Monthly Archives: April 2013

Creating Author and Book Promo Alerts

Creating Author and Book Promo Alerts

Author Headlines: Be Smart … or Be Square

How many times have you noodled your lead or headline to trash it, over and over? It could be for a blog, an article, a speech … and gulp, your book. Don’t you wish the headline gods would drop in, give you your zinger, so you can write or finish what you are working on?
Or, have you gone blank and you just can’t get the promo piece together? …

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Author Marketing Tip: It’s National Library Week … Are You Getting Your Share?

Author Marketing Tip: It’s National Library Week … Are You Getting Your Share?

 
          This week celebrates National Library Week. For authors, libraries can be your best friend. With over 100,000 throughout the country, their budgets still purchase approximately $2,000,000,000 in books each year—two billion dollars! That’s what the American Library Association and the Book Industry Study Group report.

So … the question is … are you getting your share?

 Say hello to your local library and librarian. Let them know about your book.
Offer to do a program—especially if you are …

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Authors: When Do You Post for Twitter and Facebook?

Authors: When Do You Post for Twitter and Facebook?

Social media keeps shifting.  That’s an understatement. It used to be that AMs were the best time to blast out Tweets to your Peeps and get on Facebook. Google+ is now roaring into place and timing is unknown, yet my gut tells me AMs will dominate with revisits later in the day for it.

Social media posts get lost quickly; they have a limited shelf life. Very limited. If you have something that is timely and …

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5 Simple Ways to Improve your Ranking on Google a la Guy Kawasaki …

5 Simple Ways to Improve your Ranking on Google a la Guy Kawasaki …

 
  Guy Kawasaki is the opening keynote on Friday am at the Extravaganza. All attendees will get a copy of APE: Author, Publisher, Entrepreneur,  his latest book. As the former Chief Evangelist for Apple computer and author of multiple NY Times bestsellers, he knows books, authoring and publishing. Be there. If you are an author who wants to be serious successful … you will be at the Extravaganza. No excuses allowed.
Here’s his Five Simple Ways …

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Top Ten Tweets for National School Librarian Day and Authors

Top Ten Tweets for National School Librarian Day and Authors

As it should be … today is National School Librarian Day … hugs, flowers, supporting, reminding the community and its leaders to keep the doors open, visit and discover your local  school library and just say, “Thank you.” Sci-fi writer Ray Bradbury told Judith Briles, “My idea of education is locking a kid in the library and letting him out when he’s 18.”

Today, Your Guide to Book Publishing will focus on all things that …

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