary representation.
 
Over 500 agents are listed with specifics about who and what they represent best. It also include tidbits on how to pitch to them.
In a recent issue of Writers Digest, five were identified as looking for new authors in a variety of genres.
1. Brittany Howard  –  Corvisiero Literary Agency
YA is her thing, from paranormal, …

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New Author U Website Debuts this Week!

New Author U Website Debuts this Week!

Watch for it to roll out … spend time exploring the AuthorU.org website. New features. Critical category to look at is “Events” each month–a grey tab on the dashline will be there AND a nifty new icon on the center Home page that you click on that opens up all events in a poster type format–Attend an Event.

On the Home page, you will see  Attend an Event (items on our calendar with full descriptions and …

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Calling All Authors … Book Selling in the Seasons

Calling All Authors … Book Selling in the Seasons

It’s Seasonal Book Selling Planning Time NOW!

We are in the heart of summer …and that means, it’s kick-start time for book promotions and book marketing for authors. Seasons occur all year—Fall-Winter brings a boatload of opportunities. Embrace, Halloween ( HUGE book buying month), Thanksgiving, Christmas, Hanukkah, Winter Solstice, the New Year, Valentine’s Day 2014, President’s Day/Week, Etc., Etc.
Fall is heavy book media promotion time—on the air, on the TV and certainly in the bookstores. Keep …

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Identifying Your Book Categories for Amazon

Identifying Your Book Categories for Amazon

It’s always a challenge to know what categories to put your book in with Amazon. Initially, you get two slots. Within them, are sub-categories which enable you to drill down from the main category.

If you start showing sales, contact Amazon via either the “contact us” tab on your Amazon.com/Advantage page or Author Central and ask if you can add additional categories. Once something is submitted, the respond quickly.
Note: If you are planning an Amazon campaign, …

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Top Twitter Tweets for Week of July 25th

Top Twitter Tweets for Week of July 25th

It’s National Culinarians Day …  if you like to cook, this is your day. Create a new recipe whip up a favorite.  is a special day for anyone who cooks.
DON’T Forget to sign up for the AU Member BBQ August 3rd
 
Book Awards … to get special Author U discount through July—here’s $20 USA Book News Awards—you must enter this month for Awards announced in November.
http://www.usabooknews.com/2013usabestbookawards.html (Special through
7-31-2013: 4-month book listing on USABookNews.com for every entry)
 
http://www.internationalbookawards.com/ …

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Book Marketing Myth #2: Publicity Sells Tons of Books

Book Marketing Myth #2: Publicity Sells Tons of Books

Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!

If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone …

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Book Marketing Myth #1: It’s Not for Me …

Book Marketing Myth #1: It’s Not for Me …

Really … If not for you, then who?  
I need a “professional” to market my book is what too many authors think and say. Stop it. Reframe your thinking and your marketing strategies. Whoever put that out had to be a “professional book marketer” … its utter nonsense. Of course you can market, and should market your book.

Who best knows it?
Who best has the passion for it?
Who best gets the agony and ecstasy?
Who …

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