Yearly Archives: 2011

Book Marketing and Selling: The Web is the Author’s Best Friend …

Book Marketing and Selling: The Web is the Author’s Best Friend …

You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …

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Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!
If your book is ideal for a gift (and it’s a rare one that is not), seasonal celebrations are ideal to reach out to your followers … why not your book as the gift? This month, of course December is hot. But so will January … for the “how-to” crowd, this is the high GOYA month—Get Off Your Ass—and get started (or re-started).
Game plan your “kick-start” now …

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Book Publishing: Book Editors and Book Publishing Are Like Peanut Butter and Jelly

Book Publishing: Book Editors and Book Publishing Are Like Peanut Butter and Jelly

Book Editors and Book Publishing Are Like Peanut Butter and Jelly
Why so many authors think that their friend who teaches literature at the local college, or their sister who loves everything they write and do is the perfect editor for their work is beyond me. Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and …

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Book Publishing: Everyone is a Publishing Professional

Book Publishing: Everyone is a Publishing Professional

Everyone is a Publishing Consultant/Professional … really?
Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton to start my own company, where I specialized in overall financial planning. Then a national study was done on up-and-coming …

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Book Publishing and Editors

Book Publishing and Editors

<em>Why so many authors think that their friend who teaches literature at the local college, or their sister who loves everything they write and do is the perfect editor for their work is beyond me.</em> Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent published books than those produced by the traditional NY …

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Book Publishing eMarketing Starts with Your Signature

Book Publishing eMarketing Starts with Your Signature

eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than sue@ivewrittenthemostfantasticbookintheworldandyoubetterbelieveit.com.
The typical, www.thenameofmybookisfantastic.com is too hard for …

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ISBN Tips for Book Publishing

ISBN Tips for Book Publishing

Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for your book or do you need others? What about eBooks and other book formats? Below are answers to the top three questions that we frequently get at Author …

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Authors: You Don’t Have to Answer Every Question When Doing Media

Authors: You Don’t Have to Answer Every Question When Doing Media

Authors: You Don’t Have to Answer Every Question When Doing Media
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the back cover, yes; flaps, yes–their producer has supplied the questions that will come your way.
Or, they have their own agenda. What to do?
Your answer: Why take control, that’s what you do!
Remember growing up, you were …

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What is Independence Day in the Author and Book Publishing Worlds?

What is Independence Day in the Author and Book Publishing Worlds?

What is Independence in the Author and Book Publishing Worlds?
As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing?
A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop and sometimes looking like it was put …

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Publisher Predators-Top 13

Publisher Predators-Top 13

Publishing Predators are everywhere … from the one time author who is now the “expert” and “book coach” to the what sounds like a legit publisher who is nothing more than a sham operation. In a recent phone call with a new member of Author U, she was frustrated with a “group” book coaching effort … that was being led by a novice author. At the June Dinner and a Program, Mara Purl shared a gem: …

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