May Extravaganza

Look at what you missed….

Do You Have the Edge? Every Author Needs One!

Are you ready for 3 amazing days that will change your authoring life?

Over THREE incredible, high content delivering days, you will be working with amazing book marketing strategists, publicists, Internet gurus, mobile marketing geniuses, audio and video pioneers … all done in an intense workshop environment … Block the dates on your calendar and register now for THREE days that will turn you and your book into creating the edge that you both need. Keynotes are Guy Kawasaki (APE: Author, Publisher, Entrepreneur), Joel Friedlander (The Book Designer)and Penny Sansevieri (Red Hot Internet Publicity). All attendees get a copy of Guy Kawasaki’s APE when the check in at registration.

Thursday Keynote* 11:00-12:00

Penny Sansevieri What Works, and Doesn’t Work as of May, 2013 in Book Marketing

Thursday Eaglets* 12:10 to 4:55

12:10-12:15 Welcome
12:15-12:45 Judith Briles Author YOU: Creating and Building the Author and Book Platform
12:50-1:25 Amy Lang Social Media 101 for Beginners
1:30-1:40 Break
1:40-2:10 Jerusha Stewart Legal Needs for Authors & Their Business
2:15-2:50 Brian Jud Tips for Video Interviews
2:55-3:25 Bret Ridgway Product Repurposing for Maximum Book Life
3:30-3:40 Break
3:40-4:15 Carol McManus How LinkedIn Adds to Your Edge
4:20 -4:55 Hobie Hobart Covers that Brand You and Your Book

 

Thursday Eagles* 12:10 to 4:55

12:10-12:50 Matthew Bennett Selling Your Books by the Freakin’ Truckload
12:55-1:35 Georgia McCabe Hidden Tips & Secrets of Social Media
1:35-1:45 Break
1:45-2:20 Patti Thorn Book Reviews … the Good, Bad and the Ugly
2:25-2:55 JV Crum Your Millionaire Author Model
3:00-3:30 Steve Replin Legal Info to Keep Your from Going OFF the Edge
3:30-3:40 Break
3:40-4:20 Joan Stewart Quick and Dirty Blog Posts when You Don’t have Time
4:20-4:55 Daniel Hall Creating & Building Your Information Empire

* Eagles and Eaglets are separate a separate ticket item.

Deep Dive Dinner Workshop with Joel Friedlander 5:05-9:00
Blogging FROM the Ground Up … How to Build a Blog THAT Works!

5:05-6:45 Part I
6:45-7:15 Buffet Dinner
7:00-9:00 Part II

 

Friday Throughout Friday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50.

7:00 -8:00 Registration, Exhibits
8:00-8:30 Welcome and Opening
8:30-9:25 Guy Kawasaki Going APE Over Your Book with the Publishing Revolution
9:30-10:25 Joan Stewart Finding Reviews in Oddball Places that Rock
10:25-11:20 AM Break & Exhibits
11:20-11:45 Author Shark Tank
11:50-12:45 Daniel Hall eMail Marketing for Digital Success
12:45-1:25 Buffet Lunch
1:25-2:25 Dan Janal Why Publicity Still Works
2:30-3:30 Georgia McCabe Social Media BluePrint for Authors
3:30-4:00 PM Break & Exhibits
4:00-4:25 Author Shark Tank
4:25-5:20 Matthew Bennett Outselling the NY Times Bestsellers
5:25-6:25 Rounds with the Pros
6:30-9:30 Dinner and Entertainment Included with registration-Thin Ice Band is back–extra tickets available–make it a Date Night!

 

Have a good night’s rest … tomorrow is jam-packed … with the EARLY SUNRISE and COFFEE session at 7:15 am.
Be there … you don’t want to miss: How to Run Your Entire Social Media Campaign in 4 Hours a Week!

 

Saturday
Throughout Saturday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50. You must sign up at Registration for times.

