Monthly Archives: December 2011

Book Marketing and Selling: The Web is the Author’s Best Friend …

Book Marketing and Selling: The Web is the Author’s Best Friend …

You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …

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Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!
If your book is ideal for a gift (and it’s a rare one that is not), seasonal celebrations are ideal to reach out to your followers … why not your book as the gift? This month, of course December is hot. But so will January … for the “how-to” crowd, this is the high GOYA month—Get Off Your Ass—and get started (or re-started).
Game plan your “kick-start” now …

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