Advisory Board

Dan Poynter

Dan Poynter died surrounded by family on November 1, 2016. We loved the richness of his wise words and guidance he shared freely and often. He will be missed by all of us. 1938-2016.

is an author of more than 100 books including The Self-Publishing
. He’s been a publisher since 1969 and is a Certified Speaking Professional (CSP).

He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books.

His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report.

The media comes to Dan because he is the leading authority on book publishing. Dan travels more than 6,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars. Reach Dan at His website is Para Publishing.

Penny C. Sansevieri

CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the “leading guide to everything Internet” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.

AME has had nine recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at A Marketing Expert. To subscribe to her free ezine, send a blank email to:


Georgia McCabe Georgia McCabe
Success has many fathers and digital imaging is no exception. If you took a poll among those who where present, you would often find Georgia McCabe nominated for the list of significant contributors in the development of mass market digital photography. She has played the role of market visionary, evangelist and active participant in most of the major developments that would eventually lead to the complete coalescence of mass market photography, personal computers and the internet.

At Kodak in the early ‘90s, she uniquely recognized the tremendous effect that high quality digitized film images would have on the then developing world of desktop computing. She evangelized her vision with the likes of Bill Gates, John Scully and Steve Jobs, demonstrating the tremendous influence that personal imaging would have on
the desktop computing market.

Always on the lookout for market dislocations resulting from “the next wave” of technology, today Georgia is excited about the terrific new opportunities that will result from the confluence of a truly connected world and the exploding consumer participation in social media. She is confident that consumer photography and personal pictures will again play a central role in changing the landscape as we know it. A true digital imaging market pioneer and a sophisticated marketing professional, Georgia has the skill and vision to put a personal face on technology and make it relevant to virtually any audience. Georgia’s website is Georgia McCabe.

Rick Frishman

is the publisher at Morgan James Publishing in New York, and is the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years. Working with many of the top

book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer and Harvey Mackay.

He is the co-author of 12 books, including national best-sellers Guerrilla Publicity, Guerilla Marketing for Writers-2nd Edition, Network Magic and Where’s Your WOW. His latest book is co-authored with Judith Briles and John Kremer—Show Me About Book Publishing.

Go to his site at Rick Frishman for more information and to get Rick’s “Million Dollar Rolodex.”

Greg Godek

is best known for the self-published three-million-copy bestseller 1001 Ways To Be Romantic. He is also known as a “marketing maniac”who took his shady background as an advertising/marketing guy and applied it with a vengeance to the staid world of publishing. He founded a little publishing company in 1991 (before and POD), turned it into a mini-industry, wrote and published five titles, sold his first million books, and appeared on Oprah and Donahue before he came to his senses and sold the publishing company to devote himself full-time to writing, speaking and marketing.

He has been featured in the New York Times, the Los Angeles Times, the Boston Globe, Cosmopolitan, Glamour, Redbook, Playboy, Harper’s Bazaar and People.

Greg conducted the biggest book tour in the history of publishing, traveling the country full-time for two years aboard a custom RV beginning in 1996. He currently writes books, consults occasionally with authors of rare talent, manages his wife’s speaking career.

Peggy McColl

– As a Viral Marketing and Book Promotion Expert, Peggy McColl is also a NY Times best-selling author. She has authored 8 books and her books have been translated into 31 languages and are sold in over 80 countries in the world. Peggy is also an internationally recognized expert in the field of personal and professional development and Internet marketing.

As an entrepreneur, business owner, mentor and professional speaker Peggy provides effective Internet marketing solutions for entrepreneurs, authors, publishers, professionals, and business owners, who want to establish an online presence, achieve bestseller status, build their brand, grow and/or expand their business online. Find her at Peggy McColl.

Susan RoAne

leads a double life: as an author and a professional speaker and has written seven books in over 12 countries including an audio-book and one of the first eBooks. Her first book, the landmark best-seller, How To Work a Room®, has sold over a million worldwide and is still on virtual and brick and mortar bookshelves for over 22 years.

Susan’s advice has appeared in such diverse venues as Cooking Light (she doesn’t cook light or otherwise), New York Times, Wall Street Journal, Cosmopolitan magazine, Chicago Tribune, Fast Company and Maxim Men’s Magazines. Because of her experience and publishing network, Susan has coached would be authors and helped place several books with New York houses. Susan RoAne is the only author asked to teach a content program-based on her books-at NYU’s prestigious Summer Publishing Institute for over ten years.

An early adopter, Susan RoAne has been a blogger for over six years and a tweeter for 2 1/2 years so she writes daily…even if it’s only 140 characters! she and her blog can be found at Susan Roane.

Brian Jud

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.  He is also a partner in Premium Book Company that sells books on a non-returnable, commission-only basis to non-bookstore buyers. He is the author of the Publishers Weekly title, Beyond the Bookstore, How to Make Real Money Selling Books and The Marketing Planning CD-ROM.  With Oracle Corporation, Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits to publishers worldwide.

He is the host of the television series The Book Authority and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program You’re On The Air. He also wrote and published: It’s Show Time and Perpetual Promotion. These describe techniques for authors to get on and perform on television and radio shows.

Brian has also written and self-published five books on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the IBPA Newsletter, APSS Newsletter and Book Marketing Update. He is the author of the eight e-booklets with Proven Tips for Publishing Success and creator of the series of Book Marketing Wizards. His site is Book Marketing.

Friend to the Advisory Board

Marcella Smith

was the Director of Small Press and Vendor Relations for Barnes & Noble, Inc. until 2011. Today, she is a private consultant to the publishing world. Marcella knows the book business inside and out with almost 50 years of experience that began in Washington, DC, when she worked in an independent bookshop. Since then, she has worked in and managed two other bookstores, been a sales rep for St. Martin’s Press and a Marketing Manager at Simon & Schuster. Today, she has taken her decades of knowledge and now does publishing consults.

She has served on a variety of boards relating to the book industry including the Publishers Marketing Association (now Independent Book Publishers Association) and the Small Press Center’s Advisory Council.

Marcella is a rabid baseball fan, and studies photography and Italian in her spare time.


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