 

7:00 -8:00 Registration, Exhibits
7:15-8:00 Mary Agnes Antonopoulos EARLY SUNRISE Workshop—don’t miss this: How to Run Your Entire Social Media Campaign in 4 Hours a Week
8:00-8:15 Welcome Back!
8:15-9:05 Penny Sansavieri The Good, the Bad, the Ugly on Publishing and Book Marketing Today
9:10-10:10 Amy Collins Making Money Selling Your Book in a Whole New World with the Right Distribution
10:10-10:45 AM Break & Exhibits
11:45-11:10 Author Shark Tank
11:10-12:10 Peggy McColl Make Your Book a Best Seller Using Effective & Proven Online Marketing Techniques That Work!
12:10-1:10 Buffet Lunch
1:10-2:10 Mike O’Neil & Lori Ruff Crafting Your Unique Online Community to Create the Edge
2:15-3:15 Mark Malatestal, Anita Mumm Agents … Who, What, Where, When and Why
3:15-3:45 PM Break & Final Exhibit Last Visit
3:45-4:45 Greg Godek 1001 Ways to Sell 1,000,001 Books
4:45-5:00 Wrap-Up, Grand Prize Drawing

After Dark Do you like to laugh? Eat? Author U is going to the Comedy Improv – for $15, you a show and a lot of laughs–dinner and beverage is available onsite. We will get you from the hotel to the Improv. You MUST pre-register for this by contacting Judith Briles at Judith@Briles.com.

Don’t forget to pre-register for Extravaganza 2014 before you leave and get the EARLY, EARLY Bird Discount! Dates are May 1-3. Author U has a special bonus gift for you from the Keynote speaker, Mark Coker, President of Smashwords that you will receive at the Extravaganza before you leave on Saturday.

 

Your Investment NOW is …

$525 for Author U Members and $675 for Non-Members at the door. You may register family members or co-workers for approximately half price who are not already Author U members.

NOTE: After April 2nd, there are NO Refunds.

 

Author U … where authors learn how to be authors … creating and publishing books they never regret.

Count me in for the Author U Extravaganza 2013!

Location will be at The Renaissance Denver Hotel
3801 Quebec St., Denver, Colorado 80207
P. 303.399.7500 | F. 303.336.5353
Author U Group room rates are $119 through April 17th and then released.

 

I’m registering for EVERYTHING: Deep-Dive session w/ Joel Friedlander and May 3rd and 4th

EVENT OPTIONS MEMBER NON-MEMBER
First registration for Friday and Saturday $425 $575
Each additional $295 $375

There will be a Pre-Extravaganza Eaglet and Eagle Workshop on May 2nd from 12:00 to 4:30.

**Author U membership is $89 per year *** half price for each additional family or company attendee

EVENT OPTIONS MEMBER NON-MEMBER
Joel Friedlander Dinner Workshop $95 $135
Author Shark Tank $500 $500
Friday only $225 $275
Saturday only $190 $240
Eaglets-Newbie $55 $75
Eagles-Advance; $55 $75
Video Shoot $50 $50

Guy Kawasaki
Going APE Over Your Book … Publishing in Today’s Revolution

The author and business worlds are APE over Guy Kawasaki. He was the Chief Evangelist of Apple … he’s the author of multiple NY Times bestsellers … he’s got over 1.2 million followers on Twitter … his most recent book is APE: Author, Publisher, Entrepreneur … and he’s the Keynote at the Author U Extravaganza. You, your book and your publishing business can’t afford to miss this amazing session. All in attendance will get a FREE copy of Guy’s latest book, APE. Guy is at www.Alltop.com.

Joel Friedlander
Blogging FROM the Ground Up … How to Build a Blog THAT Works!
The author of A Self-Publisher’s Manual, graphic designer, book designer and guru of creating a blog from scratch and how to grow it to 40,000 followers in two years will deliver an extensive 4-hour Deep Dive Workshop on the late afternoon of May 2nd. Joel is a self-published author and book designer who blogs about book design, self-publishing and the indie publishing life at www.TheBookDesigner.com. He runs Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read.C When you leave this workshop, you will learn how to create the Edge that Hooks Your Readers. Dinner included.

