It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
Ahhh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have morphed into new critters—ranging from “Wow—look at these books, they are amazing” to “Wow—these like they were done with Elmer’s Glue at the kitchen table.”
The publishing road answer: it depends. Authors are choosing to bypass the traditional method that had been so coveted by the …
One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.
Indie, Independent and Small Press Publishing Are So, Soooooo Different from Self-Publishing, Vanity Presses and Pay-to-Publish “Publishing”
I’ve said it once, I’ve said it a zillion times: yes, dear author-to-be (and those already published), there is a difference between self-publishing, vanity presses, pay-to-publish, a small press, and independent publishing. Don’t mix them up. Don’t get confused.
Use Wikipedia as an initial guide:
“The terms “small press”, “indie publisher”, and “independent press” are often used interchangeably, with “independent press” defined …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal.
Make a decision to go forward or eliminate vs. the one that you have practiced—to do nothing.
Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the …
Publishing Blunders aren’t fun … as pointed out last week with the first 5 Publishing Blunders.
Last week, I identified the first 5 on my hit list of blunders: Not niching your market-get over that your book is for everyone–it’s not; not grasping that this thing called authoring and publishing is a business; using the wrong editors (sorry Mom); not creating a Author and Book GamePlan from the get-go; and believing that your book will …
Everywhere you turn, there is info via the Internet , on the bookshelf, via videos, and certainly from workshops. Info that tells you want to do with your publishing efforts; what not to do.
You would think that any beginning author would start with a quick search on the Internet to begin their quest–a quest that would identify common snafus and traps that newbie authors fall into. It would certainly reveal a plethora of information—how to do it; …
Sometimes the best of an author’s plan goes kaput.
The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?
We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of …
Such a deal … buy your ISBN for only ten bucks … who wants to pay $125? The real questions to ask: Are they legit ISBNs? Or, are they knockoffs? Or, are they a re-sale? And if they are a re-sale, are they being sold by an approved resale outlet? I other words, are they legit … or are they fake?
All authors need to understand this: ISBNs are ONLY ISSUED by Bowker … it doesn’t …