Author Smarts: Getting Your Book into Airport Bookstores

Do you want your book in the airport?   

If you do, you need to know that Hudson News (NJ based) or The Paradies Shops (GA based) are the only players for airport book sales.

airport2

 Pitch it to headquarters—it’s all about the book … has to be designed and written well. The book hook is critical. Offer a special “Cooperative Rate”—i.e., you offer a special reduction on the first order only that amounts to a $2 credit per book over the regular discount.  Alert: return rates are 60-70% … unless the book takes off and then reorders happen.

airport

Seek out the bookstore at your airport the next time you are flying. Spend some time and discover what types of books they are carrying. Ask the manager which types of books move. If she has the time, tell her that you are weighing the possibility of marketing your book to Hudson News or The Paradies Shops—the owner of the store— for inclusion. Have your SHORT book pitch on the tip of your tongue and state who the reader is. Does she think your book could move?

Caution—many of these stores only have one, possibly two people working, so be precise and honor their time.

If you land a spot on an airport bookstore, you have a very short window to support it. Massive email time to all you know within your social media channels: Twitter, Facebook, Google+, LinkedIn, etc. You need to, you must, create shout outs from you to your communities. Remind them that the book will be in the airline stores for the timeframe and encourage them to pick up a copy … and tell others as well. Write a blog and post a picture of your book in one of the stores. Market, Market, Market.

airline magazines

Airline Specialty Magazines. The captive audience is what the author desires to shout out their book to … and airlines provide that audience every day of the week. Next time you are on a plane, take the magazine in the pocket in front of you … study it. What types of articles are included? Could the genesis of your book be a fit? All the contact info is on an interior page.

Airports and airlines may be a perfect fit for you and your books.

 

JB_pic_2013-2 Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com), an author and book publishing expert and the Chief Visionary Officer and Founder of Author U (www.AuthorU.org), a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 30 books. Her latest, Author YOU: Creating and Building Your Author and Book Platforms has won multiple book awards and hit #1 on Amazon. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the www.RockStarRadioNetwork.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.

 

.  If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

Judith Briles

Judith Briles

Author U at Author U
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual AuthorU Extravaganza are tools designed for authors pre, during and post publishing of their books. Become a GOLD member at AuthorU.org.
Judith Briles
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Judith Briles

Judith Briles

Author U at Author U
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual AuthorU Extravaganza are tools designed for authors pre, during and post publishing of their books. Become a GOLD member at AuthorU.org.
Judith Briles

7 Comments on Author Smarts: Getting Your Book into Airport Bookstores

  1. That is useful information. I never even considered those as options before.

    • Judith Briles says:

      Wendy… glad that you we could be of help!

  2. Brandon says:

    So grateful I can across this! Thank you.

  3. Dear Judith, I have written possibly the funniest golf novel ever put on paper and I am stuck, stuck, stuck. I self published the book through Create Space and it’s available on Amazon, the reviews I’ve received are amazing, but I can’t get any traction. Check out the book, “Sweetspot:Confessions of a Golfaholic” on Amazon and at the website. Sweetspot is a hilarious read for any addicted golfer, and there are millions of them, and makes the perfect gift to any golfer afflicted with golf addiction. Love to hear your thoughts. Cheers, John O

    • Judith Briles says:

      You’ve got a niche market (a good thing) … go to it John. What are you doing to be connected to all those who love (and sometimes hate) golf? What social media channels do they hang out? Are you following them? Are you following sports/golf/humor blogs? What’s your competition–what social media platforms are they using? How are they shouting out? What have you done to position yourself with golf/sports stores, maybe resorts have golf courses, meaning shops within the course. Etc.

  4. Hi Judith, Amy Collins recommended I get in contact with you. I am the managing partner of Capture Books (www.CaptureBookstore.com or http://www.CaptureMeBooks.com ) I have two books I’d love to get into the airports, especially a humorous and educational memoir, Mister B: Living with a 98-Year-Old Rocket Scientist. Right now, the format would seem to be too large for the typical airport bookstores. Should I use another ISBN, and make the 9 x 6 hardback book smaller and paperback through Ingram, or should I just do CreateSpace? Do I start by asking DIA stores to try my book or do I put it into catalogs that Hudson and Paradise subscribe to? I’ve got a contract with PRWeb, and can target travel, would that get the book(s) into the travel mags in the airlines? I’d love to get together with you face to face at your convenience since we are located in Colorado. Thank you!

    • Judith Briles says:

      It sounds like you want a consult … You can book time with me–have you check out my website, http://www.TheBookShepherd.com … on http://www.Meetup.com/AuthorYOU there is a monthly freebie that I do on a Saturday morning. There is the free coaching I do on Monday AMs at 10 am … I would strongly suggest you join AuthorU.org pronto … there are ongoing meetings in Colorado http://www.AuthorU.org … I’m getting ready for my 3 day event Judith Briles Book Publishing Unplugged which starts tomorrow… so I’m sorry, I can’t answer your questions in depth right now.

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