Greg Godek
1001
Ways to Sell 1,000,001 Books
Selling over 3 million copies of his first self-published book, 1001 Ways to Be Romantic, Greg sold his independent publishing company to Source Books. He will reveal how he did it; what worked (and didn’t). Greg Godek is a marketing and strategic genius. He will share lessons from the biggest book signing tour in the history of publishing, the secrets of reverse shoplifting, and love stories and horror stories from two decades of obsessive book-writing, outrageous marketing, and incurable bibliophilia. Greg’s website is www.1001WaysToBeRomantic.com.

Joan Stewart
Finding Reviews in Oddball Places that Rock

The Publicity Hound is back with a whole new round of strategies on and off the Internet that will propel you and your book to new heights. Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. Joan shows authors how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. She knows how to create huge Twitter followings. www.PublicityHound.com

Penny Sansevieri
What Works, and Doesn’t Work as of May, 2013 in Book Marketing
The author of multiple books, her latest is the all new version of Red Hot Internet Publicity–a bible in your personal library. Penny is one of the key book marketing gurus in the world today. She kicks of Thursday with a hands-on perspective of what the “real” book marketing world is like as of May 2, 2013. With over 100,000 followers on Facebook and Twitter, authors listen when Penny speaks. Penny will be at the Extraganza Thursday and Friday. www.AMarketingExpert.com

Daniel Hall
eMail Marketing for Digital Success
One of the most amazing eMarketing and eMonitezing strategists is sharing his amazing depth of wisdom. Brilliant in repurposing ideas/concepts, Daniel will drop down quickly and deeply into a variety of ideas that will take you, authoring and publishing, into realms you hadn’t thought about. www.DanielHall.com

Georgia McCabe
Social Media BluePrint for Authors
What’s in your blueprint wallet? Better yet, do you have one? You will after this dynamic, how-to session that will open your eyes and your minds with the array of possibilities to truly create the full scope of what today’s author needs. There are wants, but you have to begin with the needs–some you don’t know! www.GeorgiaMcCabe.com

Carol McManus
How to Maximize Your Edge Using LinkedIn
The LinkedIn Lady has the perfect session for anyone scratching their heads–should they LinkedIn or shouldn’t they? The answer is yes … but how… what are the tricks and techniques that the beginning path needs to know about. Carol has the answers. www.CarolMcManus.com

Dan Janal
Why Publicity Still Works
PR is PR … Learn from the Master of PR News to create the edge you need now. Dan will show you the who, what, why, where, where and how to make this all come together without falling into the money pit that is common in publicity. www.PRLeads.com

Peggy McColl
Make Your Book a Best Seller Using Effective & Proven Online Marketing rechniques that Work!
The Latest and Greatest on the Amazon Bestseller Campaigns that Peggy has helped thousands through the steps. She woke up authors to the possibility of creating massive sales quickly from the comfort of your home–watching over $40,000 in “buys” happen within hours with her first campaign. You get to hear the latest on what works, what doesn’t and where the morphing is happening. www.PeggyMcColl.com

Mike O’Neil and Lori Ruff
Crafting Your Uniques Online Community to Create the Edge
Heading up Integrated Alliances, Lori and Mike are in the Top 20 LinkedIn individuals in the world. LinkedIn they know inside and out .. what many don’t know is that they know online comunity strategies that will boggle your mind. www.IntegratedAllicances.com

Patti Thorn
Getting Book Reviews that Support Your Sales
Controversy has surrounded the concept of getting reviews that are paid for. Which are legit, which aren’t? How do you access where to go, and when. Patti is the managing partner of Blue Ink Reviews … there is never a guarantee of a good one … but when then occur, libraries and others are taking notice and ordering books! www.BlueInkReview.com

Brian Jud
Creating a Video (onsite live—make them while you are at the Extravaganza!)
Videos are critical to your website and SEO status. Brian is here with camera; we’ve got a setting and you can get a video created with him interviewing as if you were a guest on his show that he produces. You get the video files email to you after the Extravaganza for whatever use you want-very cool. www.BookMarketingWorks.com

