Monthly Archives: April 2012

Book Publishing Is a Business

Book Publishing Is a Business

The Business of Publishing … Yes It Is!
When John Kremer, Rick Frishman and Judith Briles published Show Me About Book Publishing, they shared a story about Sally. Sally wanted to open a Sewing Shoppe. Her objective was to be successful.
What if you were Sally and wanted to open Sally’s Sewing Shoppe? Wouldn’t it make sense that you knew about sewing? About the machine and how it works? Maybe inkling about fabric types? How about …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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The Magic, No … the Wonder of Perseverance

The Magic, No … the Wonder of Perseverance

The Magic, No … the Wonder of Perseverance
Sometimes it’s not easy being an author … there’s rejection—sometimes in a cascading abundance; sometimes we authors feel that everything attempted is a massive flop;  sometimes we think we should be committed for spending the time and money in creating our books; sometimes we think there’s no freakin way we can sell any; and sometimes we just think …
But then, a nudge comes into play. You love your …

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