Advisory Board
Dan Poynter is an author of more than 100 books including The Self-Publishing
Manual. He’s been a publisher since 1969 and is a Certified Speaking Professional (CSP).
He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books.
His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report.
The media comes to Dan because he is the leading authority on book publishing. Dan travels more than 6,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars. Reach Dan at DanPoynter@ParaPublishing.com. See www.youtube.com/watch?v=mWl0fnBu7bs
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her 
company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the “leading guide to everything Internet” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.
AME has had nine recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at www.AMarketingExpert.com. To subscribe to her free ezine, send a blank email to: subscribe@amarketingexpert.com
Rick Frishman is the publisher at Morgan James Publishing in New York, www.MorganJamesPublishing.com and is the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years. Working with many of the top
book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer and Harvey Mackay.
He is the co-author of 12 books, including national best-sellers Guerrilla Publicity, Guerilla Marketing for Writers-2nd Edition, Network Magic and Where’s Your WOW. His latest book is co-authored with Judith Briles and John Kremer—Show Me About Book Publishing.
Go to www.RickFrishman.com for more information and to get Rick’s “Million Dollar Rolodex.”
Greg Godek is best known for the self-published three-million-copy bestseller 1001 Ways To Be Romantic. He is also known as a “marketing maniac”who took his shady background as an advertising/marketing guy and applied it with a vengeance to the staid world of publishing. He founded a little publishing company in 1991 (before Amazon.com and POD), turned it into a mini-industry, wrote and published five titles, sold his first million books, and appeared on Oprah and Donahue before he came to his senses and sold the publishing company to devote himself full-time to writing, speaking and marketing.
He has been featured in the New York Times, the Los Angeles Times, the Boston Globe, Cosmopolitan, Glamour, Redbook, Playboy, Harper’s Bazaar and People.
Greg conducted the biggest book tour in the history of publishing, traveling the country
full-time for two years aboard a custom RV beginning in 1996. He currently writes books, consults occasionally with authors of rare talent, manages his wife’s speaking career.
Peggy McColl – As a Viral Marketing and Book Promotion Expert, Peggy McColl is also a NY Times best-selling author. She has authored 8 books and her books have been translated into 31 languages and are sold in over 80 countries in the world. Peggy is also an internationally recognized expert in the field of personal and professional development and Internet marketing.
As an entrepreneur, business owner, mentor and professional speaker Peggy provides effective Internet marketing solutions for entrepreneurs, authors, publishers, professionals, and business owners, who want to establish an online presence, achieve bestseller status, build their brand, grow and/or expand their business online. www.Destinies.com, Facebook.com/PeggyMcColl, Twitter.com/PeggyMcColl.
Susan RoAne leads a double life: as an author and a professional speaker and has written seven books in over 12 countries including an audio-book and one of the first eBooks. Her first book, the landmark best-seller, How To Work a Room®, has sold over a million worldwide and is still on virtual and brick and mortar bookshelves for over 22 years.
Susan’s advice has appeared in such diverse venues as Cooking Light (she doesn’t cook light or otherwise), New York Times, Wall Street Journal, Cosmopolitan magazine, Chicago Tribune, Fast Company and Maxim Men’s Magazines. Because of her experience and publishing network, Susan has coached would be authors and helped place several books with New York houses. Susan RoAne is the only author asked to teach a content program-based on her books-at NYU’s prestigious Summer Publishing Institute for over ten years.
An early adopter, Susan RoAne has been a blogger for over six years and a tweeter for 2 1/2 years so she writes daily…even if it’s only 140 characters! she and her blog can be found at www.SusanRoane.com and www.twitter.com/susanroane
John Kremer – As the acknowledged expert on book publishing and marketing, John Kremer is the owner of Open Horizons, his own publishing company based in Taos, New Mexico. He’s been the editor of the Book Marketing Update newsletter for more than 20 years as well as editor of the Kremer 100 PR newsletter (www.BookMarketing.com and www.JohnKremer.com).
John is also the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget and Celebrate Today.
He consults in the areas of book marketing, book sales, book promotion, publicity, direct marketing, pricing, book titles, book covers, book marketing plans, book proposals, rights sales, and general planning for book publishers of all sizes as well as for individual authors. While most of John’s consulting is done over the phone, he also provides on-site consulting services.
Friend to the Advisory Board
Marcella Smith was the Director of Small Press and Vendor Relations for Barnes & Noble, Inc. until 2011. Today, she is a private consultant to the publishing world. Marcella knows the book business inside and out with almost 50 years of experience that began in Washington, DC, when she worked in an independent bookshop. Since then, she has worked in and managed two other bookstores, been a sales rep for St. Martin’s Press and a Marketing Manager at Simon & Schuster. Today, she has taken her decades of knowledge and now does publishing consults.
She has served on a variety of boards relating to the book industry including the Publishers Marketing Association (now Independent Book Publishers Association) and the Small Press Center’s Advisory Council.
Marcella is a rabid baseball fan, and studies photography and Italian in her spare time.
