It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for?
What’s your target market?
Can you summarize your book in less than 30 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing. But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, that’s exactly what was being asked … and expected …
Once upon a time, in a land no so far away, there were two types of publishing: the coveted traditional route, where thousands of books were printed, media releases created and publisher reps marketed the books that only real authors wrote; and the disdained vanity press—here the giant spitting sound. Authors went the vanity press route only as a last resort. Under the vanity umbrella dwelled the small presses and self-publishing, costly ventures where mass …
Are you a procrastinator? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal.
Make a decision to go forward or eliminate vs. the one that you have practiced—to do nothing.
Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the …
Publishing Blunders aren’t fun … as pointed out last week with the first 5 Publishing Blunders.
Last week, I identified the first 5 on my hit list of blunders: Not niching your market-get over that your book is for everyone–it’s not; not grasping that this thing called authoring and publishing is a business; using the wrong editors (sorry Mom); not creating a Author and Book GamePlan from the get-go; and believing that your book will …
Everywhere you turn, there is info via the Internet , on the bookshelf, via videos, and certainly from workshops. Info that tells you want to do with your publishing efforts; what not to do.
You would think that any beginning author would start with a quick search on the Internet to begin their quest–a quest that would identify common snafus and traps that newbie authors fall into. It would certainly reveal a plethora of information—how to do it; …
Sometimes the best of an author’s plan goes kaput.
The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?
We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of …
Such a deal … buy your ISBN for only ten bucks … who wants to pay $125? The real questions to ask: Are they legit ISBNs? Or, are they knockoffs? Or, are they a re-sale? And if they are a re-sale, are they being sold by an approved resale outlet? I other words, are they legit … or are they fake?
All authors need to understand this: ISBNs are ONLY ISSUED by Bowker … it doesn’t …
It’s always a challenge to know what categories to put your book in with Amazon. Initially, you get two slots. Within them, are sub-categories which enable you to drill down from the main category.
If you start showing sales, contact Amazon via either the “contact us” tab on your Amazon.com/Advantage page or Author Central and ask if you can add additional categories. Once something is submitted, the respond quickly.
Note: If you are planning an Amazon campaign, …
The wise author applies for the LCCN before the book is printed.
(Library of Congress Catalog Control Number)
One question that most authors don’t know to ask is, “How do I get the LCCN?” What’s a LCCN? Good question—it’s the Library of Congress number that shows that you exist, and the one that any library that you are pitching your book to wants to know you …
One of the most common questions that authors ask is about the Copyright page and “What should my copyright page look like?” Good question, here’s an answer:
The Copyright Page, which follows the title page of your manuscript, is a flexible document with respect to format, but several elements must be included. The most confusing two are the ISBN and LOCN. Detailed instructions for sending for them are included below:
-The copyright symbol,
-Followed by the …