Steve Replin
Legal Info to Keep You from Going OFF the Edge
Publishing and Authoring can be legally overwhelming. Steve will be sharing a variety of tips that will answer questions that every author has. www.ReplinRhoades.com

Judith Briles
Author YOU: Building and Creating Your Author and Book Platforms

Your Platforms are so much more than who follows you in social media. They are the core and essence of your vision. Get the Who, What, Where, Why, When and How from the master at creating platforms that have a deep-diving impact on you and your book’s lifespan. www.TheBookShepherd.com

Matthew Bennett
How I Sold 5,000,000 Copies … and Strategies For How You Can, Too!
Book stores aren’t Matthew Bennett’s thing–supporting others are and he has successfully made a comfortable living for his family and delivered millions of dollars to others via his books. Come learn from a guy who authored a best seller on pregnancy using his own name and how he sold mega, mega copies. www.WritePrintSell.com

Amy Collins
2013: Making Money Selling Your Book in a Whole New World
Wearing a variety of hats is nothing new for Amy–the CEO of New Shelves, she knows book distribution, marketing–including odd-ball strategies–and has created strategies to get your book into every book store in a region, if that’s your goal. You don’t want to miss her session. www.NewShelvesDistribution.com

Book Agent Panel … Anita Mumm and Mark Malatesta
Selling to New York and Beyond …

A traditional publisher may be in your midst. Author U’s panel will deliver the who, what and why. Pick their Brains will be held on May 3rd. Join Anita Mumm (Nelson Literary Agency) and Mark Malatesta (Literary Agent Undercover) for an eye-opening session.

JV Crum
Your Millionaire Author Model
Who wants to be financially successful with their book? Who wants to make a meaningful difference with your message? Who wants to be a millionaire? JV Crum will show you a model that puts you on track to achieve millionaire status, he will open your mind to how to maximize your profits; how to make a difference; and how to live a life that matters ! www.ConsciousMillionaire.com

Hobie Hobart
Covers that Brand You and Your Book
Is your cover in synch with your message? With who you are? With your overall vision? Covers count … and so does your Branding. A perfect session for the Eaglet round. Hobie is a partner in Dunn-Design and has created award winning covers for decades. www.Dunn-Design.com

Bret Ridgway
Product Repurposing for Maximum Book Life
Does your book have a purpose? Do you know what it is? Have your thought of variations on its theme? How about creating it in different formats? You will after this session–Eaglet authors want to begin the “what if …” journey early in the authoring game. www.SpeakerFulfillmentServices.com

Jerusha Stewart
Legal Needs for Authors and Their Businesses

Where do you go to get help, fast, for copyright questions, business creation, business problems, heck even your own personal stuff. Jerusha works with Legal Shield, which just might give your the answers you need for minimal dollars. www.LegalShield.com/JerushaStewart

Amy Lang
Social Media 101 for Beginners
Social Media is over-whelming. And there are only so many things that any one author can absorb. This session is for anyone who is just starting down the path, or for that matter, anyone who wants to gaze at their belly button as ask, “Do I really need this stuff.” The answer will come. www.GeorgiaMcCabe.com

 

Wahoo … Rounds with the Pros is Back!
Late Friday afternoon, many of Author U’s Pros and Speakers will host table rounds of 10–it’s a collective “pick their brain” or it could be a mini talk–you never know. Tables will be labeled–you have three choices and a seat that lasts for 20 minutes before you get up and move to another. If a table is full, move to another. AJ White will be our moderator.

Wahoo … Author Shark Tank … NEW!
Three HOT sessions will be available. Only ONE Extravaganza Attendee can get his or her toe in a Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book quest. If could be money; it could be time; it could be a product–as in I have this that I sell all day for $797 and it’s yours; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, the cost is $500. There are only 3 spots–will one be yours? This is first come, first serve basis.

Wahoo … Create a Stellar Video (spots are limited!) BONUS!
Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that? At the Extravaganza you will learn how to perform on national television and radio while appearing calm and collected during the Eaglet session Thursday.

