Position Yourself as the Expert for Media
Happy Christmas to all! I love it when my colleagues share tidbits that can help authors to move forward in book and author success. The Publicity Hound, Joan Stewart reminds all of three essential things to do to “hook” the media.
1. Get on the phone early. Not only should you pitch your story, news via email to the newsroom or outlet … get on the phone. Talk to a person. All TV and radio stations that do news and print have live people who answer phones. The hunt is on for leads and resources. Get your name and voice in front of them
2. Emphasize you are local. If you are tapping into a national or state “breaking story” … let them know you are a LOCAL resource. And if needed, you can assist in getting other resources and contacts to add to a story.
3. Update profiles. Make sure your social media profiles reflect your “expertise”—trust me, producers check you out pronto. If you haven’t already, build a Media Tab on your website … add photos, press release on your work/books, even a Key Questions People Ask Asking About ________ … and create it.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen
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