The key to any good performance is preparation. Just as actors do, media guests need to know what they are going to say during all their performances and practice their delivery of each word beforehand. Adequate preparation will make you more confident in your ability to perform and help you relax while you are on the air. At the Eaglet/Newbie session on Thursday afternoon, May 2, you will get the prep info you need.

During the Extravaganza on Friday and Saturday, you have the opportunity to make a stellar, short video. The cost is only $50—use it for your website, YouTube channel—whatever! Brian Jud will guide you through your interview and you will get the clip emailed within a week after the Extravaganza. You must sign up to participate in the video shoot—there are limited slots available Friday and Saturday, shooting times are 10-3 each day.

Wahoo … Pick Their Brains Back again, this is the time you can get a face-to-face with many of our Speakers. Throughout Friday and Saturday, we have one-on-one sessions that last 15 minutes. Have your questions ready–get a maxi-consult in mini-time for mini-bucks. Cost is $15, moneys go to the Author U Foundation which will seed the Authors Hall of Fame. You must register for Pick Their Brains onsite at the Author U Registration Desk–it’s a first come, first served basis based on availability.

Wahoo … Saturday Laugh Special at the Improv!
The Extravaganza is over. If you are staying over before heading home, or a Colorado local, we are heading to the Improv for Laughter, supper and beverage. Author U will get you there. Cost is $15 a head–for the show–you buy food and beverage. Comic Hypnotist Rich Guzzi is the star of the night: Watch as Rich invites volunteers from the audience to be hypnotized right before your eyes and then puts them into the most outrageously funny situations you can possibly imagine. No two shows are alike and you will laugh till it hurts on this non-stop roller coaster ride of comedy mayhem. Here’s a clip: http://www.youtube.com/watch?v=zrBliaZWcro If you are going, you need to register for this by April 20th. Cost is $15 … you buy your own food and drink (discounted from $17). Send an email to Judith@Briles.com and put in subject line: comedy show. Author U will pre-pay for your ticket, you can pay at the Extravaganza when you check in.

Wahoo … Friday is Time to Eat, Schmooze, Party!
Author U Extravaganza’s rock and roll band rocks- fun for authors!!! See (and hear) what multi-award winning book cover and interior designer Nick Zelinger does in his spare time—it’s toe tapping, feet moving, even sign a few lines time at Author U! (Music by the Thin Ice Band – voted Colorado’s Number 1 Cover Band – 3 years running )

Wahoo … Get an Extra Ticket for the Friday Night Dinner & Band and Make It Date Night! Grab your favorite partner and attend Author U’s Dinner and Date special. The Ice Thin Band is back and ready to rock to the masses. Have a great dinner; listen to the band (voted Colorado’s #1); you may even want to sing along; or get your feet and bootie out on the dance floor. Ice Thin routinely sells out and they are the Extravaganza’s for the evening. All Friday attendees automatically have a ticket to Dinner. Bring your favorite date for only $35 … Hot!


Lead singer is our own Nick Zelinger–we will see him next year … get it on your calendar May 2-4, 2013 … great way to unwind after a jammed-packed information day.

How come the ones that work the hardest are the last to leave the party?! Author U members boogie at last year’s Extravaganza post dinner party.

Author U Welcomes its Exhibitors
for the 2013 Extravaganza!

Author Fulfillment Services
BlueInk Reviews
The Book Shepherd
Book Marketing Works
Brandt Doubleday
Casey Demchak Copywriting
Color House Graphics
Cornerstone Virtual Assistant
Editing By John
Four Colour Print Group
Friesens
Georgia McCabe Social Media Sensei

Hasmark Services
Hercules Freight
Illustrating You
King Printing
Kitchen Table Writing
Legal Shield
MiniBük
New Shelves Distribution
NGNG Enterprises, Inc.
NZ Graphics
Pathway Book Services
PR Leads
Premium Book Marketing
Sheridan Books
Social Media Management Services
Tattered Cover Press
Thomson-Shore
Total Printing Systems
WESType Publishing Services

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